Lily Styler
soft demand (-66.0% this quarter) — Lily Styler doesn't clear our bar today.
Flapen Score
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Is Lily Styler profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Lily Styler is a £219K/yr Amazon United Kingdom market (419K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 38/100.
Lily Styler: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -66.0% over the last 90 days and 1.6% of searches end in a purchase.
£219K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.7★ — the gap to enter on.
0/100
page quality · 9 products
Top Lily Styler products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
5 in 1 Hair Styler & Air Styler Hair Dryer Brush Hot Air Brush Hair Brush Set with Detachable Curling Wand Hair Curlers Straightener Brush for Volumising & Styling for Women (A - Gold & White)
- Price
- £33.01
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 9mo ago
Air Styler Hair Stylers Airbrush 5 in 1 Multi Styler Blow Dryer Brush 800W Hair Stylers for Women Volume Air Curler for Women Volume Curl Smooth
- Price
- £35.73
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 6mo ago
MogaWave 6 in 1 Air Styler Airbrush Pro Hair Styler with Magic Styler Blow Dry Hair Brush Air Curler Multi Styler for Drying and Styling Straightening Volumizing Curling Sleeking
- Price
- £34.27
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 10mo ago
MogaWave Airbrush Hair Styler 6 in 1 Magic Styler Pro Air Styler Hair Multi Styler with Blow Dry Hair Brush Aircurler H Curler for Drying Curling Volumizing Straightening Sleeking in One Step
- Price
- £31.28
- Rating
- 3.2/5
- Reviews
- 11
- Age
- 8mo ago
StyleFi 5 in 1 Hair Styler 1000W Hot Air Brush and Hair Dryer Brush Volumizer | Multi Styler Set with Coanda Technology for Auto-Curling & Smoothing (UK Plug)
- Price
- £31.40
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 9mo ago
Trending
90-day click momentum
5 in 1 Hair Styler Airbrush 5 in 1 Multi Styler Air Styler 5 in 1 with Curl Straighten Volumise Smooth and Drying for Styling Air Brush 5 in 1 for All Hair Type/Length
- Price
- £33.80
- Rating
- 3.7/5
- Reviews
- 5
- Age
- 10mo ago
Hair Styler 5 in 1 Magic Styler Air Styler Set with Curl Straighten Volumise Smooth and Drying for Styling Hot Air Styler for All Hair Type/Length
- Price
- £32.25
- Rating
- 3.9/5
- Reviews
- 43
- Age
- 3mo ago
Pro Airbrush 6 in 1 Hair Styler 6 in 1 1000w Magic Styler New Upgrade 60000rpm Hair Dryer Brush L&R Airflow Hair Curler Curl Straighten Wavy Smooth Multi-Styler Gifts Set 3 Temps Setting
- Price
- £34.13
- Rating
- 4.0/5
- Reviews
- 75
- Age
- 9mo ago
5 in 1 Hair Styler Air Brush Hairstyer Airbrush 5 in 1 Air styer Airstyler Multi-Blow Dryer Brush Set with Curl Straighten Wavy Smooth Magic Styler for All Hair Types and Lengths
- Price
- £35.10
- Rating
- 3.9/5
- Reviews
- 32
- Age
- 6mo ago
MogaWave 6 in 1 Air Styler Airbrush Pro Hair Styler with Magic Styler Blow Dry Hair Brush Air Curler Multi Styler for Drying and Styling Straightening Volumizing Curling Sleeking
- Price
- £34.27
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 10mo ago
Newest
by launch dateHair Styler 5 in 1 Magic Styler Air Styler Set with Curl Straighten Volumise Smooth and Drying for Styling Hot Air Styler for All Hair Type/Length
- Price
- £32.25
- Rating
- 3.9/5
- Reviews
- 43
- Age
- 3mo ago
Air Styler Hair Stylers Airbrush 5 in 1 Multi Styler Blow Dryer Brush 800W Hair Stylers for Women Volume Air Curler for Women Volume Curl Smooth
- Price
- £35.73
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 6mo ago
5 in 1 Hair Styler Air Brush Hairstyer Airbrush 5 in 1 Air styer Airstyler Multi-Blow Dryer Brush Set with Curl Straighten Wavy Smooth Magic Styler for All Hair Types and Lengths
- Price
- £35.10
- Rating
- 3.9/5
- Reviews
- 32
- Age
- 6mo ago
MogaWave Airbrush Hair Styler 6 in 1 Magic Styler Pro Air Styler Hair Multi Styler with Blow Dry Hair Brush Aircurler H Curler for Drying Curling Volumizing Straightening Sleeking in One Step
- Price
- £31.28
- Rating
- 3.2/5
- Reviews
- 11
- Age
- 8mo ago
StyleFi 5 in 1 Hair Styler 1000W Hot Air Brush and Hair Dryer Brush Volumizer | Multi Styler Set with Coanda Technology for Auto-Curling & Smoothing (UK Plug)
- Price
- £31.40
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
8
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- KKM STYLER56%
- StyleFi17%
- MogaWave14%
- UKYITU6%
- AiroGlow3%
- Atopskins3%
Lily Styler demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Lily Styler search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lily styler149K/yr
- lilystyler35K/yr
- lily styler london10K/yr
- lilystyler 5 in 1 hairstyler pro9K/yr
- lily styler 5 in 1 hairstyler pro102K/yr
- airbrush pro hair styler7K/yr
- lilystyler 5in1 hairstyler36K/yr
- airbrush 5 in 1 multi styler15K/yr
- lily hair styler6K/yr
- lilystyler london9K/yr
What reviews say buyers love and hate about Lily Styler
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Good Quality”
“Great alternative to the much more expensive version on the market”
“Easy to use”
“Its lightweight and much quieter than my old blow dryer”
“The hairdrying brush makes my hair super silky”
What buyers complain about
87% of reviews“Poor quality”
“Overheats quickly and won't work”
“Not strong”
“Felt very plastic and cheaply made”
“However it only lasted 18months”
Lily Styler return rate & reasons
Why buyers send it back, as a share of all return requests.
4.2%
Return rate
7%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lily Styler questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
