Is lily styler profitable to sell on Amazon United Kingdom?

The niche generates £219K/yr across 9 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -66.0%. Flapen's verdict: Skip it (38/100).

How competitive is the lily styler niche?

6 brands and 8 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in lily styler?

Top complaints mined from reviews: Quality-Overall, Heating, Strength. The return rate is 4.2%.

What does it cost to enter the lily styler niche?

Listings span £31.28–£35.73; the average listing price is £33.44 (sweet spot $15–$100). The average incumbent carries 34 reviews — the moat a new listing must climb.

lily styler

Skip it

Soft demand (-66.0% this quarter) — this niche doesn't clear our bar today.

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Review moat

Incredible34.22

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible£33.44

avg listing price — sweet spot $15–$100

Price range

Incredible£31.28–£35.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£219K

£219K/yr · 419K searches

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

Growth

Bad-66.0%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, lily styler is a £219K/yr Amazon United Kingdom market (419K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 38/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

lily styler market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £100K–£134K; units × avg price
Conversion rate: 1.6%
Avg BSR: #128
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 69.4%
Avg brand age: 23 months
Avg seller age: 174 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

KKM STYLER56%
StyleFi17%
MogaWave14%
UKYITU6%
AiroGlow3%
Atopskins3%

Demand

Weekly Amazon search volume, last 36 weeks — -66.0% search growth over the last 90 days.

Open Trend

Top lily styler search terms

lily styler149K/yr -75.8%0.6% conv.
lilystyler35K/yr -68.1%0.6% conv.
lily styler london10K/yr -40.7%0.4% conv.
lilystyler 5 in 1 hairstyler pro9K/yr -36.2%0.4% conv.
lily styler 5 in 1 hairstyler pro102K/yr -70.8%1.0% conv.
airbrush pro hair styler7K/yr -41.8%0.5% conv.
lilystyler 5in1 hairstyler36K/yr -67.4%0.0% conv.
airbrush 5 in 1 multi styler15K/yr -52.5%0.3% conv.
lily hair styler6K/yr -65.1%0.0% conv.
lilystyler london9K/yr -54.2%0.0% conv.

All search terms

Top lily styler products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

5 in 1 Hair Styler & Air Styler Hair Dryer Brush Hot Air Brush Hair Brush Set with Detachable Curling Wand Hair Curlers Straightener Brush for Volumising & Styling for Women (A - Gold & White)

KKM STYLER£33.014.2★63 rev

Air Styler Hair Stylers Airbrush 5 in 1 Multi Styler Blow Dryer Brush 800W Hair Stylers for Women Volume Air Curler for Women Volume Curl Smooth

StyleFi£35.734.1★15 rev

MogaWave 6 in 1 Air Styler Airbrush Pro Hair Styler with Magic Styler Blow Dry Hair Brush Air Curler Multi Styler for Drying and Styling Straightening Volumizing Curling Sleeking

MogaWave£34.272.0★2 rev

MogaWave Airbrush Hair Styler 6 in 1 Magic Styler Pro Air Styler Hair Multi Styler with Blow Dry Hair Brush Aircurler H Curler for Drying Curling Volumizing Straightening Sleeking in One Step

MogaWave£31.283.2★11 rev

StyleFi 5 in 1 Hair Styler 1000W Hot Air Brush and Hair Dryer Brush Volumizer | Multi Styler Set with Coanda Technology for Auto-Curling & Smoothing (UK Plug)

StyleFi£31.404.6★62 rev

Newest

by launch date

Hair Styler 5 in 1 Magic Styler Air Styler Set with Curl Straighten Volumise Smooth and Drying for Styling Hot Air Styler for All Hair Type/Length

UKYITU£32.2543 rev

3mo ago

Air Styler Hair Stylers Airbrush 5 in 1 Multi Styler Blow Dryer Brush 800W Hair Stylers for Women Volume Air Curler for Women Volume Curl Smooth

StyleFi£35.7315 rev

6mo ago

5 in 1 Hair Styler Air Brush Hairstyer Airbrush 5 in 1 Air styer Airstyler Multi-Blow Dryer Brush Set with Curl Straighten Wavy Smooth Magic Styler for All Hair Types and Lengths

AiroGlow£35.1032 rev

6mo ago

MogaWave Airbrush Hair Styler 6 in 1 Magic Styler Pro Air Styler Hair Multi Styler with Blow Dry Hair Brush Aircurler H Curler for Drying Curling Volumizing Straightening Sleeking in One Step

MogaWave£31.2811 rev

8mo ago

StyleFi 5 in 1 Hair Styler 1000W Hot Air Brush and Hair Dryer Brush Volumizer | Multi Styler Set with Coanda Technology for Auto-Curling & Smoothing (UK Plug)

StyleFi£31.4062 rev

9mo ago

What buyers say about lily styler

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Good Quality”

Value For Money15%

“Great alternative to the much more expensive version on the market”

Ease Of Use10%

“Easy to use”

Weight Light7%

“Its lightweight and much quieter than my old blow dryer”

Soft Feel7%

“The hairdrying brush makes my hair super silky”

Add-Ons/Attachments6%

“The attachments are super easy to swap out”

Advertised Vs Actual Product6%

“As described very happy with a purchase”

Shape/Style5%

“created lots of different styles”

Design-Overall4%

“Gold & white design's chic, too”

Color4%

“Looks nice colour and stylish and modern will looks good quality not sure how long drying takes yet”

What buyers complain about

Quality-Overall23%

“Poor quality”

Heating11%

“Overheats quickly and won't work”

Strength10%

“Not strong”

Material Quality10%

“Felt very plastic and cheaply made”

Durability8%

“However it only lasted 18months”

Instructions/User Manual/Troubleshooting7%

“Instructions are not enough”

Advertised Vs Actual Product5%

“It does not do what it is advertised to do”

Defective Material/Parts5%

“Item stopped working after 6 weeks”

Smell5%

“Smells like burning”

Add-Ons/Attachments3%

“as the attachment on my original one melted”

Top return reasons

Functionality-Overall18%

Quality-Overall12%

Hair Curling9%

Add-Ons/Attachments8%

Defective Material/Parts6%