Lazy Tan
FailThe top 5 brands take 98% of clicks, so Lazy Tan is a Fail.
- Flapen Score
- 48 / 100Top 44% of 2,481 Beauty niches · +1 vs the category median of 4748
- Market size
- £82K/yr53K searches / yr
- 90-day growth
- +31.1%search demand this quarter
- Competition
- 92%top-5 click share · 6 brands · 62 sellers
Flapen Score
Lazy Tan against its category
The dotted line is the Beauty average. Past it, Lazy Tan is stronger. Inside it, weaker.
Market
The Lazy Tan market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lazy Tan 53K times last year and spent an estimated £82K. The top 5 brands take 98% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 15.8% of those searches ended in a purchase.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved +31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- +31.1%
- Conversion, latest week
- 15.8%
- Market size, estimated
- £82Ka year
- Top search term
- lazy tan21K searches a year
02 · Price
A sale here is worth £9.75.
Listings sell for £9.75 on average, from £4.96 to £22.13. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 1,500 to 2,000 of them. At £9.75 that is £15K to £20K a year per listing.
- Average price
- £9.75under the $15 to $100 sweet spot
- Price range
- £4.96–£22.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £15K–£20K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #140 within Face. It carries 1,802 reviews at 3.90 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 89%
- Out of stock, average day
- 0.0%
- Average rank
- #140in Face
- Average rating
- 3.90 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,802per listing
- Listings tracked
- 9
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Lazy Tan products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
62
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Brand 161%
- Brand 228%
- Brand 34%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (0%)
Demand
Lazy Tan search demand
Weekly searches over the year. Pick a range.
Search terms
Top Lazy Tan search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lazy tan21K/yr
- skin so soft enhance and glow8K/yr
- lazy tan self tanning mist15K/yr
- avon skin so soft enhance and glow6K/yr
- lazy tan self tanning mist spray3K/yr
Reviews and returns
What reviews say buyers love and hate about Lazy Tan
We read the reviews and the return reasons for every product selling here.
“I'm disappointed not a great colour”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lazy Tan questions
Answered from the same tracked data.









