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Laura Mercier Translucent Loose Setting Powder

Fail

The top 5 brands take 100% of clicks, so Laura Mercier Translucent Loose Setting Powder is a Fail.

Flapen Score
42
42 / 100
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Market size
£68K/yr83K searches / yr
90-day growth
+18.4%search demand this quarter
Competition
82%top-5 click share · 1 brands · 7 sellers

Flapen Score

Laura Mercier Translucent Loose Setting Powder against its category

The dotted line is the Beauty average. Past it, Laura Mercier Translucent Loose Setting Powder is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laura Mercier Translucent Loose Setting Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Laura Mercier Translucent Loose Setting Powder 83K times last year and spent an estimated £68K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
+18.4%
Conversion, latest week
2.8%
Market size, estimated
£68Ka year
Peak month
December1.9× the quietest month
Top search term
laura mercier translucent loose setting powder69K searches a year

02 · Price

A sale here is worth £29.42.

Listings sell for £29.42 on average, from £22.62 to £37.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £29.42 that is £7K to £15K a year per listing.

Average price
£29.42inside the $15 to $100 sweet spot
Price range
£22.62–£37.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£7K–£15K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.9% of listings are out of stock. The average listing ranks #135 within Make-up. It carries 1,188 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
19.9%
Average rank
#135in Make-up
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,188per listing
Listings tracked
10

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Laura Mercier Translucent Loose Setting Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Laura Mercier Translucent Loose Setting Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Laura Mercier Translucent Loose Setting Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • laura mercier translucent loose setting powder69K/yr
  • laura mercier powder5K/yr
  • laura mercier setting powder9K/yr

Reviews and returns

What reviews say buyers love and hate about Laura Mercier Translucent Loose Setting Powder

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Value For Money”
1.2%of orders come back
“Although its expensive”
A buyer, on “Value For Money”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Laura Mercier Translucent Loose Setting Powder questions

Answered from the same tracked data.