Leave in Hair Treatment
FailThe top 5 brands take 100% of clicks, so Leave in Hair Treatment is a Fail.
- Flapen Score
- 42 / 100Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 4742
- Market size
- £327K/yr363K searches / yr
- 90-day growth
- -3.3%search demand this quarter
- Competition
- 71%top-5 click share · 4 brands · 91 sellers
Flapen Score
Leave in Hair Treatment against its category
The dotted line is the Beauty average. Past it, Leave in Hair Treatment is stronger. Inside it, weaker.
Market
The Leave in Hair Treatment market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Leave in Hair Treatment 363K times last year and spent an estimated £327K. All 4 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 363K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £327K a year.
- Searches, last 12 months
- 363K
- Growth, 90 days vs prior 90
- -3.3%
- Conversion, latest week
- 5.6%
- Market size, estimated
- £327Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- matrix162K searches a year
02 · Price
A sale here is worth £16.10.
Listings sell for £16.10 on average, from £8.07 to £41.22. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £16.10 that is £12K to £16K a year per listing.
- Average price
- £16.10inside the $15 to $100 sweet spot
- Price range
- £8.07–£41.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £12K–£16K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Shampoos & Conditioners. It carries 17,054 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 87%
- Out of stock, average day
- 0.0%
- Average rank
- #84in Shampoos & Conditioners
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 17,054per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Leave in Hair Treatment products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Matrix Miracle Creator 20-in-1 Multi-Benefit Leave-In Treatment Spray Heat Protection up to 230C and Detangler 190ml For All Hair Types and Textures
- Price
- £10.06
- Rating
- 4.6/5
- Reviews
- 21,676
- Age
- 10y ago

Matrix Miracle Creator 20-in-1 Multi-Benefit Leave-In Treatment Spray Heat Protection up to 230C and Detangler 100ml For All Hair Types and Textures
- Price
- £8.25
- Rating
- 4.4/5
- Reviews
- 248
- Age
- 11mo ago

REVLON PROFESSIONAL Uniqone Hair Treatment Moisturizing Leave-in Hair Treatment Repair for Damaged Hair Hair Treatment Classic Fragrance 150 ml
- Price
- £8.07
- Rating
- 4.7/5
- Reviews
- 104,181
- Age
- 14y ago

Matrix DUO Food For Soft Hydrating Shampoo with Avocado Oil and Hyaluronic Acid for dry hair 300ml & Food For Soft Detangling Conditioner with Avocado oil and Hyaluronic Acid for dry hair 300ml
- Price
- £18.30
- Rating
- 4.7/5
- Reviews
- 285
- Age
- 2y ago

Matrix Food For Soft Multi-Use Hair Oil Serum With Avocado Oil And Hyaluronic Acid Heat Protection Up To 230C For Dry Brittle And Porous Hair 50ml
- Price
- £12.32
- Rating
- 4.6/5
- Reviews
- 1,056
- Age
- 3y ago
Trending
estimated 90-day click momentum
Matrix Instacure Build-A-Bond Mighty Bonds Shampoo 300ml & Instacure Build-A-Bond Mighty Care Conditioner 300ml Duo
- Price
- £17.54
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 1y ago

Matrix Miracle Creator 20-in-1 Multi-Benefit Leave-In Treatment Spray Heat Protection up to 230C and Detangler 100ml For All Hair Types and Textures
- Price
- £8.25
- Rating
- 4.4/5
- Reviews
- 248
- Age
- 11mo ago

Matrix Food For Soft Hydrating Shampoo Intense Moisture and Frizz Control with Avocado Oil and Hyaluronic Acid 300ml For Dry Porous and Brittle Hair
- Price
- £9.92
- Rating
- 4.6/5
- Reviews
- 1,488
- Age
- 3y ago

REVLON PROFESSIONAL UNIQONE COCO HAIR TREATMENT Leave-In Hair Treatment Hair Treatment Coconut Fragrance 150 ml
- Price
- £8.52
- Rating
- 4.7/5
- Reviews
- 104,181
- Age
- 14y ago

Matrix Food For Soft Detangling Hydrating Conditioner Intense Moisture with Avocado Oil and Hyaluronic Acid 300ml For Dry Porous and Brittle Hair
- Price
- £9.15
- Rating
- 4.6/5
- Reviews
- 1,420
- Age
- 3y ago
Newest
by launch date
Matrix Miracle Creator 20-in-1 Multi-Benefit Leave-In Treatment Spray Heat Protection up to 230C and Detangler 100ml For All Hair Types and Textures
- Price
- £8.25
- Rating
- 4.4/5
- Reviews
- 248
- Age
- 11mo ago

Matrix Instacure Build-A-Bond Mighty Bonds Shampoo 300ml & Instacure Build-A-Bond Mighty Care Conditioner 300ml Duo
- Price
- £17.54
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 1y ago

REVLON One-StepTM Blow-Dry Multi Air Styler 5-in-1 (Detachable Heads Curler Dryer Volumiser Styler and Shape Enhancer). RVDR5370
- Price
- £41.22
- Rating
- 4.4/5
- Reviews
- 491
- Age
- 2y ago

Revlon Salon One-Step Hair Dryer & Volumiser with Sectioning Comb Included (for mid to Long Hair One-Step Technology 2-in-1 Styling Tool Ionic & Ceramic Technology) RVDR5222UKAMZ
- Price
- £26.60
- Rating
- 4.3/5
- Reviews
- 1,170
- Age
- 2y ago

Matrix DUO Food For Soft Hydrating Shampoo with Avocado Oil and Hyaluronic Acid for dry hair 300ml & Food For Soft Detangling Conditioner with Avocado oil and Hyaluronic Acid for dry hair 300ml
- Price
- £18.30
- Rating
- 4.7/5
- Reviews
- 285
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
91
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
0%
- Matrix76%
- REVLON PROFESSIONAL15%
- Revlon7%
- Gorgeous Shop2%
Demand
Leave in Hair Treatment search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Leave in Hair Treatment search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- matrix162K/yr
- revlon83K/yr
- matrix miracle creator 20 spray26K/yr
- matrix hair products29K/yr
- matrix heat protection spray9K/yr
- matrix hair7K/yr
- revlon hair8K/yr
- leave in conditioner spray for curly hair6K/yr
- conditioning spray for hair5K/yr
- matrix miracle creator5K/yr
Reviews and returns
What reviews say buyers love and hate about Leave in Hair Treatment
We read the reviews and the return reasons for every product selling here.
“*the smell is totally different”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Leave in Hair Treatment questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









