lash tape
Worth a lookShows searches that convert (18.7% search→purchase), but prices mostly outside the sweet spot ($2.71–$8.33) keeps it on the watch list.
Conversion
Incredible18.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great479.43avg incumbent reviews — the moat a new listing must climb
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Market size
Bad£64K£64K/yr · 70K searches
Avg price
Bad£4.91avg listing price — sweet spot $15–$100
Price range
Bad£2.71–£8.33cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, lash tape is a £64K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
lash tape market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £61K–£74K
- units × avg price
- Conversion rate
- 18.7%
- Avg BSR
- #121
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 1.9%
- Avg brand age
- 24 months
- Avg seller age
- 223 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
29
Top-5 brand share
60%
Top 20: 97%
Top-5 click share
58%
Top 20: 91%
Open market
34%
- Shonye18%
- Aeuezxx13%
- FYACCD12%
- TUPARKA11%
- Obeyalash7%
- Horyue6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top lash tape search terms
- lash tape43K/yr
- eyelash tape16K/yr
- lash tape for eyelash extension7K/yr
- eyelash tape for lash extensions4K/yr
Top lash tape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
4 Rolls False Eyelash Tape Pink Lash Tape Breathable & Micropore PE for Extensions 9M Each Roll
Shonye£3.804.3★323 rev
Eyelash Tape 2 Rolls Eyelash Extension Tape Adhesive Lash Extension Tape Breathable Micropore Fabric Tape Eyelash Isolation Tape for Eyelash Extensions(Pink)
Aeuezxx£2.754.3★147 rev
FYACCD Eyelash Tape 2 Rolls Eyelash Extension Tape Eyelashes Adhesive Tape for Eyelashes Extension DIY
FYACCD£3.244.4★700 rev
TUPARKA 8 Rolls White Eyelash Tape Adhesive Eyelash Tapes Lash Tape for Eyelash Extension Supply 9M Each Roll
TUPARKA£5.094.4★3,252 rev
Horyue 2 Rolls White Lash Tape Breathable PE Eyelash Tape for Extensions Easy Tear Under Eye Tape for False Lashes and Professional Makeup Application (1.25cm Width 9m/Roll)
Horyue£3.321.0★1 rev
Newest
by launch dateHoryue 2 Rolls White Lash Tape Breathable PE Eyelash Tape for Extensions Easy Tear Under Eye Tape for False Lashes and Professional Makeup Application (1.25cm Width 9m/Roll)
Horyue£3.321 rev
EMEDA Silicone Lash Tape for Eyelash Extensions - Gel Eyelash Tape for Sensitive Skin to Make Up/Lips/Eye Shadow/DIY/Salon Easy Tear Microporous Breathable Lash Extension Tape 4 Rolls
EMEDA£6.50120 rev
4 Rolls Eyelash Tape Pink Adhesive Lash Tape for Eyelash Extension Breathable Micropore Fabric Tapes for Lash Extension 9M Each Roll
Sernvaloq£3.435 rev
6 Rolls Eyelash Tape Eyelashes Extension Tape Breathable Micropore Fabric Lash Tapes 9m Each Roll Beauty Eyelash Ta-pe Eyelashes Isolation Tapes Easy to Tear Makeup Eye Lashes Tool
Maobeez£3.665 rev
Nuqin Lash Tape 6Pcs Blue 6mx1.2cm Eyelash Tape for Eyelash Extension & Lash Extensions Breathable & Comfortable
Nuqin£3.226 rev
Trending
90-day click momentumHoryue 2 Rolls White Lash Tape Breathable PE Eyelash Tape for Extensions Easy Tear Under Eye Tape for False Lashes and Professional Makeup Application (1.25cm Width 9m/Roll)
Horyue£3.321.0★
EMEDA Silicone Lash Tape for Eyelash Extensions - Gel Eyelash Tape for Sensitive Skin to Make Up/Lips/Eye Shadow/DIY/Salon Easy Tear Microporous Breathable Lash Extension Tape 4 Rolls
EMEDA£6.504.3★
8 Rolls Lash Extension Tape Adhesive Eyelash Tapes Breathable Micropore Fabric Makeup Medical Tape for Sensitive Skin False Eyelash Patch Supplies Makeup Wound Care9M Each Roll
Novstuf£4.915.0★
4 Rolls Eyelash Tape Pink Adhesive Lash Tape for Eyelash Extension Breathable Micropore Fabric Tapes for Lash Extension 9M Each Roll
Sernvaloq£3.434.6★
Eyelash Tape Lift Tape Lash Extension Micropore Medical Tape for Eyelash Extensions Eyelash Makeup Tools (10 Rolls 0.5inch×9m)
syloripha£4.854.4★
What buyers say about lash tape
What buyers praise and complain about, mined from review topics.What buyers love
“Great value for money”
“its high quality tape”
“it sticks to the skin really well well too”
“Fit for purpose”
“Very handy and do the job”
“Just what i needed”
What buyers complain about
“Not sticky”
“the quality is really bad”
“Not silicone”
“Not useful for lash extensions”
“I can't use any of them”
“Not as advertised”
“Not as strong as other brands”
Top return reasons
Common questions
- Is lash tape profitable to sell on Amazon United Kingdom?
- The niche generates £64K/yr across 28 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Worth a look (52/100).
- How competitive is the lash tape niche?
- 23 brands and 29 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in lash tape?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Material Quality. The return rate is 0.1%.
- When does demand for lash tape peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the lash tape niche?
- Listings span £2.71–£8.33; the average listing price is £4.91 (sweet spot $15–$100). The average incumbent carries 479 reviews — the moat a new listing must climb.