Light Brown Hair Dye
prices mostly outside the sweet spot ($2.56–$8.94) — Light Brown Hair Dye doesn't clear our bar today.
Flapen Score
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Is Light Brown Hair Dye profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Light Brown Hair Dye is a £209K/yr Amazon United Kingdom market (642K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 48/100.
Light Brown Hair Dye: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.1% over the last 90 days and 5.9% of searches end in a purchase.
£209K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 71 products
Top Light Brown Hair Dye products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Clairol Nicen Easy Crème Natural Looking Oil Infused Permanent Hair Dye 6G Light Golden Brown 1 Count (Pack of 1)
- Price
- £5.28
- Rating
- 4.5/5
- Reviews
- 13,976
- Age
- 8y ago
Garnier Olia 6.0 Light Brown oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant light brown hair color with incredible shine and softness.
- Price
- £7.18
- Rating
- 4.4/5
- Reviews
- 28,518
- Age
- 13y ago
Clairol Nicen Easy Crème Natural Looking Oil Infused Permanent Hair Dye 5 Medium Brown
- Price
- £5.28
- Rating
- 4.5/5
- Reviews
- 13,976
- Age
- 15y ago
CLAIROL NICEN EASY CRÈME PERMANENT HAIR DYE - 4 DARK BROWN
- Price
- £5.03
- Rating
- 4.6/5
- Reviews
- 1,927
- Age
- 8y ago
Clairol Nicen Easy Crème Natural Looking Oil Infused Permanent Hair Dye 6.5 Lightest Brown
- Price
- £5.23
- Rating
- 4.5/5
- Reviews
- 13,976
- Age
- 8y ago
Trending
90-day click momentumClairol Nicen Easy Crème Natural Looking Oil Infused Permanent Hair Dye 6.5 Lightest Brown
- Price
- £5.23
- Rating
- 4.5/5
- Reviews
- 13,976
- Age
- 8y ago
Schwarzkopf Oleo Intense Permanent Oil Colour 4-86 Chocolate Brown 100% Grey Coverage Conditioner with HaptIQ System Long-Lasting Colour Ammonia Free Hair Dye
- Price
- £4.76
- Rating
- 4.3/5
- Reviews
- 2,884
- Age
- 3y ago
Clairol Nicen Easy Crème Natural Looking Oil Infused Permanent Hair Dye 5A Medium Ash Brown
- Price
- £5.28
- Rating
- 4.5/5
- Reviews
- 13,976
- Age
- 8y ago
Clairol Lasting Colour Permanent Hair Dye | Ideal Grey Coverage | Shiny and Moisturised Hair | 6G Light Golden Brown
- Price
- £3.48
- Rating
- 4.3/5
- Reviews
- 116
- Age
- 1y ago
Clairol Nicen Easy Crème Natural Looking Oil Infused Permanent Hair Dye 5 Medium Brown
- Price
- £5.28
- Rating
- 4.5/5
- Reviews
- 13,976
- Age
- 15y ago
Newest
by launch date
Palette Deluxe Creme Colouration 6-0 Light Brown Hair Dye Permanent Hair Dye Long-Lasting Hair Colouring with Moisture Retention Treatment and 100% Grey Coverage
- Price
- £2.56
- Rating
- 4.4/5
- Reviews
- 872
- Age
- 1y ago
Clairol Lasting Colour Permanent Hair Dye | Ideal Grey Coverage | Shiny and Moisturised Hair | 6G Light Golden Brown
- Price
- £3.48
- Rating
- 4.3/5
- Reviews
- 116
- Age
- 1y ago
Clairol Lasting Colour Permanent Hair Dye | Ideal Grey Coverage | Shiny and Moisturised Hair | 5 Medium Brown
- Price
- £3.53
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 1y ago
Clairol Nice n Easy Pure Brunettes Hair Colour | Pure and Rich Brown Tones | Smooth Natural Hair Colour | With Pre-Colour Serum | 100% Grey Coverage | 6.5PB Lightest Latte Brown| Permanent Hair Dye
- Price
- £6.14
- Rating
- 4.3/5
- Reviews
- 240
- Age
- 2y ago
Revlon Colorstay Longwear Permanent Cream Colour Dark Ash Blonde 7.1
- Price
- £4.22
- Rating
- 4.1/5
- Reviews
- 500
- Age
- 3y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
Brands
10 rising
Sellers
186
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
25%
Top 20: 62%
Open market
4%
- Clairol66%
- Garnier16%
- Olia6%
- L'Oreal Paris4%
- Schwarzkopf3%
- Revlon3%
- Open — no brand owns it (4 brands, 4%)
Light Brown Hair Dye demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Sep · busiest ÷ quietest = 1.9×
Top Light Brown Hair Dye search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- light brown hair dye174K/yr
- nice and easy hair dye131K/yr
- clairol nice n easy hair dye79K/yr
- light brown hair dye permanent55K/yr
- medium brown hair dye47K/yr
- hair dye light brown23K/yr
- clairol hair dye21K/yr
- nice n easy hair dye22K/yr
- clairol17K/yr
- medium brown hair dye permanent15K/yr
What reviews say buyers love and hate about Light Brown Hair Dye
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Beautiful colour”
“Good quality and quick delivery”
“EASY TO USE”
“Great hair colour”
“Good price”
What buyers complain about
70% of reviews“Not bright”
“HAIR IS PURPLE DO NOT USE”
“made me hair feel awful”
“Items inside box look cheap”
“Allergic reaction”
Light Brown Hair Dye return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
58%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Light Brown Hair Dye questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
