Lip Balm Tin

Shoppers searched for this 634K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £382K a year.

Searches, last 12 months

634K

Growth, 90 days vs prior 90

-28.1%

Conversion, latest week

13.1%

Market size, estimated

£382Ka year

Top search term

vaseline lip balm357K searches a year

Listings sell for £4.59 on average, from £0.87 to £12.43. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £4.59 that is £9K to £11K a year per listing.

Average price

£4.59under the $15 to $100 sweet spot

Price range

£0.87–£12.43

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

2,000–2,500

Revenue per listing a year

£9K–£11K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #187 within Lips. It carries 2,525 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

46%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#187in Lips

Average rating

4.55 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,525per listing

Listings tracked

26

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months