lavender soap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.0%search→purchase rate — share of searches ending in a sale
Growth
Good+37.3%90-day search growth — must beat 0% to launch
Price range
Good£1.69–£29.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£123K£123K/yr · 121K searches
Review moat
Bad4,723.84avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.00avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, lavender soap is a £123K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
lavender soap market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £90K–£120K
- units × avg price
- Conversion rate
- 17.0%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- FAITH IN NATURE93%
- Little Soap Company5%
- BEE Zero Waste1%
- B S C1%
Demand
Weekly Amazon search volume, last 32 weeks — +37.3% search growth over the last 90 days.Top lavender soap search terms
- faith in nature soap71K/yr
- faith in nature soap bar14K/yr
- handmade soap24K/yr
- natural soaps for women5K/yr
- natural body soap3K/yr
- hand made soap4K/yr
Top lavender soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Faith In Nature Natural Handmade Soap Gift Set Vegan and Cruelty Free No SLS or Parabens 3 x 100g
FAITH IN NATURE£4.984.7★1,162 rev
Faith In Nature Aloe Vera Soap 100g (Packing May Vary)
FAITH IN NATURE£1.794.6★1,320 rev
Faith In Nature Natural Coconut Hand Soap Bar Hydrating Vegan & Cruelty Free No SLS or Parabens 100g
FAITH IN NATURE£2.054.6★10,476 rev
Faith In Nature Natural Dragon Fruit Hand Soap Bar Revitalising Vegan & Cruelty Free No SLS or Parabens 100g (Packing May Vary)
FAITH IN NATURE£2.104.6★10,476 rev
Faith In Nature Natural Lavender Hand Soap Bar Relaxing Vegan & Cruelty Free No SLS or Parabens 100g
FAITH IN NATURE£1.834.6★10,476 rev
Newest
by launch date
Artisan Soap Mini Soap Bar Pack 8 Handmade Essential Oil Soaps with Shea Butter & Coconut Oil Gift Set (8 x 15g)
B S C£8.11157 rev
Handmade Natural Soap Bar Set | UK Artisan Cold Processed Vegan Soaps | Organic Cruelty-Free Palm Oil-Free | Essential Oil Scented | Floral Herbal & Citrus Soap Gift Set (Floral)
BEE Zero Waste£11.8629 rev
Faith In Nature Natural Handmade Soap Gift Set Vegan and Cruelty Free No SLS or Parabens 3 x 100g
FAITH IN NATURE£4.981,162 rev
Faith In Nature Natural Wild Rose Hand Soap Bar Restoring Vegan & Cruelty Free No SLS or Parabens 100g
FAITH IN NATURE£2.4410,476 rev
Eco Warrior All Over Body Soap Bar | Body Face and Hand Bar Soap with Deeply Nourishing and Moisturising Shea Butter | Natural Eco Friendly Vegan Cruelty-Free | Free From SLS or Parabens | 100g
Little Soap Company£2.38412 rev
Trending
90-day click momentumFaith In Nature Aloe Vera Soap 100g (Packing May Vary)
FAITH IN NATURE£1.794.6★
Faith In Nature Natural Aloe Vera Hand Soap Bar Box Set Rejuvenating Vegan & Cruelty Free No SLS or Parabens 18 x 100g
FAITH IN NATURE£29.834.7★
Faith In Nature Natural Dragon Fruit Hand Soap Bar Revitalising Vegan & Cruelty Free No SLS or Parabens 100g (Packing May Vary)
FAITH IN NATURE£2.104.6★
Faith In Nature Natural Coconut Hand Soap Bar Box Set Hydrating Vegan & Cruelty Free No SLS or Parabens 18 x 100g
FAITH IN NATURE£28.604.7★
Faith In Nature Natural Wild Rose Hand Soap Bar Restoring Vegan & Cruelty Free No SLS or Parabens 100g
FAITH IN NATURE£2.444.6★
What buyers say about lavender soap
What buyers praise and complain about, mined from review topics.What buyers love
“a good gentle fragrance”
“EXCELLENT PRODUCT”
“Good price”
“Great lather”
“gentle on skin”
“Long lasting moisturising soap”
“good gift”
“This soap left me feeling clean”
“just the right size 4 me”
“It cleans the skin well”
What buyers complain about
“Dont like smell”
“Very very small”
“I little bit expensive than I usually buy”
“Suffer with dry itchy skin”
“Makes skin feel a little dry”
“A score of 37/100 is regarded as poor”
“very misleading”
“Not suitable for sensitive skin”
“No lathering”
“Palm Oil main ingredient”
Top return reasons
Common questions
- Is lavender soap profitable to sell on Amazon United Kingdom?
- The niche generates £123K/yr across 19 tracked products. 90-day search growth is +37.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the lavender soap niche?
- 4 brands and 21 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lavender soap?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.1%.
- What does it cost to enter the lavender soap niche?
- Listings span £1.69–£29.83; the average listing price is £6.00 (sweet spot $15–$100). The average incumbent carries 4,724 reviews — the moat a new listing must climb.