Is Lavender Soap profitable to sell on Amazon United Kingdom?

Flapen scores Lavender Soap 46 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £123K a year across 19 tracked products. Search demand grew +37.3% in the last 90 days.

How competitive is the Lavender Soap niche on Amazon United Kingdom?

4 brands and 21 sellers compete in Lavender Soap on Amazon United Kingdom. The top 5 Lavender Soap products take 65% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Lavender Soap?

Lavender Soap buyers on Amazon United Kingdom complain most about Smell, Size-Overall, and Value For Money. An estimated 0.1% of orders come back.

What does it cost to enter the Lavender Soap niche?

Lavender Soap sells for £6.00 on average on Amazon United Kingdom, outside the $15 to $100 sweet spot. Listings run £1.69 to £29.83. The average product has 4,724 reviews, the count a new listing must catch up to.

Lavender Soap

Fail

The top 5 brands take 100% of clicks, so Lavender Soap is a Fail.

Flapen Score: 46
46 / 100Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Market size: £123K/yr121K searches / yr
90-day growth: +37.3%search demand this quarter
Competition: 65%top-5 click share · 4 brands · 21 sellers

Flapen Score

Lavender Soap against its category

The dotted line is the Beauty average. Past it, Lavender Soap is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Lavender Soap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lavender Soap 121K times last year and spent an estimated £123K. All 4 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 17.0% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.0% of those searches ended in a purchase. Searches in the last 90 days moved +37.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £123K a year.

Searches, last 12 months: 121K
Growth, 90 days vs prior 90: +37.3%
Conversion, latest week: 17.0%
Market size, estimated: £123Ka year
Top search term: faith in nature soap71K searches a year

02 · Price

A sale here is worth £6.00.

Listings sell for £6.00 on average, from £1.69 to £29.83. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £6.00 that is £3K to £5K a year per listing.

Average price: £6.00under the $15 to $100 sweet spot
Price range: £1.69–£29.83
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 15K–20K
Units per listing a year: 500–750
Revenue per listing a year: £3K–£5K
Returns: 0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Bath & Body. It carries 4,724 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #37in Bath & Body
Average rating: 4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews: 4,724per listing
Listings tracked: 19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 51 months

Products

Top Lavender Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Brand 193%
Brand 25%
Brand 31%
Brand 41%

Demand

Lavender Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 1.7× · 8 of 12 months tracked

Search terms

Top Lavender Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

faith in nature soap71K/yr +67.2%13.3% conv.
faith in nature soap bar14K/yr +38.4%12.2% conv.
handmade soap24K/yr -19.4%1.2% conv.
natural soaps for women5K/yr -26.1%3.6% conv.
natural body soap3K/yr -3.8%2.7% conv.
hand made soap4K/yr -6.6%1.0% conv.

Reviews and returns

What reviews say buyers love and hate about Lavender Soap

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Smell”

34%of negative reviews mention “Smell”

0.1%of orders come back

“Dont like smell”

A buyer, on “Smell”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Lavender Soap questions

Answered from the same tracked data.

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