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Lavender Spray

Lavender Spray shows low returns (0.1%), but prices mostly outside the sweet spot ($2.54–$14.70) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 22% of 2,481 Beauty niches · +6 vs the category median of 47

Market size 24Growth 43Conversion 80Competition 72Returns 99Price range 0Avg price 23Brand share 54Review moat 36Quality gap 58
This niche Category average · 2,481 niches

Is Lavender Spray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lavender Spray is a £96K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 53/100.

Lavender Spray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +14.4% over the last 90 days and 8.2% of searches end in a purchase.

£96K

revenue / yr

Units sold / yr15K
Search volume / yr+14.4%138K
Conversion rate8.2%
Avg price£8.43

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers20 · 121
Top-5 product click share42%
Open market27%
Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 43 products

Sponsored placement79%
New entrants (1y)3· 0 succeeded
Avg rating4.4★
Avg reviews2,868

Top Lavender Spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£8K£12K£15K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

121

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

42%

Top 20: 78%

Open market

22%

  • Yardley26%
  • Feather & Down18%
  • Avon13%
  • Absolute Aromas11%
  • Aromafume5%
  • HomeGenie5%

Lavender Spray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume138KCVR8.2%Products43Brands20Top 5 Brands73%OOS Rate0.7%Rating4.4★Reviews2,868Avg BSR#133
35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.0×

Top Lavender Spray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lavender spray56K/yr
  • yardley body spray19K/yr
  • lavender room spray13K/yr
  • lavender perfume11K/yr
  • yardley lavender9K/yr
  • lavender oil spray7K/yr
  • lavender perfume for women6K/yr
  • lavender body spray6K/yr
  • yardley body spray for women3K/yr
  • yardley english lavender3K/yr

What reviews say buyers love and hate about Lavender Spray

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Smell58%

Lasting fragrance

Value For Money8%

Good Value

Quality-Overall8%

Excellent Product

Sleep Quality3%

Helps with my sleep

Gifting Purpose3%

Gift

What buyers complain about

77% of reviews
Smell39%

Awful scent

Functionality-Overall10%

Didn't work for me

Value For Money9%

Not great value

Quality-Overall5%

Cheap rubbish

Durability4%

Broken after couple of days

Lavender Spray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

8%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
45%
2Leak-Proof
18%
3Functionality-Overall
9%
4Size-Overall
4%
5Strength
3%

Common Lavender Spray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lavender Spray 53/100 on Amazon United Kingdom — Worth a look. The niche generates £96K/yr across 43 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +14.4% over the last 90 days.
Search demand for Lavender Spray on Amazon United Kingdom peaks in Sep–Oct–Nov–Dec, where the busiest month runs 10.0× the quietest.