leave in hair treatment
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£16.10avg listing price — sweet spot $15–$100
Price range
Great£8.07–£41.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Market size
Good£327K£327K/yr · 363K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Review moat
Bad17,054.2avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, leave in hair treatment is a £327K/yr Amazon United Kingdom market (363K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
leave in hair treatment market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £242K–£322K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #84
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 73%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
91
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Matrix76%
- REVLON PROFESSIONAL15%
- Revlon7%
- Gorgeous Shop2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top leave in hair treatment search terms
- matrix162K/yr
- revlon83K/yr
- matrix miracle creator 20 spray26K/yr
- matrix hair products29K/yr
- matrix heat protection spray9K/yr
- matrix hair7K/yr
- revlon hair8K/yr
- leave in conditioner spray for curly hair6K/yr
- conditioning spray for hair5K/yr
- matrix miracle creator5K/yr
Top leave in hair treatment products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Matrix Miracle Creator 20-in-1 Multi-Benefit Leave-In Treatment Spray Heat Protection up to 230C and Detangler 190ml For All Hair Types and Textures
Matrix£10.064.6★21,676 rev
Matrix Miracle Creator 20-in-1 Multi-Benefit Leave-In Treatment Spray Heat Protection up to 230C and Detangler 100ml For All Hair Types and Textures
Matrix£8.254.4★248 rev
REVLON PROFESSIONAL Uniqone Hair Treatment Moisturizing Leave-in Hair Treatment Repair for Damaged Hair Hair Treatment Classic Fragrance 150 ml
REVLON PROFESSIONAL£8.074.7★104,181 rev
Matrix DUO Food For Soft Hydrating Shampoo with Avocado Oil and Hyaluronic Acid for dry hair 300ml & Food For Soft Detangling Conditioner with Avocado oil and Hyaluronic Acid for dry hair 300ml
Matrix£18.304.7★285 rev
Matrix Food For Soft Multi-Use Hair Oil Serum With Avocado Oil And Hyaluronic Acid Heat Protection Up To 230C For Dry Brittle And Porous Hair 50ml
Matrix£12.324.6★1,056 rev
Newest
by launch dateMatrix Miracle Creator 20-in-1 Multi-Benefit Leave-In Treatment Spray Heat Protection up to 230C and Detangler 100ml For All Hair Types and Textures
Matrix£8.25248 rev
Matrix Instacure Build-A-Bond Mighty Bonds Shampoo 300ml & Instacure Build-A-Bond Mighty Care Conditioner 300ml Duo
Gorgeous Shop£17.5455 rev
REVLON One-StepTM Blow-Dry Multi Air Styler 5-in-1 (Detachable Heads Curler Dryer Volumiser Styler and Shape Enhancer). RVDR5370
Revlon£41.22491 rev
Revlon Salon One-Step Hair Dryer & Volumiser with Sectioning Comb Included (for mid to Long Hair One-Step Technology 2-in-1 Styling Tool Ionic & Ceramic Technology) RVDR5222UKAMZ
Revlon£26.601,170 rev
Matrix DUO Food For Soft Hydrating Shampoo with Avocado Oil and Hyaluronic Acid for dry hair 300ml & Food For Soft Detangling Conditioner with Avocado oil and Hyaluronic Acid for dry hair 300ml
Matrix£18.30285 rev
Trending
90-day click momentumMatrix Instacure Build-A-Bond Mighty Bonds Shampoo 300ml & Instacure Build-A-Bond Mighty Care Conditioner 300ml Duo
Gorgeous Shop£17.544.6★
Matrix Miracle Creator 20-in-1 Multi-Benefit Leave-In Treatment Spray Heat Protection up to 230C and Detangler 100ml For All Hair Types and Textures
Matrix£8.254.4★
Matrix Food For Soft Hydrating Shampoo Intense Moisture and Frizz Control with Avocado Oil and Hyaluronic Acid 300ml For Dry Porous and Brittle Hair
Matrix£9.924.6★
REVLON PROFESSIONAL UNIQONE COCO HAIR TREATMENT Leave-In Hair Treatment Hair Treatment Coconut Fragrance 150 ml
REVLON PROFESSIONAL£8.524.7★
Matrix Food For Soft Detangling Hydrating Conditioner Intense Moisture with Avocado Oil and Hyaluronic Acid 300ml For Dry Porous and Brittle Hair
Matrix£9.154.6★
What buyers say about leave in hair treatment
What buyers praise and complain about, mined from review topics.What buyers love
“Smell is good”
“Excellent product”
“My hair is soft”
“Good value for money”
“they are easy to take on”
“Good dryer”
“Hair remains sleek”
“Amazing all in one hair treatment”
“As advertised”
“Eliminates frizz”
What buyers complain about
“*the smell is totally different”
“It's quite bulky and heavy”
“Its good, not the best in the market though”
“Its expensive,”
“Less is more though as too much product can leave my hair looking lank and greasy”
“The dryer broke within 5 months”
“Left my extensions Marty and feeling dry”
“Disappointing and I dont know why, as it wasnt like it was clogged with hair that couldve over heated”
“Lotion too thick to use through spray need to change design”
“Firstly i was surprised by the size of the brush head, quite big”
Top return reasons
Common questions
- Is leave in hair treatment profitable to sell on Amazon United Kingdom?
- The niche generates £327K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the leave in hair treatment niche?
- 4 brands and 91 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in leave in hair treatment?
- Top complaints mined from reviews: Smell, Weight Heavy, Quality-Overall. The return rate is 0.8%.
- When does demand for leave in hair treatment peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the leave in hair treatment niche?
- Listings span £8.07–£41.22; the average listing price is £16.10 (sweet spot $15–$100). The average incumbent carries 17,054 reviews — the moat a new listing must climb.