Laura Geller Baked Balance N Brighten Foundation Medium

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £800K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-32.5%

Conversion, latest week

2.6%

Market size, estimated

£800Ka year

Peak month

December2.4× the quietest month

Top search term

laura geller531K searches a year

Listings sell for £19.43 on average, from £9.52 to £50.31. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £19.43 that is £29K to £39K a year per listing.

Average price

£19.43inside the $15 to $100 sweet spot

Price range

£9.52–£50.31

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

1,500–2,000

Revenue per listing a year

£29K–£39K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #303 within Make-up. It carries 17,556 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#303in Make-up

Average rating

4.27 starsAmazon United Kingdom average 4.36 stars

Average reviews

17,556per listing

Listings tracked

27

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

48 months