Is lavender bubble bath profitable to sell on Amazon United Kingdom?

The niche generates £25K/yr across 34 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Skip it (36/100).

How competitive is the lavender bubble bath niche?

10 brands and 99 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in lavender bubble bath?

Top complaints mined from reviews: Smell, Value For Money, Suitability Dry Skin. The return rate is 0.1%.

When does demand for lavender bubble bath peak?

Demand peaks in Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the lavender bubble bath niche?

Listings span £2.86–£20.16; the average listing price is £8.39 (sweet spot $15–$100). The average incumbent carries 9,253 reviews — the moat a new listing must climb.

lavender bubble bath

Skip it

A small market ($25K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Price range

Okay£2.86–£20.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.39

avg listing price — sweet spot $15–$100

Review moat

Bad9,252.65

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-18.9%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad£25K

£25K/yr · 96K searches

According to Flapen's Amazon United Kingdom niche tracking, lavender bubble bath is a £25K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Skip it — 36/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

lavender bubble bath market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £50K–£67K; units × avg price
Conversion rate: 3.1%
Avg BSR: #101
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 3.1%
Avg brand age: 63 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 flat

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

42%

Top 20: 85%

Open market

Dr Teal's85%
Imperial Leather4%
Miniml2%
SenSpa2%
Baylis & Harding2%
Sunday Rain2%
Open — no brand owns it (4 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 89 weeks — -18.9% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.0×

Open Trend

Top lavender bubble bath search terms

dr teals60K/yr -21.9%5.0% conv.
lavender bubble bath13K/yr +0.4%5.5% conv.
dr teal8K/yr -19.4%6.2% conv.
lavender bath8K/yr -28.6%3.9% conv.
lavender bath soak5K/yr -10.0%7.3% conv.

All search terms

Top lavender bubble bath products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dr Teals Foaming Bath Lavender 1L

Dr Teal's£8.414.6★63,421 rev

Dr Teals Moisture Glow & Radiant Body Lotion with Vitamin C & Citrus Oil 18 fl oz

Dr Teal's£10.904.5★792 rev

Dr Teals Foaming Bath with Pure Epsom Salt Restorative Minerals with Magnesium Potassium Zinc and Essential Oils 1L

Dr Teal's£7.044.6★2,176 rev

Dr Teals Vitamin C Shea Sugar Scrub with Essential Oils 538g

Dr Teal's£6.784.7★1,669 rev

Dr Teals Foaming Bath with Pure Epsom Salt Shea Butter & Almond Oil with Essential Oils 1L

Dr Teal's£8.544.6★63,421 rev

Newest

by launch date

Dr Teals Magnesium Spray Eucalyptus 237ml

Dr Teal's£7.834 rev

5mo ago

Miniml Natural Body Wash & Bubble Bath - Calming Lavender 400ml 99.6% Natural Vegan & Cruelty-Free Cleanser with Pro-Vitamin B5 packaging may vary

Miniml£2.86634 rev

5mo ago

Dr Teals Sensitive Skin Foaming Bath 1L

Dr Teal's£7.2416 rev

11mo ago

SenSpa Relax & Calm Lavender Bath Soak - Vegan Bubble Bath for Women & Men Luxury Natural Bubble Bath Wash with Lavender Gifts for Her - Mens/Womens Luxury Bath Products with Magnesium - 200ml

SenSpa£6.1924 rev

1y ago

Dr Teals Foaming Bath with Pure Epsom Salt Restorative Minerals with Magnesium Potassium Zinc and Essential Oils 1L

Dr Teal's£7.042,176 rev

1y ago

What buyers say about lavender bubble bath

What buyers praise and complain about, mined from review topics.

What buyers love

Smell36%

“Beautifully scented”

Soft Feel11%

“Leaves skin soft”

Quality-Overall10%

“Good quality and fast delivery”

Value For Money9%

“Great value”

Cleansing6%

“Good exfoliation”

Moist/Dry4%

“Lovely moisturiser”

Suitability Combination Skin3%

“I love how it feels on the skin”

Suitability Dry Skin2%

“so my skin doesnt feel dry afterwards”

Comfort-Overall2%

“Very nice and comforting”

Ease Of Cleaning2%

“Very good scrub”

What buyers complain about

Smell18%

“does not smell like lavender”

Value For Money12%

“Not worth the price”

Suitability Dry Skin8%

“Great at exfoliating and very pleasant, however it clogged my skin pores and made me break out”

Allergies5%

“Makes my skin itchy”

Ingredients-Overall4%

“mixed with other un-necessary ingredients”

Moist/Dry4%

“that does not make up for the fact that my skin feels so dry”

Functionality-Overall3%

“barely does anything”

Size-Overall3%

“Much smaller than expected”

Ease Of Use3%

“Bit difficult to use the spray bottle”

Sleep Quality3%

“My wife doesn't really sleep”

Top return reasons

Smell29%

Leak-Proof23%

Value For Money11%

Defective Material/Parts8%

Contamination4%

Advertised Vs Actual Product3%

Functionality-Overall2%

Weight Heavy2%

Motor Power2%