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Lily Styler

Fail

Demand is soft, at -66.0% this quarter, so Lily Styler is a Fail.

Flapen Score
38
38 / 100
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Market size
£219K/yr419K searches / yr
90-day growth
-66.0%search demand this quarter
Competition
88%top-5 click share · 6 brands · 8 sellers

Flapen Score

Lily Styler against its category

The dotted line is the Beauty average. Past it, Lily Styler is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lily Styler market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lily Styler 419K times last year and spent an estimated £219K. The top 5 brands take 97% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 419K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -66.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £219K a year.

Searches, last 12 months
419K
Growth, 90 days vs prior 90
-66.0%
Conversion, latest week
1.6%
Market size, estimated
£219Ka year
Top search term
lily styler149K searches a year

02 · Price

A sale here is worth £33.44.

Listings sell for £33.44 on average, from £31.28 to £35.73. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £33.44 that is £0 to £3K a year per listing.

Average price
£33.44inside the $15 to $100 sweet spot
Price range
£31.28–£35.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
4.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 69.4% of listings are out of stock. The average listing ranks #128 within Styling Tools. It carries 34 reviews at 3.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
69.4%
Average rank
#128in Styling Tools
Average rating
3.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
34per listing
Listings tracked
9

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Lily Styler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

8

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 156%
  • Brand 217%
  • Brand 314%
  • Brand 46%
  • Brand 53%
  • Brand 63%

Demand

Lily Styler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '25NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 65.0× · 9 of 12 months tracked

Search terms

Top Lily Styler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lily styler149K/yr
  • lilystyler35K/yr
  • lily styler london10K/yr
  • lilystyler 5 in 1 hairstyler pro9K/yr
  • lily styler 5 in 1 hairstyler pro102K/yr
  • airbrush pro hair styler7K/yr
  • lilystyler 5in1 hairstyler36K/yr
  • airbrush 5 in 1 multi styler15K/yr
  • lily hair styler6K/yr
  • lilystyler london9K/yr

Reviews and returns

What reviews say buyers love and hate about Lily Styler

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Quality-Overall”
4.2%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Lily Styler questions

Answered from the same tracked data.