Is league of legends profitable to sell on Amazon United Kingdom?

The niche generates £30K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -32.4%. Flapen's verdict: Skip it (44/100).

How competitive is the league of legends niche?

14 brands and 105 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in league of legends?

Top complaints mined from reviews: Value For Money, Quality-Overall, Color. The return rate is 0.8%.

When does demand for league of legends peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 13.6× the quietest.

What does it cost to enter the league of legends niche?

Listings span £4.45–£27.41; the average listing price is £10.35 (sweet spot $15–$100). The average incumbent carries 289 reviews — the moat a new listing must climb.

league of legends

Skip it

A small market ($30K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Great289.38

avg incumbent reviews — the moat a new listing must climb

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Price range

Good£4.45–£27.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.35

avg listing price — sweet spot $15–$100

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-32.4%

90-day search growth — must beat 0% to launch

Market size

Bad£30K

£30K/yr · 232K searches

According to Flapen's Amazon United Kingdom niche tracking, league of legends is a £30K/yr Amazon United Kingdom market (232K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

league of legends market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £31K–£41K; units × avg price
Conversion rate: 1.2%
Avg BSR: #1,920
Page quality: 0%
Prime: 73%
Sponsored: 54%
Out of stock: 9.6%
Avg brand age: 25 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

105

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

46%

Top 20: 95%

Open market

23%

Funko33%
Arcane14%
ARCTIC FOX9%
Mounted Gifts8%
Huipalon7%
Generic7%

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — -32.4% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 13.6×

Open Trend

Top league of legends search terms

arcane179K/yr -32.6%0.6% conv.
arcane merch42K/yr -34.8%1.1% conv.
arcane league of legends7K/yr -11.7%1.1% conv.
vi arcane4K/yr -38.4%0.8% conv.

All search terms

Top league of legends products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Arcane Vi Black Mug 315ml / 11oz Official Netflix Licensed League of Legends Character Mug 315ml / 11oz Collectible Drinkware

Arcane£9.245.0★2 rev

Funko POP! TV: Arcane - League of Legends - Jinx - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display

Funko£13.744.8★1,548 rev

Funko POP! Television: Arcane League of Legends - Vi - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display

Funko£13.164.7★1,052 rev

Arcane League Of Legends Cast Signed Autograph A4 Poster Photo Print TV Show Season Series Framed Memorabilia Gift (A4 Poster only)

Mounted Gifts£6.744.6★90 rev

2025 Arcane Hoodie Unisex Loose Blanket Hoodie for Men and Women Oversized Long Sleeve Sweatshirt All Body Types with Cloak Design (Black)

Generic£27.410.0★0 rev

Newest

by launch date

Arcane Vi Black Mug 315ml / 11oz Official Netflix Licensed League of Legends Character Mug 315ml / 11oz Collectible Drinkware

Arcane£9.242 rev

5mo ago

Huipalon Jinx Tote Bag Double-Sided Printed Fantasy Arcane Canvas Tote Bag Reusable League of Legend Canvas Bags for Office School Campus Shopping Arcane Gifts Gaming Gifts for Gamer Fans

Huipalon£6.530 rev

7mo ago

Huipalon Jinx Tote Bag Double-sided Patterns Black Canvas Tote Bag Arcane Jinx Graffiti Canvas Bag

Huipalon£7.624 rev

9mo ago

Arcane League Of Legends Cast Signed Autograph A4 Poster Photo Print TV Show Season Series Framed Memorabilia Gift (Arcane A4 Poster Only)

Mounted Gifts£5.8290 rev

1y ago

XUANHEY Necklace Arcane Cosplay Necklace Vi/Caitlyn Pendant Comic Con Fans Collection Halloween Costume Accessories Pendant Party Necklaces Gift for Men and Women

XUANHEY£6.9410 rev

1y ago

What buyers say about league of legends

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Very detailed and good quality”

Gifting Purpose19%

“Well received gift”

Advertised Vs Actual Product19%

“As advertised”

Collectibles8%

“Great item to collect”

Chain/Key Quality4%

“Solid key chain and unique”

Suitability Colored Hair4%

“pepper grey hair surprisingly well”

Color4%

“Love this colour”

Smell3%

“It did however smell absolutely incredible, like blueberry”

What buyers complain about

Value For Money20%

“Quite pricey”

Quality-Overall17%

“Looks very cheap and tacky”

Color15%

“Colour doesn't last”

Advertised Vs Actual Product6%

“Not happy it doesn't look as good as the advertised picture definitely not as detailed or defined”

Color Fading/Discoloration6%

“Quite expensive and the colour fades after only a few weeks”

Scratch Resistance4%

“Box came very scratched”

Adhesion/Stickiness4%

“Photos dont do the sticky look justice”

Suitability Colored Hair4%

“Unfortunately it wasnt compatible either my hair”

Durability4%

“Did not last”

Size-Overall4%

“Small”

Top return reasons

Gifting Purpose22%

Color17%

Product Condition13%

Defective Material/Parts11%

Adhesion/Stickiness9%

Value For Money9%

Scratch Resistance9%

Quality-Overall4%

Wrinkles4%

Design-Overall2%

Common questions

Is league of legends profitable to sell on Amazon United Kingdom?: The niche generates £30K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -32.4%. Flapen's verdict: Skip it (44/100).
How competitive is the league of legends niche?: 14 brands and 105 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in league of legends?: Top complaints mined from reviews: Value For Money, Quality-Overall, Color. The return rate is 0.8%.
When does demand for league of legends peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 13.6× the quietest.
What does it cost to enter the league of legends niche?: Listings span £4.45–£27.41; the average listing price is £10.35 (sweet spot $15–$100). The average incumbent carries 289 reviews — the moat a new listing must climb.