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Lily Styler 5 in 1 Hairstyler Pro

soft demand (-67.2% this quarter) — Lily Styler 5 in 1 Hairstyler Pro doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47

Market size 23Growth 0Conversion 21Competition 30Returns 37Price range 95Avg price 95Brand share 30Review moat 97Quality gap 97
This niche Category average · 2,481 niches

Is Lily Styler 5 in 1 Hairstyler Pro profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lily Styler 5 in 1 Hairstyler Pro is a £91K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 41/100.

Lily Styler 5 in 1 Hairstyler Pro: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -67.2% over the last 90 days and 1.7% of searches end in a purchase.

£91K

revenue / yr

Units sold / yr2K
Search volume / yr-67.2%149K
Conversion rate1.7%
Avg price£35.46

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers8 · 13
Top-5 product click share67%
Open market13%
Avg brand age23 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement100%
New entrants (1y)15· 0 succeeded
Avg rating3.8★
Avg reviews56

Top Lily Styler 5 in 1 Hairstyler Pro products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

£0£9K£18K£27K£36K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

13

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

7%

  • Atopskins31%
  • KKM STYLER20%
  • UKYITU14%
  • MogaWave12%
  • OKWRAP10%
  • StyleFi6%
  • Open — no brand owns it (2 brands, 7%)

Lily Styler 5 in 1 Hairstyler Pro demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume149KCVR1.7%Products17Brands8Top 5 Brands87%OOS Rate67.7%Rating3.8★Reviews56Avg BSR#138
13K8KSpike '25Prime Day '25Black Friday '25MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 43.2×

Top Lily Styler 5 in 1 Hairstyler Pro search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • airbrush 5-in-110K/yr
  • lily styler 5 in 1 hairstyler pro102K/yr
  • lilystyler 5in1 hairstyler36K/yr
  • revolution haircare mega blow out hot air brush set1K/yr
  • 5 in 1 hair wrap103/yr

What reviews say buyers love and hate about Lily Styler 5 in 1 Hairstyler Pro

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Value For Money23%

Great value

Quality-Overall22%

Well worth the money 💰 Very good set

Ease Of Use17%

Easy to use

Add-Ons/Attachments6%

Swapping the attachments is incredibly simple with the quick-release click system

Color4%

Lovely colour

What buyers complain about

70% of reviews
Weight Heavy14%

It's quite bulky and heavy

Quality-Overall13%

Cheap and sadly not cheerful

Strength9%

Not as powerful as thought

Durability7%

However it only lasted 18months

Add-Ons/Attachments6%

as the attachment on my original one melted

Lily Styler 5 in 1 Hairstyler Pro return rate & reasons

Why buyers send it back, as a share of all return requests.

4.1%

Return rate

22%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
17%
2Size-Overall
12%
3Quality-Overall
9%
4Hair Curling
7%
5Add-Ons/Attachments
6%

Common Lily Styler 5 in 1 Hairstyler Pro questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lily Styler 5 in 1 Hairstyler Pro 41/100 on Amazon United Kingdom — Skip it. The niche generates £91K/yr across 17 tracked products. 0 of 15 products launched in the last 360 days are still selling. Search demand moved -67.2% over the last 90 days.
Search demand for Lily Styler 5 in 1 Hairstyler Pro on Amazon United Kingdom peaks in Aug–Sep–Oct–Nov–Dec, where the busiest month runs 43.2× the quietest.