lily styler 5 in 1 hairstyler pro
Skip itSoft demand (-67.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Incredible56.24avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£35.46avg listing price — sweet spot $15–$100
Price range
Incredible£29.44–£41.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.1%return rate — above 5% kills the launch gate
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad£91K£91K/yr · 149K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-67.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, lily styler 5 in 1 hairstyler pro is a £91K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
lily styler 5 in 1 hairstyler pro market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £53K–£71K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #138
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 67.7%
- Avg brand age
- 23 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
13
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
7%
- Atopskins31%
- KKM STYLER20%
- UKYITU14%
- MogaWave12%
- OKWRAP10%
- StyleFi6%
- Open — no brand owns it (2 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 63 weeks — -67.2% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 43.2×
Top lily styler 5 in 1 hairstyler pro search terms
- airbrush 5-in-110K/yr
- lily styler 5 in 1 hairstyler pro102K/yr
- lilystyler 5in1 hairstyler36K/yr
- revolution haircare mega blow out hot air brush set1K/yr
- 5 in 1 hair wrap103/yr
Top lily styler 5 in 1 hairstyler pro products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hair Styler 5 in 1 Airbrush 5 in 1 Atopskins Airstyler Magic Styler Hair Styler Hair Dryer Brush with Curl Straighten Volumise Smooth and Hairdryer Brushes Multistyler Set for Women
Atopskins£33.754.0★75 rev
5 in 1 Hair Styler & Air Styler Hair Dryer Brush Hot Air Brush Hair Brush Set with Detachable Curling Wand Hair Curlers Straightener Brush for Volumising & Styling for Women (A - Gold & White)
KKM STYLER£33.014.2★63 rev
MogaWave 6 in 1 Air Styler Airbrush Pro Hair Styler with Magic Styler Blow Dry Hair Brush Air Curler Multi Styler for Drying and Styling Straightening Volumizing Curling Sleeking
MogaWave£34.272.0★2 rev
Air Styler Hair Stylers Airbrush 5 in 1 Multi Styler Blow Dryer Brush 800W Hair Stylers for Women Volume Air Curler for Women Volume Curl Smooth
StyleFi£35.734.1★15 rev
REVLON One-StepTM Blow-Dry Multi Air Styler 5-in-1 (Detachable Heads Curler Dryer Volumiser Styler and Shape Enhancer). RVDR5370
Revlon£41.224.4★491 rev
Newest
by launch date
5 in 1 Hair Styler Airbrush 5 in 1 Multi Styler Air Styler 5 in 1 with Curl Straighten Volumise Smooth and Drying for Styling Air Brush 5 in 1 for All Hair Type/Length
UKYITU£33.452 rev
OKWRAP Airstyler 5 in 1 Hair Styler Airbrush 5 in 1 Multi-Blow Dryer Brush Set with Curl Straighten Wavy Smooth Magic Styler for All Hair Types and Lengths
OKWRAP£38.815 rev
Hair Styler 5 in 1 Airbrush 5 in 1 Atopskins Airstyler Magic Styler Hair Styler Hair Dryer Brush with Curl Straighten Volumise Smooth and Hairdryer Brushes Multistyler Set for Women
Atopskins£33.7575 rev
Air Styler Hair Stylers Airbrush 5 in 1 Multi Styler Blow Dryer Brush 800W Hair Stylers for Women Volume Air Curler for Women Volume Curl Smooth
StyleFi£35.7315 rev
5 in 1 Hair Styler Air Brush Hairstyer Airbrush 5 in 1 Air styer Airstyler Multi-Blow Dryer Brush Set with Curl Straighten Wavy Smooth Magic Styler for All Hair Types and Lengths
AiroGlow£35.1032 rev
Trending
90-day click momentumOKWRAP Airstyler 5 in 1 Hair Styler Airbrush 5 in 1 Multi-Blow Dryer Brush Set with Curl Straighten Wavy Smooth Magic Styler for All Hair Types and Lengths
OKWRAP£38.814.5★
5 in 1 Hair Styler Airbrush 5 in 1 Multi Styler Air Styler 5 in 1 with Curl Straighten Volumise Smooth and Drying for Styling Air Brush 5 in 1 for All Hair Type/Length
UKYITU£33.452.0★
5 in 1 Hair Styler Airbrush 5 in 1 Multi Styler Air Styler 5 in 1 with Curl Straighten Volumise Smooth and Drying for Styling Air Brush 5 in 1 for All Hair Type/Length
UKYITU£33.803.7★
Pro Airbrush 6 in 1 Hair Styler 6 in 1 1000w Magic Styler New Upgrade 60000rpm Hair Dryer Brush L&R Airflow Hair Curler Curl Straighten Wavy Smooth Multi-Styler Gifts Set 3 Temps Setting
Atopskins£34.134.0★
Hair Styler 5 in 1 Airbrush 5 in 1 Atopskins Airstyler Magic Styler Hair Styler Hair Dryer Brush with Curl Straighten Volumise Smooth and Hairdryer Brushes Multistyler Set for Women
Atopskins£33.754.0★
What buyers say about lily styler 5 in 1 hairstyler pro
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Well worth the money 💰 Very good set”
“Easy to use”
“Swapping the attachments is incredibly simple with the quick-release click system”
“Lovely colour”
“As described very happy with a purchase”
“doesnt take long to dry”
“Looks stylish”
“The hairdrying brush makes my hair super silky”
“Works best”
What buyers complain about
“It's quite bulky and heavy”
“Cheap and sadly not cheerful”
“Not as powerful as thought”
“However it only lasted 18months”
“as the attachment on my original one melted”
“Cannot adjust heat”
“Waste of money and time”
“Felt very plastic and cheaply made”
“Now Ive wasted money with a product I cant use”
“It took me awhile to get the hang of it”
Top return reasons
Common questions
- Is lily styler 5 in 1 hairstyler pro profitable to sell on Amazon United Kingdom?
- The niche generates £91K/yr across 17 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -67.2%. Flapen's verdict: Skip it (41/100).
- How competitive is the lily styler 5 in 1 hairstyler pro niche?
- 8 brands and 13 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in lily styler 5 in 1 hairstyler pro?
- Top complaints mined from reviews: Weight Heavy, Quality-Overall, Strength. The return rate is 4.1%.
- When does demand for lily styler 5 in 1 hairstyler pro peak?
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 43.2× the quietest.
- What does it cost to enter the lily styler 5 in 1 hairstyler pro niche?
- Listings span £29.44–£41.22; the average listing price is £35.46 (sweet spot $15–$100). The average incumbent carries 56 reviews — the moat a new listing must climb.