How competitive is the Lashify niche on Amazon United Kingdom?

5 brands and 41 sellers compete in Lashify on Amazon United Kingdom. The top 5 Lashify products take 69% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Lashify?

Lashify buyers on Amazon United Kingdom complain most about Functionality-Overall, Value For Money, Adhesion/Stickiness, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Lashify niche?

Lashify sells for £9.92 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.31–£24.70. The average incumbent carries 6,052 reviews — the moat a new listing must climb.

Lashify

brand-locked demand (top 5 brands take 100% of clicks) — Lashify doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47

This niche Category average · 2,481 niches

Is Lashify profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lashify is a £31K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 43/100.

Lashify: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +10.5% over the last 90 days and 8.7% of searches end in a purchase.

£31K

revenue / yr

Units sold / yr4K

Search volume / yr+10.5%36K

Conversion rate8.7%

Avg price£9.92

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 41

Top-5 product click share69%

Open market0%

Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 16 products

Top Lashify products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

KISS Falscara Wisps Multipack Style 01 Reusable Featherlight Eyelash Lengthening Wisps Black

Price: £5.88
Rating: 4.3/5
Reviews: 12,338
Age: 5y ago

KISS Falscara DIY Eyelash Extension Bond & Seal Infused with Biotin & Vitamin E Strong Gentle Comfortable Lash Adhesive for All Day Wear for Use with Lash Wisps Remover and Applicator

Price: £8.07
Rating: 4.0/5
Reviews: 24,550
Age: 6y ago

Cluster Lash Glue Remover Lash Remover DIY Eyelash Extension Remover Easy Removal of Cluster Eyelashes Gentle Soothing Nourishing Self-Use Oil Texture (5g Eyelash Remover)

Price: £4.31
Rating: 4.2/5
Reviews: 1,556
Age: 2y ago

KISS Falscara Eyelash Wisp Multi - So X-Tra

Price: £7.20
Rating: 4.4/5
Reviews: 44
Age: 3y ago

KISS Falscara DIY Lash Extension Starter Kit 10 Reusable Featherlight Eyelash Lengthening Wisps Applicator Bond & Seal

Price: £13.79
Rating: 3.9/5
Reviews: 17,489
Age: 6y ago

Newest

by launch date

KISS Falscara Eyelash Bond & Seal Clear

Price: £8.91
Rating: 3.8/5
Reviews: 4
Age: 3mo ago

KISS Falscara Eyelash - All Inclusive Kit 01

Price: £20.86
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

FALSCARA Eyelash Extension Set Feather Light Volume Eyelashes with Invisible Clear Band Bond & Seal Applicator & 36 Eyelash Clusters

Price: £17.18
Rating: 3.4/5
Reviews: 12
Age: 1y ago

EMEDA 10 ml Lash Cluster Remover Oil Gentle Eyelash Glue Remover for Home Use 10ml 0.35oz(2 Pcs) Low Irritation Safe for DIY Lash Extensions Removal Lash Bond Remover Oil-Based Formula (black 2 pcs)

Price: £5.67
Rating: 4.4/5
Reviews: 200
Age: 1y ago

Syloripha Lash Remover Cluster Lash Glue Remover DIY Individual Eyelash Extensions Lash Adhesive Remover Eyelash Glue Remover for Cluster Eyelashes Gentle Soothing 5ml Wand Glue Remover for Home Use

Price: £4.31
Rating: 4.2/5
Reviews: 181
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

FALSCARA56%
KISS25%
proamate14%
EMEDA3%
syloripha2%

Lashify demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume36KCVR8.7%Products16Brands5Top 5 Brands100%OOS Rate0.0%Rating4.1★Reviews6,052Avg BSR#540

Peak months: Aug · busiest ÷ quietest = 1.5×

Top Lashify search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

falscara13K/yr -6.5%6.7% conv.
kiss falscara7K/yr +48.8%6.9% conv.
cluster lash remover8K/yr +3.5%10.6% conv.
falscara lashes3K/yr +19.9%6.1% conv.
cluster lash glue remover2K/yr +14.8%11.7% conv.
kiss falscara lashes621/yr +54.7%4.7% conv.
falsecara973/yr +8.8%6.2% conv.
kiss individual lashes1K/yr -17.5%3.4% conv.
kiss lashes falscara103/yr +5.9%11.1% conv.

What reviews say buyers love and hate about Lashify

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Eyelash Quality20%

“The BEST lash bond”

Adhesion/Stickiness17%

“The quality of this glue is actually top notch”

Value For Money13%

“Great value for money”

Quality-Overall13%

“great quality”

Advertised Vs Actual Product10%

“Does the job”

What buyers complain about

89% of reviews

Functionality-Overall30%

“it failed to work”

Value For Money16%

“Waste of money”

Adhesion/Stickiness13%

“Rubbish, the worst glue I've ever used”

Grip6%

“Not great hold”

Quality-Overall6%

“Absolutely terrible”

Lashify return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

54%

2Adhesion/Stickiness

11%

3Defective Material/Parts

11%

4Leak-Proof

5Product Condition

Common Lashify questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lashify 43/100 on Amazon United Kingdom — Skip it. The niche generates £31K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +10.5% over the last 90 days.