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Leave in Hair Treatment

Fail

The top 5 brands take 100% of clicks, so Leave in Hair Treatment is a Fail.

Flapen Score
42
42 / 100
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Market size
£327K/yr363K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
71%top-5 click share · 4 brands · 91 sellers

Flapen Score

Leave in Hair Treatment against its category

The dotted line is the Beauty average. Past it, Leave in Hair Treatment is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leave in Hair Treatment market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Leave in Hair Treatment 363K times last year and spent an estimated £327K. All 4 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 363K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £327K a year.

Searches, last 12 months
363K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
5.6%
Market size, estimated
£327Ka year
Peak month
November1.3× the quietest month
Top search term
matrix162K searches a year

02 · Price

A sale here is worth £16.10.

Listings sell for £16.10 on average, from £8.07 to £41.22. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £16.10 that is £12K to £16K a year per listing.

Average price
£16.10inside the $15 to $100 sweet spot
Price range
£8.07–£41.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£12K–£16K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Shampoos & Conditioners. It carries 17,054 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
87%
Out of stock, average day
0.0%
Average rank
#84in Shampoos & Conditioners
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
17,054per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Leave in Hair Treatment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

91

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 215%
  • Brand 37%
  • Brand 42%

Demand

Leave in Hair Treatment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Leave in Hair Treatment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matrix162K/yr
  • revlon83K/yr
  • matrix miracle creator 20 spray26K/yr
  • matrix hair products29K/yr
  • matrix heat protection spray9K/yr
  • matrix hair7K/yr
  • revlon hair8K/yr
  • leave in conditioner spray for curly hair6K/yr
  • conditioning spray for hair5K/yr
  • matrix miracle creator5K/yr

Reviews and returns

What reviews say buyers love and hate about Leave in Hair Treatment

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Smell”
8%of negative reviews mention “Smell”
0.8%of orders come back
“*the smell is totally different”
A buyer, on “Smell”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Leave in Hair Treatment questions

Answered from the same tracked data.