League of Legends
a small market ($30K/yr) — League of Legends doesn't clear our bar today.
Flapen Score
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Is League of Legends profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, League of Legends is a £30K/yr Amazon United Kingdom market (232K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.
League of Legends: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -32.4% over the last 90 days and 1.2% of searches end in a purchase.
£30K
revenue / yr
Who owns the niche?
The top 5 brands hold 70% of demand, so 30% of the market is open.
30%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 26 products
Top League of Legends products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Arcane Vi Black Mug 315ml / 11oz Official Netflix Licensed League of Legends Character Mug 315ml / 11oz Collectible Drinkware
- Price
- £9.24
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago
Funko POP! TV: Arcane - League of Legends - Jinx - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £13.74
- Rating
- 4.8/5
- Reviews
- 1,548
- Age
- 1y ago
Funko POP! Television: Arcane League of Legends - Vi - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £13.16
- Rating
- 4.7/5
- Reviews
- 1,052
- Age
- 1y ago
Arcane League Of Legends Cast Signed Autograph A4 Poster Photo Print TV Show Season Series Framed Memorabilia Gift (A4 Poster only)
- Price
- £6.74
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 4y ago
2025 Arcane Hoodie Unisex Loose Blanket Hoodie for Men and Women Oversized Long Sleeve Sweatshirt All Body Types with Cloak Design (Black)
- Price
- £27.41
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Trending
90-day click momentum2025 Arcane Hoodie Unisex Loose Blanket Hoodie for Men and Women Oversized Long Sleeve Sweatshirt All Body Types with Cloak Design (Black)
- Price
- £27.41
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Arcane Vi Black Mug 315ml / 11oz Official Netflix Licensed League of Legends Character Mug 315ml / 11oz Collectible Drinkware
- Price
- £9.24
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago
Arcane League Of Legends Cast Signed Autograph A4 Poster Photo Print TV Show Season Series Framed Memorabilia Gift (Arcane A4 Poster Only)
- Price
- £5.82
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 1y ago
Pyramid International Arcane (Duo) Black Large Unisex T-Shirt League of Legends Apparel Jinx and Vi T-Shirt Official Arcane Merchandise
- Price
- £16.42
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 1y ago
Huipalon Jinx Tote Bag Double-Sided Printed Fantasy Arcane Canvas Tote Bag Reusable League of Legend Canvas Bags for Office School Campus Shopping Arcane Gifts Gaming Gifts for Gamer Fans
- Price
- £6.53
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
Newest
by launch dateArcane Vi Black Mug 315ml / 11oz Official Netflix Licensed League of Legends Character Mug 315ml / 11oz Collectible Drinkware
- Price
- £9.24
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago
Huipalon Jinx Tote Bag Double-Sided Printed Fantasy Arcane Canvas Tote Bag Reusable League of Legend Canvas Bags for Office School Campus Shopping Arcane Gifts Gaming Gifts for Gamer Fans
- Price
- £6.53
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
Huipalon Jinx Tote Bag Double-sided Patterns Black Canvas Tote Bag Arcane Jinx Graffiti Canvas Bag
- Price
- £7.62
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 9mo ago
Arcane League Of Legends Cast Signed Autograph A4 Poster Photo Print TV Show Season Series Framed Memorabilia Gift (Arcane A4 Poster Only)
- Price
- £5.82
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 1y ago
XUANHEY Necklace Arcane Cosplay Necklace Vi/Caitlyn Pendant Comic Con Fans Collection Halloween Costume Accessories Pendant Party Necklaces Gift for Men and Women
- Price
- £6.94
- Rating
- 3.4/5
- Reviews
- 10
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
105
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
46%
Top 20: 95%
Open market
23%
- Funko33%
- Arcane14%
- ARCTIC FOX9%
- Mounted Gifts8%
- Huipalon7%
- Generic7%
League of Legends demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 13.6×
Top League of Legends search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- arcane179K/yr
- arcane merch42K/yr
- arcane league of legends7K/yr
- vi arcane4K/yr
What reviews say buyers love and hate about League of Legends
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Very detailed and good quality”
“Well received gift”
“As advertised”
“Great item to collect”
“Solid key chain and unique”
What buyers complain about
81% of reviews“Quite pricey”
“Looks very cheap and tacky”
“Colour doesn't last”
“Not happy it doesn't look as good as the advertised picture definitely not as detailed or defined”
“Quite expensive and the colour fades after only a few weeks”
League of Legends return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
17%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common League of Legends questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
