Lily Styler
FailDemand is soft, at -66.0% this quarter, so Lily Styler is a Fail.
- Flapen Score
- 38 / 100Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 4738
- Market size
- £219K/yr419K searches / yr
- 90-day growth
- -66.0%search demand this quarter
- Competition
- 88%top-5 click share · 6 brands · 8 sellers
Flapen Score
Lily Styler against its category
The dotted line is the Beauty average. Past it, Lily Styler is stronger. Inside it, weaker.
Market
The Lily Styler market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lily Styler 419K times last year and spent an estimated £219K. The top 5 brands take 97% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 419K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -66.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £219K a year.
- Searches, last 12 months
- 419K
- Growth, 90 days vs prior 90
- -66.0%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £219Ka year
- Top search term
- lily styler149K searches a year
02 · Price
A sale here is worth £33.44.
Listings sell for £33.44 on average, from £31.28 to £35.73. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £33.44 that is £0 to £3K a year per listing.
- Average price
- £33.44inside the $15 to $100 sweet spot
- Price range
- £31.28–£35.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 4.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 69.4% of listings are out of stock. The average listing ranks #128 within Styling Tools. It carries 34 reviews at 3.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 69.4%
- Average rank
- #128in Styling Tools
- Average rating
- 3.73 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 34per listing
- Listings tracked
- 9
04 · Newcomers
0 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Lily Styler products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
5 in 1 Hair Styler & Air Styler Hair Dryer Brush Hot Air Brush Hair Brush Set with Detachable Curling Wand Hair Curlers Straightener Brush for Volumising & Styling for Women (A - Gold & White)
- Price
- £33.01
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 9mo ago

Air Styler Hair Stylers Airbrush 5 in 1 Multi Styler Blow Dryer Brush 800W Hair Stylers for Women Volume Air Curler for Women Volume Curl Smooth
- Price
- £35.73
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 6mo ago

MogaWave 6 in 1 Air Styler Airbrush Pro Hair Styler with Magic Styler Blow Dry Hair Brush Air Curler Multi Styler for Drying and Styling Straightening Volumizing Curling Sleeking
- Price
- £34.27
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 10mo ago

MogaWave Airbrush Hair Styler 6 in 1 Magic Styler Pro Air Styler Hair Multi Styler with Blow Dry Hair Brush Aircurler H Curler for Drying Curling Volumizing Straightening Sleeking in One Step
- Price
- £31.28
- Rating
- 3.2/5
- Reviews
- 11
- Age
- 8mo ago

StyleFi 5 in 1 Hair Styler 1000W Hot Air Brush and Hair Dryer Brush Volumizer | Multi Styler Set with Coanda Technology for Auto-Curling & Smoothing (UK Plug)
- Price
- £31.40
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 9mo ago
Trending
estimated 90-day click momentum
5 in 1 Hair Styler Airbrush 5 in 1 Multi Styler Air Styler 5 in 1 with Curl Straighten Volumise Smooth and Drying for Styling Air Brush 5 in 1 for All Hair Type/Length
- Price
- £33.80
- Rating
- 3.7/5
- Reviews
- 5
- Age
- 10mo ago

Hair Styler 5 in 1 Magic Styler Air Styler Set with Curl Straighten Volumise Smooth and Drying for Styling Hot Air Styler for All Hair Type/Length
- Price
- £32.25
- Rating
- 3.9/5
- Reviews
- 43
- Age
- 3mo ago

Pro Airbrush 6 in 1 Hair Styler 6 in 1 1000w Magic Styler New Upgrade 60000rpm Hair Dryer Brush L&R Airflow Hair Curler Curl Straighten Wavy Smooth Multi-Styler Gifts Set 3 Temps Setting
- Price
- £34.13
- Rating
- 4.0/5
- Reviews
- 75
- Age
- 9mo ago

5 in 1 Hair Styler Air Brush Hairstyer Airbrush 5 in 1 Air styer Airstyler Multi-Blow Dryer Brush Set with Curl Straighten Wavy Smooth Magic Styler for All Hair Types and Lengths
- Price
- £35.10
- Rating
- 3.9/5
- Reviews
- 32
- Age
- 6mo ago

MogaWave 6 in 1 Air Styler Airbrush Pro Hair Styler with Magic Styler Blow Dry Hair Brush Air Curler Multi Styler for Drying and Styling Straightening Volumizing Curling Sleeking
- Price
- £34.27
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 10mo ago
Newest
by launch date
Hair Styler 5 in 1 Magic Styler Air Styler Set with Curl Straighten Volumise Smooth and Drying for Styling Hot Air Styler for All Hair Type/Length
- Price
- £32.25
- Rating
- 3.9/5
- Reviews
- 43
- Age
- 3mo ago

Air Styler Hair Stylers Airbrush 5 in 1 Multi Styler Blow Dryer Brush 800W Hair Stylers for Women Volume Air Curler for Women Volume Curl Smooth
- Price
- £35.73
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 6mo ago

5 in 1 Hair Styler Air Brush Hairstyer Airbrush 5 in 1 Air styer Airstyler Multi-Blow Dryer Brush Set with Curl Straighten Wavy Smooth Magic Styler for All Hair Types and Lengths
- Price
- £35.10
- Rating
- 3.9/5
- Reviews
- 32
- Age
- 6mo ago

MogaWave Airbrush Hair Styler 6 in 1 Magic Styler Pro Air Styler Hair Multi Styler with Blow Dry Hair Brush Aircurler H Curler for Drying Curling Volumizing Straightening Sleeking in One Step
- Price
- £31.28
- Rating
- 3.2/5
- Reviews
- 11
- Age
- 8mo ago

StyleFi 5 in 1 Hair Styler 1000W Hot Air Brush and Hair Dryer Brush Volumizer | Multi Styler Set with Coanda Technology for Auto-Curling & Smoothing (UK Plug)
- Price
- £31.40
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
8
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
0%
- KKM STYLER56%
- StyleFi17%
- MogaWave14%
- UKYITU6%
- AiroGlow3%
- Atopskins3%
Demand
Lily Styler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 65.0× · 9 of 12 months tracked
Search terms
Top Lily Styler search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lily styler149K/yr
- lilystyler35K/yr
- lily styler london10K/yr
- lilystyler 5 in 1 hairstyler pro9K/yr
- lily styler 5 in 1 hairstyler pro102K/yr
- airbrush pro hair styler7K/yr
- lilystyler 5in1 hairstyler36K/yr
- airbrush 5 in 1 multi styler15K/yr
- lily hair styler6K/yr
- lilystyler london9K/yr
Reviews and returns
What reviews say buyers love and hate about Lily Styler
We read the reviews and the return reasons for every product selling here.
“Poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lily Styler questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









