Light Brown Hair Dye

Shoppers searched for this 642K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £209K a year.

Searches, last 12 months

642K

Growth, 90 days vs prior 90

-5.1%

Conversion, latest week

5.9%

Market size, estimated

£209Ka year

Peak month

August1.9× the quietest month

Top search term

light brown hair dye174K searches a year

Listings sell for £5.50 on average, from £2.56 to £8.94. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £5.50 that is £3K to £4K a year per listing.

Average price

£5.50under the $15 to $100 sweet spot

Price range

£2.56–£8.94

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

£3K–£4K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Hair Colour. It carries 7,922 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#46in Hair Colour

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,922per listing

Listings tracked

71

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

69 months