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Laura Geller Baked Balance N Brighten Foundation Medium

brand-locked demand (top 5 brands take 100% of clicks) — Laura Geller Baked Balance N Brighten Foundation Medium doesn't clear our bar today.

Flapen Score

49
Skip it

Top 39% of 2,481 Beauty niches · +2 vs the category median of 47

Market size 73Growth 9Conversion 33Competition 48Returns 96Price range 84Avg price 86Brand share 0Review moat 18Quality gap 77
This niche Category average · 2,481 niches

Is Laura Geller Baked Balance N Brighten Foundation Medium profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Laura Geller Baked Balance N Brighten Foundation Medium is a £800K/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 49/100.

Laura Geller Baked Balance N Brighten Foundation Medium: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -32.5% over the last 90 days and 2.6% of searches end in a purchase.

£800K

revenue / yr

Units sold / yr50K
Search volume / yr-32.5%1.6M
Conversion rate2.6%
Avg price£19.43

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 27
Top-5 product click share56%
Open market0%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement89%
New entrants (1y)5· 4 succeeded
Avg rating4.3★
Avg reviews17,556

Top Laura Geller Baked Balance N Brighten Foundation Medium products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

£0£40K£80K£120K£160K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 91%

Open market

0%

  • Laura Geller Beauty71%
  • LAURA GELLER NEW YORK26%
  • MEITREND3%
  • Open — no brand owns it (0%)

Laura Geller Baked Balance N Brighten Foundation Medium demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.6MCVR2.6%Products27Brands3Top 5 Brands100%OOS Rate1.0%Rating4.3★Reviews17,556Avg BSR#303
60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.4×

Top Laura Geller Baked Balance N Brighten Foundation Medium search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • laura geller531K/yr
  • laura geller baked foundation435K/yr
  • laura geller baked starter kit246K/yr
  • laura geller makeup137K/yr
  • laura geller foundation65K/yr
  • baked foundation27K/yr
  • laura geller uk22K/yr
  • baked foundation for mature skin35K/yr
  • laura gellar12K/yr
  • laura geller baked balance n brighten foundation medium19K/yr

What reviews say buyers love and hate about Laura Geller Baked Balance N Brighten Foundation Medium

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Quality-Overall16%

Excellent Product

Coverage11%

Buildable coverage

Color9%

Fabulous colour

Suitability Combination Skin8%

actually makes my skin look good again

Value For Money8%

Good Value

What buyers complain about

63% of reviews
Color16%

Slightly darker than expected

Coverage14%

It doesnt cover well

Value For Money13%

Not worth the price

Quality-Overall6%

poor quality

Functionality-Overall3%

Not effective

Laura Geller Baked Balance N Brighten Foundation Medium return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

66%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
46%
2Advertised Vs Actual Product
7%
3Coverage
6%
4Quality-Overall
5%
5Functionality-Overall
4%

Common Laura Geller Baked Balance N Brighten Foundation Medium questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Laura Geller Baked Balance N Brighten Foundation Medium 49/100 on Amazon United Kingdom — Skip it. The niche generates £800K/yr across 27 tracked products. 4 of 5 products launched in the last 360 days are still selling. Search demand moved -32.5% over the last 90 days.
Search demand for Laura Geller Baked Balance N Brighten Foundation Medium on Amazon United Kingdom peaks in Jan–Dec, where the busiest month runs 2.4× the quietest.