Lip Balm Tin
prices mostly outside the sweet spot ($0.87–$12.43) — Lip Balm Tin doesn't clear our bar today.
Flapen Score
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Is Lip Balm Tin profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Lip Balm Tin is a £382K/yr Amazon United Kingdom market (634K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 45/100.
Lip Balm Tin: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -28.1% over the last 90 days and 13.1% of searches end in a purchase.
£382K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 26 products
Top Lip Balm Tin products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Vaseline Original Lip Therapy 20g
- Price
- £0.87
- Rating
- 4.7/5
- Reviews
- 1,872
- Age
- 12y ago
Vaseline Lip Therapy Rosy Lips Lip Balm Tin made with 3x purified petroleum jelly for dry lips 20 g
- Price
- £0.98
- Rating
- 4.7/5
- Reviews
- 6,590
- Age
- 17y ago
Vaseline Gluta-Hya Rosy Pink Lip Gloss Serum Lip Care with Hyaluronic Acid and GlutaGlow Technology Tints Plumps and Protects with SPF15 for Plump and Dewy Lips 10 ml
- Price
- £6.11
- Rating
- 3.6/5
- Reviews
- 267
- Age
- 6mo ago
Vaseline Lip Balm - Petroleum Jelly - Lip Therapy - Original Coco Butter Alo VeraAnd Rosy 20g Tin - Soothes Dry Lips - Pack Of 4
- Price
- £6.66
- Rating
- 4.8/5
- Reviews
- 189
- Age
- 1y ago
Vaseline Lip Therapy Original Lip Balm 4 g
- Price
- £2.02
- Rating
- 4.6/5
- Reviews
- 708
- Age
- 15y ago
Trending
90-day click momentum
Vaseline Lip Therapy Coca Butter 20g VA014006
- Price
- £1.13
- Rating
- 4.8/5
- Reviews
- 7,142
- Age
- 15y ago
Vaseline - Therapy Original Lip Balm 0.6 oz Box (Pack of 3)
- Price
- £4.36
- Rating
- 4.6/5
- Reviews
- 399
- Age
- 1y ago
Vaseline Lip Therapy Stick Cocoa Butter with Petroleum Jelly for Soft Smooth Lips | Intensive Lip Repair Treatment 4.8g (2 Pack)
- Price
- £4.76
- Rating
- 4.6/5
- Reviews
- 3,778
- Age
- 5y ago
Vaseline Gluta-Hya Rosy Pink Lip Gloss Serum Lip Care with Hyaluronic Acid and GlutaGlow Technology Tints Plumps and Protects with SPF15 for Plump and Dewy Lips 10 ml
- Price
- £6.11
- Rating
- 3.6/5
- Reviews
- 267
- Age
- 6mo ago
8PCS Lip Balm Set - Moisturizing Repair Mask for Day & Night Care Reduces Lines & Wrinkles Brightens Dark Color For Very Dry Lips
- Price
- £5.76
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 1y ago
Newest
by launch dateVaseline Gluta-Hya Rosy Pink Lip Gloss Serum Lip Care with Hyaluronic Acid and GlutaGlow Technology Tints Plumps and Protects with SPF15 for Plump and Dewy Lips 10 ml
- Price
- £6.11
- Rating
- 3.6/5
- Reviews
- 267
- Age
- 6mo ago
Vaseline Lip Therapy Aloe Vera Stick - Petroleum Jelly Vaseline Lip Balm for Soft Lips 4.8g Each 3 Pack Chapped Lips Perfect for Winter Long Lasting Protection
- Price
- £5.52
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 8mo ago
3 x Vaseline Lip Balm Aloe Vera Tin 20g : Petroleum Jelly Moisturiser for Dry Lips Cracked Skin Chapped Lips Hydration Protection Soothing Lip Care with Aloe Vera Extract Travel Size Pocket Lip Soften
- Price
- £5.90
- Rating
- 4.8/5
- Reviews
- 36
- Age
- 9mo ago
Vaseline - Therapy Original Lip Balm 0.6 oz Box (Pack of 3)
- Price
- £4.36
- Rating
- 4.6/5
- Reviews
- 399
- Age
- 1y ago
Vaseline Rouge Romance Lip Balm Tin Limited Edition x Emily in Paris For moisturisation and a deep red Parisian tint 20 g
- Price
- £1.69
- Rating
- 4.6/5
- Reviews
- 251
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 rising
Sellers
224
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
51%
Top 20: 94%
Open market
4%
- Vaseline60%
- Brylcreem18%
- Generic7%
- TRESemmé7%
- Haiyox2%
- SALROAL2%
- Open — no brand owns it (4 brands, 4%)
Lip Balm Tin demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Lip Balm Tin search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- vaseline lip balm357K/yr
- vaseline lip62K/yr
- vaseline lip therapy63K/yr
- lip balm vaseline32K/yr
- vaseline tin21K/yr
- vaseline lips therapy16K/yr
- vaseline tube12K/yr
- lip vaseline9K/yr
- vaseline lips7K/yr
- original vaseline lip balm6K/yr
What reviews say buyers love and hate about Lip Balm Tin
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Excellent value for money”
“Great products as you'd expect”
“Great moisturizer”
“Easy to use”
“As described”
What buyers complain about
58% of reviews“Not moisturising enough”
“not pink at all”
“not worth the cost”
“Wrong size”
“has chemical smell”
Lip Balm Tin return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
19%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lip Balm Tin questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
