Lash Tape
MaybeBuyers convert on 18.7% of searches. But prices span $2.71–$8.33, mostly outside the sweet spot, so Lash Tape is a Maybe.
- Flapen Score
- 52 / 100Top 26% of 2,481 Beauty niches · +5 vs the category median of 4752
- Market size
- £64K/yr70K searches / yr
- 90-day growth
- -12.8%search demand this quarter
- Competition
- 58%top-5 click share · 23 brands · 29 sellers
Flapen Score
Lash Tape against its category
The dotted line is the Beauty average. Past it, Lash Tape is stronger. Inside it, weaker.
Market
The Lash Tape market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lash Tape 70K times last year and spent an estimated £64K. The top 5 brands take 60% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 18.7% of those searches ended in a purchase.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- -12.8%
- Conversion, latest week
- 18.7%
- Market size, estimated
- £64Ka year
- Peak month
- August1.2× the quietest month
- Top search term
- lash tape43K searches a year
02 · Price
A sale here is worth £4.91.
Listings sell for £4.91 on average, from £2.71 to £8.33. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £4.91 that is £2K to £4K a year per listing.
- Average price
- £4.91under the $15 to $100 sweet spot
- Price range
- £2.71–£8.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #121 within Tools & Accessories. It carries 479 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #121in Tools & Accessories
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 479per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Lash Tape products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 rising
Sellers
29
Top-5 brand share
60%
Top 20: 97%
Top-5 click share
58%
Top 20: 91%
Open market
34%
- Brand 118%
- Brand 213%
- Brand 312%
- Brand 411%
- Brand 57%
- Brand 66%
Demand
Lash Tape search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Lash Tape search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lash tape43K/yr
- eyelash tape16K/yr
- lash tape for eyelash extension7K/yr
- eyelash tape for lash extensions4K/yr
Reviews and returns
What reviews say buyers love and hate about Lash Tape
We read the reviews and the return reasons for every product selling here.
“Not sticky”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lash Tape questions
Answered from the same tracked data.