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Lash Shampoo

Maybe

An estimated 0.3% of orders come back. But prices span $5.08–$12.94, mostly outside the sweet spot, so Lash Shampoo is a Maybe.

Flapen Score
50
50 / 100
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Market size
£250K/yr220K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
64%top-5 click share · 13 brands · 15 sellers

Flapen Score

Lash Shampoo against its category

The dotted line is the Beauty average. Past it, Lash Shampoo is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lash Shampoo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lash Shampoo 220K times last year and spent an estimated £250K. The top 5 brands take 73% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 15.8% of those searches ended in a purchase.

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £250K a year.

Searches, last 12 months
220K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
15.8%
Market size, estimated
£250Ka year
Peak month
July1.3× the quietest month
Top search term
lash shampoo65K searches a year

02 · Price

A sale here is worth £7.20.

Listings sell for £7.20 on average, from £5.08 to £12.94. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £7.20 that is £14K to £18K a year per listing.

Average price
£7.20under the $15 to $100 sweet spot
Price range
£5.08–£12.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£14K–£18K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #49 within Make-up. It carries 4,440 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#49in Make-up
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,440per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Lash Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

15

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

21%

  • Brand 132%
  • Brand 219%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Lash Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Lash Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lash shampoo65K/yr
  • lash shampoo for lash extensions27K/yr
  • lash cleanser23K/yr
  • eyelash shampoo20K/yr
  • eyelash cleaner for extensions14K/yr
  • eyelash shampoo for eyelash extensions12K/yr
  • eyelash cleaner10K/yr
  • eyelash extension cleanser9K/yr
  • lash extension cleanser9K/yr
  • lash cleaner6K/yr

Reviews and returns

What reviews say buyers love and hate about Lash Shampoo

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Eyelash Quality”
24%of negative reviews mention “Allergies”
0.3%of orders come back
“irritated my eyes”
A buyer, on “Allergies”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Lash Shampoo questions

Answered from the same tracked data.