League of Legends

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months

232K

Growth, 90 days vs prior 90

-32.4%

Conversion, latest week

1.2%

Market size, estimated

£30Ka year

Peak month

December13.6× the quietest month

Top search term

arcane179K searches a year

Listings sell for £10.35 on average, from £4.45 to £27.41. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.35 that is £0 to £1K a year per listing.

Average price

£10.35under the $15 to $100 sweet spot

Price range

£4.45–£27.41

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

54% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #1,920 within Hair Colour. It carries 289 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

54%

Prime listings

73%

Out of stock, average day

9.6%

Average rank

#1,920in Hair Colour

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

289per listing

Listings tracked

26

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

25 months