lashify
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.31–£24.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.5%90-day search growth — must beat 0% to launch
Avg price
Okay£9.92avg listing price — sweet spot $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,052.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad£31K£31K/yr · 36K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, lashify is a £31K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
lashify market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £30K–£40K
- units × avg price
- Conversion rate
- 8.7%
- Avg BSR
- #540
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 56%
- Out of stock
- 0.0%
- Avg brand age
- 26 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- FALSCARA56%
- KISS25%
- proamate14%
- EMEDA3%
- syloripha2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.5% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.5×
Top lashify search terms
- falscara13K/yr
- kiss falscara7K/yr
- cluster lash remover8K/yr
- falscara lashes3K/yr
- cluster lash glue remover2K/yr
- kiss falscara lashes621/yr
- falsecara973/yr
- kiss individual lashes1K/yr
- kiss lashes falscara103/yr
Top lashify products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KISS Falscara Wisps Multipack Style 01 Reusable Featherlight Eyelash Lengthening Wisps Black
FALSCARA£5.884.3★12,338 rev
KISS Falscara DIY Eyelash Extension Bond & Seal Infused with Biotin & Vitamin E Strong Gentle Comfortable Lash Adhesive for All Day Wear for Use with Lash Wisps Remover and Applicator
FALSCARA£8.074.0★24,550 rev
Cluster Lash Glue Remover Lash Remover DIY Eyelash Extension Remover Easy Removal of Cluster Eyelashes Gentle Soothing Nourishing Self-Use Oil Texture (5g Eyelash Remover)
proamate£4.314.2★1,556 rev
KISS Falscara Eyelash Wisp Multi - So X-Tra
KISS£7.204.4★44 rev
KISS Falscara DIY Lash Extension Starter Kit 10 Reusable Featherlight Eyelash Lengthening Wisps Applicator Bond & Seal
FALSCARA£13.793.9★17,489 rev
Newest
by launch date
KISS Falscara Eyelash Bond & Seal Clear
KISS£8.914 rev
KISS Falscara Eyelash - All Inclusive Kit 01
KISS£20.860 rev
FALSCARA Eyelash Extension Set Feather Light Volume Eyelashes with Invisible Clear Band Bond & Seal Applicator & 36 Eyelash Clusters
KISS£17.1812 rev
EMEDA 10 ml Lash Cluster Remover Oil Gentle Eyelash Glue Remover for Home Use 10ml 0.35oz(2 Pcs) Low Irritation Safe for DIY Lash Extensions Removal Lash Bond Remover Oil-Based Formula (black 2 pcs)
EMEDA£5.67200 rev
Syloripha Lash Remover Cluster Lash Glue Remover DIY Individual Eyelash Extensions Lash Adhesive Remover Eyelash Glue Remover for Cluster Eyelashes Gentle Soothing 5ml Wand Glue Remover for Home Use
syloripha£4.31181 rev
Trending
90-day click momentumKISS Falscara Eyelash Bond & Seal Clear
KISS£8.913.8★
KISS Falscara Eyelash - All Inclusive Kit 01
KISS£20.860.0★
Cluster Lash Glue Remover Lash Remover DIY Eyelash Extension Remover Easy Removal of Cluster Eyelashes Gentle Soothing Nourishing Self-Use Oil Texture (5g Eyelash Remover)
proamate£4.314.2★
KISS Falscara Eyelash Wisp Multi - Shorty
KISS£6.544.3★
KISS Falscara Wisps Multipack Style 01 Reusable Featherlight Eyelash Lengthening Wisps Black
FALSCARA£5.884.3★
What buyers say about lashify
What buyers praise and complain about, mined from review topics.What buyers love
“The BEST lash bond”
“The quality of this glue is actually top notch”
“Great value for money”
“great quality”
“Does the job”
“they always hold up so well”
“Easy to use”
“very useful for cluster lashes”
“No irritation”
“Comfy to wear”
What buyers complain about
“it failed to work”
“Waste of money”
“Rubbish, the worst glue I've ever used”
“Not great hold”
“Absolutely terrible”
“Absolutely crap last a day if thats”
“is very small”
“They go UNDER the lash line not on top”
“The formula is far too weak to be effective”
“very thin so really fiddly to apply”
Top return reasons
Common questions
- Is lashify profitable to sell on Amazon United Kingdom?
- The niche generates £31K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the lashify niche?
- 5 brands and 41 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lashify?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Adhesion/Stickiness. The return rate is 0.1%.
- When does demand for lashify peak?
- Demand peaks in Aug; the busiest month runs 1.5× the quietest.
- What does it cost to enter the lashify niche?
- Listings span £4.31–£24.70; the average listing price is £9.92 (sweet spot $15–$100). The average incumbent carries 6,052 reviews — the moat a new listing must climb.