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Lavender Soap

brand-locked demand (top 5 brands take 100% of clicks) — Lavender Soap doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47

Market size 28Growth 61Conversion 98Competition 33Returns 100Price range 53Avg price 17Brand share 0Review moat 25Quality gap 33
This niche Category average · 2,481 niches

Is Lavender Soap profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lavender Soap is a £123K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.

Lavender Soap: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +37.3% over the last 90 days and 17.0% of searches end in a purchase.

£123K

revenue / yr

Units sold / yr20K
Search volume / yr+37.3%121K
Conversion rate17.0%
Avg price£6.00

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 21
Top-5 product click share65%
Open market0%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews4,724

Top Lavender Soap products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

£0£12K£25K£37K£49K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • FAITH IN NATURE93%
  • Little Soap Company5%
  • BEE Zero Waste1%
  • B S C1%

Lavender Soap demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume121KCVR17.0%Products19Brands4Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews4,724Avg BSR#37
5K3KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26

Top Lavender Soap search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • faith in nature soap71K/yr
  • faith in nature soap bar14K/yr
  • handmade soap24K/yr
  • natural soaps for women5K/yr
  • natural body soap3K/yr
  • hand made soap4K/yr

What reviews say buyers love and hate about Lavender Soap

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Smell40%

a good gentle fragrance

Quality-Overall11%

EXCELLENT PRODUCT

Value For Money9%

Good price

Lather5%

Great lather

Soft Feel4%

gentle on skin

What buyers complain about

68% of reviews
Smell34%

Dont like smell

Size-Overall10%

Very very small

Value For Money5%

I little bit expensive than I usually buy

Allergies5%

Suffer with dry itchy skin

Moist/Dry4%

Makes skin feel a little dry

Lavender Soap return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
68%
2Ingredients-Overall
9%
3Weight Heavy
5%
4Advertised Vs Actual Product
5%
5Smell
5%

Common Lavender Soap questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lavender Soap 46/100 on Amazon United Kingdom — Skip it. The niche generates £123K/yr across 19 tracked products. Search demand moved +37.3% over the last 90 days.
Lavender Soap buyers on Amazon United Kingdom complain most about Smell, Size-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.