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Lavender Spray

Maybe

An estimated 0.1% of orders come back. But prices span $2.54–$14.70, mostly outside the sweet spot, so Lavender Spray is a Maybe.

Flapen Score
53
53 / 100
Top 22% of 2,481 Beauty niches · +6 vs the category median of 47
Market size
£96K/yr138K searches / yr
90-day growth
+14.4%search demand this quarter
Competition
42%top-5 click share · 20 brands · 121 sellers

Flapen Score

Lavender Spray against its category

The dotted line is the Beauty average. Past it, Lavender Spray is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lavender Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lavender Spray 138K times last year and spent an estimated £96K. The top 5 brands take 73% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
+14.4%
Conversion, latest week
8.2%
Market size, estimated
£96Ka year
Peak month
December10.0× the quietest month
Top search term
lavender spray56K searches a year

02 · Price

A sale here is worth £8.43.

Listings sell for £8.43 on average, from £2.54 to £14.70. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £8.43 that is £2K to £4K a year per listing.

Average price
£8.43under the $15 to $100 sweet spot
Price range
£2.54–£14.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #133 within Fragrances. It carries 2,868 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
91%
Out of stock, average day
0.7%
Average rank
#133in Fragrances
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,868per listing
Listings tracked
43

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Lavender Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

121

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

42%

Top 20: 78%

Open market

22%

  • Brand 126%
  • Brand 218%
  • Brand 313%
  • Brand 411%
  • Brand 55%
  • Brand 65%

Demand

Lavender Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.0×

Search terms

Top Lavender Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lavender spray56K/yr
  • yardley body spray19K/yr
  • lavender room spray13K/yr
  • lavender perfume11K/yr
  • yardley lavender9K/yr
  • lavender oil spray7K/yr
  • lavender perfume for women6K/yr
  • lavender body spray6K/yr
  • yardley body spray for women3K/yr
  • yardley english lavender3K/yr

Reviews and returns

What reviews say buyers love and hate about Lavender Spray

We read the reviews and the return reasons for every product selling here.

58%of positive reviews mention “Smell”
39%of negative reviews mention “Smell”
0.1%of orders come back
“Awful scent”
A buyer, on “Smell”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lavender Spray questions

Answered from the same tracked data.