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Lash Tape

Lash Tape shows searches that convert (18.7% search→purchase), but prices mostly outside the sweet spot ($2.71–$8.33) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 26% of 2,481 Beauty niches · +5 vs the category median of 47

Market size 16Growth 19Conversion 99Competition 46Returns 99Price range 0Avg price 14Brand share 75Review moat 76Quality gap 82
This niche Category average · 2,481 niches

Is Lash Tape profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lash Tape is a £64K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 52/100.

Lash Tape: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -12.8% over the last 90 days and 18.7% of searches end in a purchase.

£64K

revenue / yr

Units sold / yr15K
Search volume / yr-12.8%70K
Conversion rate18.7%
Avg price£4.91

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers23 · 29
Top-5 product click share58%
Open market40%
Avg brand age24 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement96%
New entrants (1y)7· 0 succeeded
Avg rating4.2★
Avg reviews479

Top Lash Tape products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

29

Top-5 brand share

60%

Top 20: 97%

Top-5 click share

58%

Top 20: 91%

Open market

34%

  • Shonye18%
  • Aeuezxx13%
  • FYACCD12%
  • TUPARKA11%
  • Obeyalash7%
  • Horyue6%

Lash Tape demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume70KCVR18.7%Products28Brands23Top 5 Brands60%OOS Rate1.9%Rating4.2★Reviews479Avg BSR#121
2K1KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Lash Tape search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lash tape43K/yr
  • eyelash tape16K/yr
  • lash tape for eyelash extension7K/yr
  • eyelash tape for lash extensions4K/yr

What reviews say buyers love and hate about Lash Tape

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Value For Money26%

Great value for money

Quality-Overall23%

its high quality tape

Adhesion/Stickiness15%

it sticks to the skin really well well too

Size-Overall8%

Fit for purpose

Ease Of Use8%

Very handy and do the job

What buyers complain about

90% of reviews
Adhesion/Stickiness63%

Not sticky

Quality-Overall11%

the quality is really bad

Material Quality6%

Not silicone

Eyelash Quality3%

Not useful for lash extensions

Ease Of Use3%

I can't use any of them

Lash Tape return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
29%
2Size-Overall
21%
3Advertised Vs Actual Product
14%
4Quality-Overall
11%
5Texture/Consistency-Overall
7%

Common Lash Tape questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lash Tape 52/100 on Amazon United Kingdom — Worth a look. The niche generates £64K/yr across 28 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -12.8% over the last 90 days.
Search demand for Lash Tape on Amazon United Kingdom is steady year-round — the busiest month runs 1.2× the quietest.