Lip Balm
Lip Balm shows low returns (0.1%), but prices mostly outside the sweet spot ($0.86–$10.09) keeps it on the watch list.
Flapen Score
Top 19% of 2,481 Beauty niches · +7 vs the category median of 47
Is Lip Balm profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Lip Balm is a £999K/yr Amazon United Kingdom market (3.4M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 54/100.
Lip Balm: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -24.6% over the last 90 days and 7.0% of searches end in a purchase.
£999K
revenue / yr
Who owns the niche?
The top 5 brands hold 65% of demand, so 35% of the market is open.
35%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 39 products
Top Lip Balm products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NIVEA Lip Balm Original Care (4.8g) Lip Balm Deeply Hydrates Lips for 24h+ with 100% Natural Origin Ingredients Shea Butter and Vitamins Lip Care
- Price
- £1.17
- Rating
- 4.7/5
- Reviews
- 1,806
- Age
- 10y ago
NIVEA Lip Balm Hydro Care with SPF 15 (4.8g) Hydrating Lip Balm with Shea Butter Natural Oils and Vitamins Provides 24 Hour Moisture and Protection
- Price
- £1.17
- Rating
- 4.6/5
- Reviews
- 1,549
- Age
- 2y ago
NIVEA SUN Protect Caring Lip Balm SPF50 (4.8g) Factor 50 Balm with Shea Butter Protection Against UVA/UVB Rays with 24H Moisture Lip Care No White Cast
- Price
- £2.34
- Rating
- 4.6/5
- Reviews
- 2,518
- Age
- 2y ago
OKeeffes Lip Repair Unscented Lip Balm 4.2g For Extremely Dry Cracked Lips | All-Day Moisture with 7 Moisturising Ingredients
- Price
- £2.39
- Rating
- 4.5/5
- Reviews
- 13,021
- Age
- 9y ago
NIVEA Cherry Shine Lip Balm (4.8g) Flavoured Lip Balm with Shea Butter Natural Oils and Vitamins Provides 24h Moisture and a Soft Red Shine Vegan Lip Care Formula
- Price
- £1.60
- Rating
- 4.6/5
- Reviews
- 2,371
- Age
- 2y ago
Trending
90-day click momentum
Starface Star Balm Very Vanilla Hydrating Lip Moisturizer with Shea Butter Cocoa Butter and Coconut Oil Dreamy Vanilla Flavor (0.15 oz)
- Price
- £4.89
- Rating
- 4.4/5
- Reviews
- 310
- Age
- 4mo ago
NIVEA SUN Protect Caring Lip Balm SPF50 (4.8g) Factor 50 Balm with Shea Butter Protection Against UVA/UVB Rays with 24H Moisture Lip Care No White Cast
- Price
- £2.34
- Rating
- 4.6/5
- Reviews
- 2,518
- Age
- 2y ago
Malibu Sun SPF 30 Lip Balm Sunscreen Watermelon Mint and Vanilla 3 x 5g
- Price
- £2.47
- Rating
- 4.3/5
- Reviews
- 4,672
- Age
- 12y ago
Maybelline New York Lifter Glaze Lip Oil Balm Up to 24HR Hydration Plumping for Fuller Lips Hyaluronic Acid & Acerola Cherry Extract for Ultra-Comfortable Shine Shade: Pink Drip
- Price
- £4.81
- Rating
- 4.3/5
- Reviews
- 2,752
- Age
- 1y ago
Burts Bees Lip Balm Duo Pack Includes Moisturising Beeswax with Peppermint & Vitamin E and Vanilla Bean 2x4.25g
- Price
- £4.02
- Rating
- 4.7/5
- Reviews
- 13,581
- Age
- 10y ago
Newest
by launch dateStarface Star Balm Very Vanilla Hydrating Lip Moisturizer with Shea Butter Cocoa Butter and Coconut Oil Dreamy Vanilla Flavor (0.15 oz)
- Price
- £4.89
- Rating
- 4.4/5
- Reviews
- 310
- Age
- 4mo ago
Chupa Chups Lip Licking Lip Balm Collection 5 Assorted Flavors: Orange Pop Strawberry Swirl Melon Mix Pineapple Punch and Peach Pulp - Fun Flavored Lip Care Gift Set for Kids and Adults
- Price
- £4.17
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 11mo ago
Maybelline New York Lifter Glaze Lip Oil Balm Up to 24HR Hydration Plumping for Fuller Lips Hyaluronic Acid & Acerola Cherry Extract for Ultra-Comfortable Shine Shade: Pink Drip
- Price
- £4.81
- Rating
- 4.3/5
- Reviews
- 2,752
- Age
- 1y ago
NIVEA Original Care Duo Pack Lip Balm (2x 4.8g) Lip Moisturiser Deeply Hydrates for 24h+ 100% Natural Origin Ingredients Shea Butter and Vitamins Lip Care
- Price
- £2.63
- Rating
- 4.7/5
- Reviews
- 777
- Age
- 2y ago
NIVEA Lip Balm Hydro Care with SPF 15 (4.8g) Hydrating Lip Balm with Shea Butter Natural Oils and Vitamins Provides 24 Hour Moisture and Protection
- Price
- £1.17
- Rating
- 4.6/5
- Reviews
- 1,549
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
21 flat
Sellers
364
Top-5 brand share
65%
Top 20: 99%
Top-5 click share
39%
Top 20: 83%
Open market
30%
- NIVEA41%
- O'Keeffe's7%
- Nivea Sun7%
- Malibu5%
- La Roche-Posay5%
- e.l.f.5%
Lip Balm demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×
Top Lip Balm search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lip balm2.3M/yr
- nivea lip balm289K/yr
- lip balm multipack103K/yr
- lip balms114K/yr
- lip balm set215K/yr
- lip care93K/yr
- lipbalm29K/yr
- lip balm nivea34K/yr
- mini lip balm28K/yr
- lip butter23K/yr
What reviews say buyers love and hate about Lip Balm
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Great moisturizer”
“Good product Olivia R”
“Money well spent”
“Stays soft”
“As advertised”
What buyers complain about
61% of reviews“not moisturising”
“Bad smell”
“Overpriced”
“The jar is smaller than I expected”
“Awful quality”
Lip Balm return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
17%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lip Balm questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
