Lip Balm

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £999K a year.

Searches, last 12 months

3.4M

Growth, 90 days vs prior 90

-24.6%

Conversion, latest week

7.0%

Market size, estimated

£999Ka year

Peak month

December3.2× the quietest month

Top search term

lip balm2.3M searches a year

Listings sell for £4.24 on average, from £0.86 to £10.09. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 4,000 to 5,000 of them. At £4.24 that is £17K to £21K a year per listing.

Average price

£4.24under the $15 to $100 sweet spot

Price range

£0.86–£10.09

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

300K–400K

Units per listing a year

4,000–5,000

Revenue per listing a year

£17K–£21K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #31 within Lips. It carries 4,255 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#31in Lips

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,255per listing

Listings tracked

39

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

42 months