lavender spray
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.54–$14.70) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+14.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,868.4avg incumbent reviews — the moat a new listing must climb
Market size
Bad£96K£96K/yr · 138K searches
Avg price
Bad£8.43avg listing price — sweet spot $15–$100
Price range
Bad£2.54–£14.70cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, lavender spray is a £96K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
lavender spray market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £105K–£126K
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #133
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 79%
- Out of stock
- 0.7%
- Avg brand age
- 63 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
121
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
42%
Top 20: 78%
Open market
22%
- Yardley26%
- Feather & Down18%
- Avon13%
- Absolute Aromas11%
- Aromafume5%
- HomeGenie5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.4% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.0×
Top lavender spray search terms
- lavender spray56K/yr
- yardley body spray19K/yr
- lavender room spray13K/yr
- lavender perfume11K/yr
- yardley lavender9K/yr
- lavender oil spray7K/yr
- lavender perfume for women6K/yr
- lavender body spray6K/yr
- yardley body spray for women3K/yr
- yardley english lavender3K/yr
Top lavender spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Feather & Down Lavender Pillow Spray 100 ml Sleep Spray with Calming Chamomile Essential Oils for Relaxation
Feather & Down£4.614.4★15,867 rev
Avon Planet Spa Sleep Pillow Mist 100ml Relaxing Aroma Infused With French Lavender To Help With a Good Nights Sleep Cruelty Free
Avon£3.654.4★1,984 rev
Absolute Aromas | Natural Lavender Room Spray with Pure Lavender Essential Oil - A Light Crisp and Calming Aroma - 100% Pure Natural Vegan Undiluted and Cruelty-Free 100ml
Absolute Aromas£8.074.4★1,041 rev
Yardley London English Lavender EDT/ Eau de Toilette Perfume 50 Milliliters
Yardley£8.164.5★528 rev
HomeGenie - Fabric Freshener Spray - Lavender Scent 500ml - Fabric Spray for Bedding Laundry & Upholstery - Long-Lasting Non-Aerosol Freshener in a Recyclable Bottle
HomeGenie£4.704.1★9 rev
Newest
by launch date
Yardley London Body Spray Collection 4 x 50ml Contemporary Deodorising Body Sprays Mini Mist Gift Set Includes Gardenia & Cassis Orchid & Vanilla Handy Bag Size Body Spray Set for Women
Yardley£6.8320 rev
HomeGenie - Fabric Freshener Spray - Lavender Scent 500ml - Fabric Spray for Bedding Laundry & Upholstery - Long-Lasting Non-Aerosol Freshener in a Recyclable Bottle
HomeGenie£4.709 rev
Yardley London English Rose Body Spray for Women Floral Body Mist Notes of Magnolia Violet & Classic Fresh Rose Scent Vegan & Cruelty Free Made in UK 95% Natural 6 x 75ml
Yardley£9.3016 rev
Yardley London Body Fragrance Spray 75ml Pick Any 2 Long-Lasting Body Spray for Women 95% Naturally Derived Ingredients English Rose Lavender Violet Peach Lily Bluebell Magnolia Scents
Yardley£7.9885 rev
BIONOBLE Organic Lavender Water for Skin - Soothes Purifies and Balances - 100% of Natural Origin and Vegan Lavender Hydrosol for Acne-Prone Skin Body and Hair - Glass Bottle with Spray - 100ml
BIONOBLE£8.174,290 rev
Trending
90-day click momentum
Revura Lavender Essential Oil 10ml Pure Lavender Oil for Sleep Skin Hair Aromatherapy Diffuser Bath & Massage
Revura£5.074.5★
HomeGenie - Fabric Freshener Spray - Lavender Scent 500ml - Fabric Spray for Bedding Laundry & Upholstery - Long-Lasting Non-Aerosol Freshener in a Recyclable Bottle
HomeGenie£4.704.1★
Yardley London English Rose Body Spray for Women Floral Body Mist Notes of Magnolia Violet & Classic Fresh Rose Scent Vegan & Cruelty Free Made in UK 95% Natural 6 x 75ml
Yardley£9.304.8★
BIONOBLE Organic Lavender Water for Skin - Soothes Purifies and Balances - 100% of Natural Origin and Vegan Lavender Hydrosol for Acne-Prone Skin Body and Hair - Glass Bottle with Spray - 100ml
BIONOBLE£8.174.5★
Feather & Down Pillow Spray Duo Sleep Gift Set with Lavender Mist and Breathe Well Blend Cruelty Free and Vegan Relaxation Gift Set
Feather & Down£4.874.6★
What buyers say about lavender spray
What buyers praise and complain about, mined from review topics.What buyers love
“Lasting fragrance”
“Good Value”
“Excellent Product”
“Helps with my sleep”
“Gift”
“As advertised”
“Easy to use”
“Great size”
“Lasts a good while”
“Works great”
What buyers complain about
“Awful scent”
“Didn't work for me”
“Not great value”
“Cheap rubbish”
“Broken after couple of days”
“it's just a shame it arrived leaking”
“Very small”
“I was sent a used”
“But no ingredients listed”
“This is not a natural blend of oils”
Top return reasons
Common questions
- Is lavender spray profitable to sell on Amazon United Kingdom?
- The niche generates £96K/yr across 43 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +14.4%. Flapen's verdict: Worth a look (53/100).
- How competitive is the lavender spray niche?
- 20 brands and 121 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in lavender spray?
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.1%.
- When does demand for lavender spray peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 10.0× the quietest.
- What does it cost to enter the lavender spray niche?
- Listings span £2.54–£14.70; the average listing price is £8.43 (sweet spot $15–$100). The average incumbent carries 2,868 reviews — the moat a new listing must climb.