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Letterbox Gifts

Fail

Shoppers spend an estimated $26K a year here, so Letterbox Gifts is a Fail.

Flapen Score
46
46 / 100
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Market size
£26K/yr128K searches / yr
90-day growth
-32.9%search demand this quarter
Competition
30%top-5 click share · 35 brands · 60 sellers

Flapen Score

Letterbox Gifts against its category

The dotted line is the Beauty average. Past it, Letterbox Gifts is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Letterbox Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Letterbox Gifts 128K times last year and spent an estimated £26K. The top 5 brands take 36% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-32.9%
Conversion, latest week
1.8%
Market size, estimated
£26Ka year
Peak month
December2.5× the quietest month
Top search term
letterbox gifts60K searches a year

02 · Price

A sale here is worth £11.36.

Listings sell for £11.36 on average, from £4.89 to £19.82. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £11.36 that is £0 to £1K a year per listing.

Average price
£11.36under the $15 to $100 sweet spot
Price range
£4.89–£19.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #92 within Bath & Body. It carries 1,156 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
91%
Out of stock, average day
12.0%
Average rank
#92in Bath & Body
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,156per listing
Listings tracked
47

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
28 months

Products

Top Letterbox Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

35 falling

Sellers

60

Top-5 brand share

36%

Top 20: 86%

Top-5 click share

30%

Top 20: 73%

Open market

59%

  • Brand 113%
  • Brand 26%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Letterbox Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.5×

Search terms

Top Letterbox Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • letterbox gifts60K/yr
  • letterbox gifts for her21K/yr
  • letterbox gift13K/yr
  • treats for women12K/yr
  • letter box gifts for women10K/yr
  • letter box gifts7K/yr
  • treat box for women5K/yr

Reviews and returns

What reviews say buyers love and hate about Letterbox Gifts

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Gifting Purpose”
21%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Very small box”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Letterbox Gifts questions

Answered from the same tracked data.