Leg Makeup

Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +286.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £189K a year.

Searches, last 12 months

273K

Growth, 90 days vs prior 90

+286.4%

Conversion, latest week

6.2%

Market size, estimated

£189Ka year

Peak month

May10.7× the quietest month

Top search term

sally hansen airbrush legs83K searches a year

Listings sell for £11.11 on average, from £5.10 to £29.72. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £11.11 that is £6K to £8K a year per listing.

Average price

£11.11under the $15 to $100 sweet spot

Price range

£5.10–£29.72

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

£6K–£8K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #99 within Make-up. It carries 2,830 reviews at 3.83 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

89%

Out of stock, average day

7.1%

Average rank

#99in Make-up

Average rating

3.83 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,830per listing

Listings tracked

28

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

2Amazon's first-year sales bar

Average brand age

31 months