Lavender Spray
MaybeAn estimated 0.1% of orders come back. But prices span $2.54–$14.70, mostly outside the sweet spot, so Lavender Spray is a Maybe.
- Flapen Score
- 53 / 100Top 22% of 2,481 Beauty niches · +6 vs the category median of 4753
- Market size
- £96K/yr138K searches / yr
- 90-day growth
- +14.4%search demand this quarter
- Competition
- 42%top-5 click share · 20 brands · 121 sellers
Flapen Score
Lavender Spray against its category
The dotted line is the Beauty average. Past it, Lavender Spray is stronger. Inside it, weaker.
Market
The Lavender Spray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lavender Spray 138K times last year and spent an estimated £96K. The top 5 brands take 73% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.
- Searches, last 12 months
- 138K
- Growth, 90 days vs prior 90
- +14.4%
- Conversion, latest week
- 8.2%
- Market size, estimated
- £96Ka year
- Peak month
- December10.0× the quietest month
- Top search term
- lavender spray56K searches a year
02 · Price
A sale here is worth £8.43.
Listings sell for £8.43 on average, from £2.54 to £14.70. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £8.43 that is £2K to £4K a year per listing.
- Average price
- £8.43under the $15 to $100 sweet spot
- Price range
- £2.54–£14.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #133 within Fragrances. It carries 2,868 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 91%
- Out of stock, average day
- 0.7%
- Average rank
- #133in Fragrances
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,868per listing
- Listings tracked
- 43
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Lavender Spray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
121
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
42%
Top 20: 78%
Open market
22%
- Brand 126%
- Brand 218%
- Brand 313%
- Brand 411%
- Brand 55%
- Brand 65%
Demand
Lavender Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.0×
Search terms
Top Lavender Spray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lavender spray56K/yr
- yardley body spray19K/yr
- lavender room spray13K/yr
- lavender perfume11K/yr
- yardley lavender9K/yr
- lavender oil spray7K/yr
- lavender perfume for women6K/yr
- lavender body spray6K/yr
- yardley body spray for women3K/yr
- yardley english lavender3K/yr
Reviews and returns
What reviews say buyers love and hate about Lavender Spray
We read the reviews and the return reasons for every product selling here.
“Awful scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lavender Spray questions
Answered from the same tracked data.









