lip balm tin
Skip itPrices mostly outside the sweet spot ($0.87–$12.43) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good£382K£382K/yr · 634K searches
Review moat
Okay2,525.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Avg price
Bad£4.59avg listing price — sweet spot $15–$100
Growth
Bad-28.1%90-day search growth — must beat 0% to launch
Price range
Bad£0.87–£12.43cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, lip balm tin is a £382K/yr Amazon United Kingdom market (634K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
lip balm tin market data
- Units sold / yr
- 60K–80K
- avg 2,000–2,500/product
- Revenue / yr
- £275K–£367K
- units × avg price
- Conversion rate
- 13.1%
- Avg BSR
- #187
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 46%
- Out of stock
- 2.1%
- Avg brand age
- 39 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
224
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
51%
Top 20: 94%
Open market
4%
- Vaseline60%
- Brylcreem18%
- Generic7%
- TRESemmé7%
- Haiyox2%
- SALROAL2%
- Open — no brand owns it (4 brands, 4%)
Demand
Weekly Amazon search volume, last 45 weeks — -28.1% search growth over the last 90 days.Top lip balm tin search terms
- vaseline lip balm357K/yr
- vaseline lip62K/yr
- vaseline lip therapy63K/yr
- lip balm vaseline32K/yr
- vaseline tin21K/yr
- vaseline lips therapy16K/yr
- vaseline tube12K/yr
- lip vaseline9K/yr
- vaseline lips7K/yr
- original vaseline lip balm6K/yr
Top lip balm tin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vaseline Original Lip Therapy 20g
Brylcreem£0.874.7★1,872 rev
Vaseline Lip Therapy Rosy Lips Lip Balm Tin made with 3x purified petroleum jelly for dry lips 20 g
Vaseline£0.984.7★6,590 rev
Vaseline Gluta-Hya Rosy Pink Lip Gloss Serum Lip Care with Hyaluronic Acid and GlutaGlow Technology Tints Plumps and Protects with SPF15 for Plump and Dewy Lips 10 ml
Vaseline£6.113.6★267 rev
Vaseline Lip Balm - Petroleum Jelly - Lip Therapy - Original Coco Butter Alo VeraAnd Rosy 20g Tin - Soothes Dry Lips - Pack Of 4
Generic£6.664.8★189 rev
Vaseline Lip Therapy Original Lip Balm 4 g
TRESemmé£2.024.6★708 rev
Newest
by launch dateVaseline Gluta-Hya Rosy Pink Lip Gloss Serum Lip Care with Hyaluronic Acid and GlutaGlow Technology Tints Plumps and Protects with SPF15 for Plump and Dewy Lips 10 ml
Vaseline£6.11267 rev
Vaseline Lip Therapy Aloe Vera Stick - Petroleum Jelly Vaseline Lip Balm for Soft Lips 4.8g Each 3 Pack Chapped Lips Perfect for Winter Long Lasting Protection
Pheleam£5.5245 rev
3 x Vaseline Lip Balm Aloe Vera Tin 20g : Petroleum Jelly Moisturiser for Dry Lips Cracked Skin Chapped Lips Hydration Protection Soothing Lip Care with Aloe Vera Extract Travel Size Pocket Lip Soften
Epished£5.9036 rev
Vaseline - Therapy Original Lip Balm 0.6 oz Box (Pack of 3)
Vaseline£4.36399 rev
Vaseline Rouge Romance Lip Balm Tin Limited Edition x Emily in Paris For moisturisation and a deep red Parisian tint 20 g
Vaseline£1.69251 rev
Trending
90-day click momentum
Vaseline Lip Therapy Coca Butter 20g VA014006
Vaseline£1.134.8★
Vaseline - Therapy Original Lip Balm 0.6 oz Box (Pack of 3)
Vaseline£4.364.6★
Vaseline Lip Therapy Stick Cocoa Butter with Petroleum Jelly for Soft Smooth Lips | Intensive Lip Repair Treatment 4.8g (2 Pack)
Vaseline£4.764.6★
Vaseline Gluta-Hya Rosy Pink Lip Gloss Serum Lip Care with Hyaluronic Acid and GlutaGlow Technology Tints Plumps and Protects with SPF15 for Plump and Dewy Lips 10 ml
Vaseline£6.113.6★
8PCS Lip Balm Set - Moisturizing Repair Mask for Day & Night Care Reduces Lines & Wrinkles Brightens Dark Color For Very Dry Lips
Haiyox£5.764.3★
What buyers say about lip balm tin
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value for money”
“Great products as you'd expect”
“Great moisturizer”
“Easy to use”
“As described”
“is very smooth”
“Has a mild scent”
“The colour is super pretty”
“The tube is durable”
“Great size”
What buyers complain about
“Not moisturising enough”
“not pink at all”
“not worth the cost”
“Wrong size”
“has chemical smell”
“sticky very rough on lips not smooth worst taste”
“Came used”
“The included applicator seems poor quality”
“picture is deceiving”
“Garbage”
Top return reasons
Common questions
- Is lip balm tin profitable to sell on Amazon United Kingdom?
- The niche generates £382K/yr across 26 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -28.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the lip balm tin niche?
- 10 brands and 224 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in lip balm tin?
- Top complaints mined from reviews: Moist/Dry, Color, Value For Money. The return rate is 0.1%.
- What does it cost to enter the lip balm tin niche?
- Listings span £0.87–£12.43; the average listing price is £4.59 (sweet spot $15–$100). The average incumbent carries 2,525 reviews — the moat a new listing must climb.