How competitive is the Lavender Bubble Bath niche on Amazon United Kingdom?

10 brands and 99 sellers compete in Lavender Bubble Bath on Amazon United Kingdom. The top 5 Lavender Bubble Bath products take 42% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Lavender Bubble Bath?

Lavender Bubble Bath buyers on Amazon United Kingdom complain most about Smell, Value For Money, Suitability Dry Skin, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Lavender Bubble Bath niche?

Lavender Bubble Bath sells for £8.39 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.86–£20.16. The average incumbent carries 9,253 reviews — the moat a new listing must climb.

Lavender Bubble Bath

a small market ($25K/yr) — Lavender Bubble Bath doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 47

This niche Category average · 2,481 niches

Is Lavender Bubble Bath profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lavender Bubble Bath is a £25K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Skip it — 36/100.

Lavender Bubble Bath: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.9% over the last 90 days and 3.1% of searches end in a purchase.

£25K

revenue / yr

Units sold / yr8K

Search volume / yr-18.9%96K

Conversion rate3.1%

Avg price£8.39

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers10 · 99

Top-5 product click share42%

Open market6%

Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 34 products

Top Lavender Bubble Bath products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Dr Teals Foaming Bath Lavender 1L

Price: £8.41
Rating: 4.6/5
Reviews: 63,421
Age: 13y ago

Dr Teals Moisture Glow & Radiant Body Lotion with Vitamin C & Citrus Oil 18 fl oz

Price: £10.90
Rating: 4.5/5
Reviews: 792
Age: 2y ago

Dr Teals Foaming Bath with Pure Epsom Salt Restorative Minerals with Magnesium Potassium Zinc and Essential Oils 1L

Price: £7.04
Rating: 4.6/5
Reviews: 2,176
Age: 1y ago

Dr Teals Vitamin C Shea Sugar Scrub with Essential Oils 538g

Price: £6.78
Rating: 4.7/5
Reviews: 1,669
Age: 2y ago

Dr Teals Foaming Bath with Pure Epsom Salt Shea Butter & Almond Oil with Essential Oils 1L

Price: £8.54
Rating: 4.6/5
Reviews: 63,421
Age: 7y ago

Newest

by launch date

Dr Teals Magnesium Spray Eucalyptus 237ml

Price: £7.83
Rating: 5.0/5
Reviews: 4
Age: 5mo ago

Miniml Natural Body Wash & Bubble Bath - Calming Lavender 400ml 99.6% Natural Vegan & Cruelty-Free Cleanser with Pro-Vitamin B5 packaging may vary

Price: £2.86
Rating: 4.4/5
Reviews: 634
Age: 5mo ago

Dr Teals Sensitive Skin Foaming Bath 1L

Price: £7.24
Rating: 4.6/5
Reviews: 16
Age: 11mo ago

SenSpa Relax & Calm Lavender Bath Soak - Vegan Bubble Bath for Women & Men Luxury Natural Bubble Bath Wash with Lavender Gifts for Her - Mens/Womens Luxury Bath Products with Magnesium - 200ml

Price: £6.19
Rating: 4.7/5
Reviews: 24
Age: 1y ago

Dr Teals Foaming Bath with Pure Epsom Salt Restorative Minerals with Magnesium Potassium Zinc and Essential Oils 1L

Price: £7.04
Rating: 4.6/5
Reviews: 2,176
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

42%

Top 20: 85%

Open market

Dr Teal's85%
Imperial Leather4%
Miniml2%
SenSpa2%
Baylis & Harding2%
Sunday Rain2%
Open — no brand owns it (4 brands, 4%)

Lavender Bubble Bath demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume96KCVR3.1%Products34Brands10Top 5 Brands94%OOS Rate3.1%Rating4.6★Reviews9,253Avg BSR#101

Peak months: Dec · busiest ÷ quietest = 2.0×

Top Lavender Bubble Bath search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dr teals60K/yr -21.9%5.0% conv.
lavender bubble bath13K/yr +0.4%5.5% conv.
dr teal8K/yr -19.4%6.2% conv.
lavender bath8K/yr -28.6%3.9% conv.
lavender bath soak5K/yr -10.0%7.3% conv.

What reviews say buyers love and hate about Lavender Bubble Bath

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Smell36%

“Beautifully scented”

Soft Feel11%

“Leaves skin soft”

Quality-Overall10%

“Good quality and fast delivery”

Value For Money9%

“Great value”

Cleansing6%

“Good exfoliation”

What buyers complain about

66% of reviews

Smell18%

“does not smell like lavender”

Value For Money12%

“Not worth the price”

Suitability Dry Skin8%

“Great at exfoliating and very pleasant, however it clogged my skin pores and made me break out”

Allergies5%

“Makes my skin itchy”

Ingredients-Overall4%

“mixed with other un-necessary ingredients”

Lavender Bubble Bath return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

29%

2Leak-Proof

23%

3Value For Money

11%

4Defective Material/Parts

5Contamination

Common Lavender Bubble Bath questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lavender Bubble Bath 36/100 on Amazon United Kingdom — Skip it. The niche generates £25K/yr across 34 tracked products. 2 of 6 products launched in the last 360 days are still selling. Search demand moved -18.9% over the last 90 days.