laura geller baked balance n brighten foundation medium
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£19.43avg listing price — sweet spot $15–$100
Price range
Great£9.52–£50.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£800K£800K/yr · 1.6M searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad17,556.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-32.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, laura geller baked balance n brighten foundation medium is a £800K/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
laura geller baked balance n brighten foundation medium market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- £777K–£972K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #303
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 1.0%
- Avg brand age
- 48 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
56%
Top 20: 91%
Open market
0%
- Laura Geller Beauty71%
- LAURA GELLER NEW YORK26%
- MEITREND3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.5% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.4×
Top laura geller baked balance n brighten foundation medium search terms
- laura geller531K/yr
- laura geller baked foundation435K/yr
- laura geller baked starter kit246K/yr
- laura geller makeup137K/yr
- laura geller foundation65K/yr
- baked foundation27K/yr
- laura geller uk22K/yr
- baked foundation for mature skin35K/yr
- laura gellar12K/yr
- laura geller baked balance n brighten foundation medium19K/yr
Top laura geller baked balance n brighten foundation medium products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LAURA GELLER Baked Balance-n-Brighten Colour Correcting Powder Foundation (Light) Buildable Light to Medium Coverage Baked Foundation Demi-Matte Finish
Laura Geller Beauty£14.934.2★69,858 rev
LAURA GELLER NEW YORK The Best of the Best Baked Starter Palette - Full Size - Includes Bronzer Blush 2 Highlighters and 3 Eyeshadows - Travel-Friendly
LAURA GELLER NEW YORK£32.344.4★9,627 rev
LAURA GELLER NEW YORK Award-Winning Baked Balance-n-Brighten Color Correcting Powder Foundation - Fair - Buildable Light to Medium Coverage - Demi-Matte Natural Finish
Laura Geller Beauty£15.224.2★69,858 rev
LAURA GELLER NEW YORK The Best of the Best Baked Starter Palette - Tuscan Dreams - Full Size - Includes Bronzer Blush Highlighter and 6 Eyeshadows - Travel-Friendly
Laura Geller Beauty£37.754.5★1,285 rev
LAURA GELLER Baked Balance-n-Brighten Colour Correcting Powder Foundation (Medium) Buildable Light to Medium Coverage Baked Foundation Demi-Matte Finish
Laura Geller Beauty£16.124.2★69,858 rev
Newest
by launch date
LAURA GELLER Baked Icons Complete Full Face Palette Light | All-in-One Makeup Palette with Baked Foundations Blush Bronzer Highlighter Eyeshadows | Coverage for Mature Skin | Travel-Friendly
Laura Geller Beauty£34.18243 rev
3 Pcs Baked Starter Kit All-in-one Makeup Set Gift Surprise Includes Baked Balance Foundation & Multi-Functional Makeup Palette & Retractable Brush Make up Gifts For Women(Set 02)
MEITREND£17.4580 rev
Laura Geller Beauty Gellers Greatest - Travel-Friendly Makeup Compact for Mature Skin (New York Minute Face & Eye Palette)
Laura Geller Beauty£19.83378 rev
Laura Geller Beauty The Delectables 14 Multi-Finish Baked Eyeshadows - Long-Lasting Eyeshadows for Everyday (Soho Shimmers)
Laura Geller Beauty£15.764,110 rev
LAURA GELLER NEW YORK The Best of the Best Baked Starter Palette - Tuscan Dreams - Full Size - Includes Bronzer Blush Highlighter and 6 Eyeshadows - Travel-Friendly
Laura Geller Beauty£37.751,285 rev
Trending
90-day click momentum
LAURA GELLER NEW YORK Baked Starter Kit - Best of the Best Full Face Palette + Baked Balance-n-Brighten Powder Foundation + Retractable Angled Kabuki Brush Set (02 Fair)
Laura Geller Beauty£50.314.4★
LAURA GELLER Baked Icons Complete Full Face Palette Light | All-in-One Makeup Palette with Baked Foundations Blush Bronzer Highlighter Eyeshadows | Coverage for Mature Skin | Travel-Friendly
Laura Geller Beauty£34.184.4★
LAURA GELLER NEW YORK 59mm Baked Balance-n-Brighten Foundation with Kabuki Brush Makeup Set Porcelain
LAURA GELLER NEW YORK£21.484.2★
LAURA GELLER NEW YORK Baked Balance-N-Glow Illuminating Foundation - Medium - Buildable Sheer to Light Coverage - Satin Finish
Laura Geller Beauty£16.334.3★
LAURA GELLER Baked Balance-n-Brighten Colour Correcting Powder Foundation (Light) Buildable Light to Medium Coverage Baked Foundation Demi-Matte Finish
Laura Geller Beauty£14.934.2★
What buyers say about laura geller baked balance n brighten foundation medium
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Buildable coverage”
“Fabulous colour”
“actually makes my skin look good again”
“Good Value”
“Lovely brush, so easy to use”
“Goes on smoothly”
“Skin is glowing”
“great application”
“Does what it says”
What buyers complain about
“Slightly darker than expected”
“It doesnt cover well”
“Not worth the price”
“poor quality”
“Not effective”
“Not entirely sure it hides my wrinkles”
“Does not do what it says on the box”
“Allergic to it :”
“I have extremely dry skin”
“look really dry”
Top return reasons
Common questions
- Is laura geller baked balance n brighten foundation medium profitable to sell on Amazon United Kingdom?
- The niche generates £800K/yr across 27 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -32.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the laura geller baked balance n brighten foundation medium niche?
- 3 brands and 27 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in laura geller baked balance n brighten foundation medium?
- Top complaints mined from reviews: Color, Coverage, Value For Money. The return rate is 0.8%.
- When does demand for laura geller baked balance n brighten foundation medium peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the laura geller baked balance n brighten foundation medium niche?
- Listings span £9.52–£50.31; the average listing price is £19.43 (sweet spot $15–$100). The average incumbent carries 17,556 reviews — the moat a new listing must climb.