lavender gift sets for women
Skip itSoft demand (-43.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good£4.15–£27.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.25avg listing price — sweet spot $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,035.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£19K£19K/yr · 60K searches
Growth
Bad-43.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, lavender gift sets for women is a £19K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
lavender gift sets for women market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £28K–£34K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #141
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 7.9%
- Avg brand age
- 35 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
49
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
24%
- Karestcorp34%
- Pearshek13%
- Feather & Down9%
- Baylis & Harding8%
- Frerdui6%
- BODY & EARTH6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -43.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 9.5×
Top lavender gift sets for women search terms
- lavender gift sets for women25K/yr
- lavender gifts15K/yr
- lavender gift set9K/yr
- lavender gifts for women6K/yr
- lavender bath set4K/yr
Top lavender gift sets for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pamper Birthday Gifts for Women Unique Friend Gifts for Her Lavender Self Care Get Well Soon Sleepwell Gifts for Mum Sister Wife Teacher Relaxed Spa Bath Set Present Graduation Thank You Gift
Karestcorp£12.154.6★702 rev
Pearshek Lavender Pamper Gift Set for Women - Luxury Relaxation Spa Hamper for Her Unique Birthday Gifts Self Care Box with Essential Oils Ideal for Mum Sister Mothers Day & Get Well Soon
Pearshek£10.834.6★164 rev
Bath Set Pamper Gifts For Women Relaxation SPA Thank You Teacher Gift
Karestcorp£11.724.6★695 rev
Baylis & Harding Goodness Sleep Lavender & Bergamot Goodnight Gift Set - Vegan Friendly (Pack of 1)
Baylis & Harding£9.674.8★65 rev
Lavender Spa Gifts Set 11 Pcs Bath Gift Set for Women Relaxing Gifts Bath Spa Basket for Women Self Care Care Package HomeSpa Products Birthday Gift for Woman
Frerdui£19.064.5★66 rev
Newest
by launch date
Yardley London Body Wash & Lotion Collection - English Lavender & Timeless British Floral Scent Moisturising Body Wash & Lotion Set Delicate Luxury Skin Care Gift for Women
Yardley£9.8919 rev
Lavender Birthday Gifts for Women Birthday Presents for Her Personality Hampers Pamper Self Care Gifts Relaxation Bath Sets for Friends Mum Wife Girls Sister
Dromlag£14.24596 rev
Baylis & Harding Goodness Sleep Lavender & Bergamot Goodnight Gift Set - Vegan Friendly (Pack of 1)
Baylis & Harding£9.6765 rev
Baylis & Harding Royale Garden Lavender & Rosehip Tea Luxury Hand Care Gift Set (Pack of 1) - Vegan Friendly
Baylis & Harding£4.3786 rev
Heathcote & Ivory Hand Cream Trio 3x 30ml Lavender Scented Shea Butter Argan Oil Moisturiser Leaving Skin Soft Beauty Gift For Her Travel and Handbag Size Vegan and Cruelty Friendly
Heathcote & Ivory£5.432,588 rev
Trending
90-day click momentum
Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts
Jeasona£7.574.7★
Lavender Birthday Gifts for Women Birthday Presents for Her Personality Hampers Pamper Self Care Gifts Relaxation Bath Sets for Friends Mum Wife Girls Sister
Dromlag£14.244.6★
Lavender Pamper Gift Set for Women Mum Teacher Wife Best Friend Sister
Karestcorp£13.104.8★
Feather & Down Bathtime Bliss Gift Set (Shower Cream Pillow Spray Bath Essence & Body Lotion) - Bath Set with lavender & chamomile essential oils Mothers Day relaxation gift
Feather & Down£7.154.6★
Baylis & Harding Goodness Sleep Lavender & Bergamot Goodnight Gift Set - Vegan Friendly (Pack of 1)
Baylis & Harding£9.674.8★
What buyers say about lavender gift sets for women
What buyers praise and complain about, mined from review topics.What buyers love
“Birthday gift”
“Beautiful scents”
“Good Quality”
“Good price”
“does exactly what it states”
“Soft, cosy, well made”
“comfortable”
“Lovely design”
“Fits beautifully”
“Pretty”
What buyers complain about
“Very small box”
“the fragrance wasn't long lasting”
“Look more expensive than they were”
“have been blatantly repaired with stitching of the wrong colour”
“Very unpleasant”
“10mg antihistamine the burning on my face has subsided”
“i could not breath any easier”
“none of them work”
Top return reasons
Common questions
- Is lavender gift sets for women profitable to sell on Amazon United Kingdom?
- The niche generates £19K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -43.3%. Flapen's verdict: Skip it (36/100).
- How competitive is the lavender gift sets for women niche?
- 15 brands and 49 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in lavender gift sets for women?
- Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 0.4%.
- When does demand for lavender gift sets for women peak?
- Demand peaks in Nov–Dec; the busiest month runs 9.5× the quietest.
- What does it cost to enter the lavender gift sets for women niche?
- Listings span £4.15–£27.37; the average listing price is £11.25 (sweet spot $15–$100). The average incumbent carries 3,036 reviews — the moat a new listing must climb.