Is lash lift glue profitable to sell on Amazon United Kingdom?

The niche generates £44K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Skip it (46/100).

How competitive is the lash lift glue niche?

12 brands and 14 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in lash lift glue?

Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Residue. The return rate is 0.2%.

What does it cost to enter the lash lift glue niche?

Listings span £4.24–£8.39; the average listing price is £7.16 (sweet spot $15–$100). The average incumbent carries 552 reviews — the moat a new listing must climb.

lash lift glue

Skip it

Prices mostly outside the sweet spot ($4.24–$8.39) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible13.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Good552.25

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Growth

Okay+0.9%

90-day search growth — must beat 0% to launch

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£7.16

avg listing price — sweet spot $15–$100

Market size

Bad£44K

£44K/yr · 44K searches

Price range

Bad£4.24–£8.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, lash lift glue is a £44K/yr Amazon United Kingdom market (44K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 46/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

lash lift glue market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £43K–£57K; units × avg price
Conversion rate: 13.9%
Avg BSR: #202
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.5%
Avg brand age: 33 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

15%

LASHVIEW25%
Lomansa23%
Libeauty15%
AirLift11%
PERMANIA6%
Rosarden4%
Open — no brand owns it (6 brands, 15%)

Demand

Weekly Amazon search volume, last 51 weeks — +0.9% search growth over the last 90 days.

Open Trend

Top lash lift glue search terms

lash lift glue25K/yr -1.9%14.8% conv.
lash lift balm10K/yr +10.4%9.6% conv.
lash lift glue balm6K/yr +1.4%7.9% conv.
lash lift adhesive4K/yr -5.9%13.0% conv.

All search terms

Top lash lift glue products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LASHVIEW Lash Lift Kit Lash Lift Eyelash Perm Kit Professional Semi-Permanent Curling Perming Wave Suitable For Salon (lashlift-Glue)

LASHVIEW£7.524.2★1,269 rev

Lomansa Lash Lift Balm Lash Lift Glue Eyelash Perm Glue Strong Hold with 2 In 1 Treatment of Lifting and Nourishing Lash Lift Adhesive(Strawberry)

Lomansa£8.084.1★358 rev

Libeauty Lash Lift 2 in 1 Eyelash Perm Glue Balm With Fruits Scent - Strong Sticky & Quickly Dry Suitable for Salon Use (Strawberry)

Libeauty£8.124.0★1,024 rev

AirLift Fixing Gel 2ml Twist Professional Brow Lamination and Lash Lift Glue Strong Adhesive UK

AirLift£6.794.4★104 rev

Lomansa Lash Lift Glue Brow Lamination Glue Eyelash Adhesive for Lash Lifting and Curling Strong Sticky Hold Eyelash Perm(5ml)

Lomansa£8.174.2★3,304 rev

Newest

by launch date

Lash Lift Balm Upgraded Lash Lift Glue for Eyelash Perming & Brow Lamination 2 in 1 Eyelash Perm Glue Balm Lifting and Nourishing Lash Lift Adhesive - Strong Sticky & Quickly Dry

KAYZON£6.021 rev

3mo ago

Lash Lift Glue Balm Kit Upgraded Eyelash Lift Glue Balm with Lash Lift Pads and Brush for Perfect Eyelash Perm & Brow Lamination Easy to Apply and Fast Drying & Strong Hold

Ofanyia£7.1259 rev

5mo ago

PERMANIA Lash Lift Balm Lash Lift Glue Glue Balm for Eyelash Perming & Brow Lamination Gentle Adhesive with Strong Hold Easy Application (5g Lavender Scent)

PERMANIA£8.3918 rev

7mo ago

MIYA LASH£7.6535 rev

1y ago

Libeauty Lash Lift 2 in 1 Eyelash Perm Glue Balm With Fruits Scent - Strong Sticky & Quickly Dry Suitable for Salon Use (Strawberry)

Libeauty£8.121,024 rev

1y ago

What buyers say about lash lift glue

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness28%

“Good glue”

Ease Of Use15%

“Easy to use”

Value For Money11%

“love this brand so affordable yet such good product thank you”

Eyelash Quality9%

“Easy to clean off skin and lash shields”

Quality-Overall8%

“much better than the one that came with the kit”

Efficiency5%

“it works great”

Advertised Vs Actual Product4%

“Do the job”

Smell3%

“This product smells quite nice”

Texture/Consistency-Overall2%

“Improved Texture: The balm formula provides a strong hold while remaining flexible enough to adjust hair placement without premature drying”

Brush Quality2%

“includes a precise applicator brush for mess-free use”

What buyers complain about

Adhesion/Stickiness43%

“Very sticki not work good at all”

Value For Money14%

“Waste of money”

Residue8%

“left a residue that was difficult to remove even days later”

Ease Of Use8%

“Which is such a shame as its so easy to work with it otherwise”

Durability4%

“Didn't hold just caused longer working time”

Quality-Overall3%

“Very unhappy with this quality looks like I had”

Moist/Dry2%

“the glue was dried way too fast”

Brightness/Shine/Glow2%

“This glue doesn't give a shine to the brows”

Hard Feel2%

“it remains slightly hard”

Weight Heavy2%

“Too Heavy”

Top return reasons

Adhesion/Stickiness47%

Functionality-Overall24%

Defective Material/Parts9%

Leak-Proof7%

Ease Of Use5%

Durability3%

Eyelash Quality3%

Ease Of Cleaning2%

Common questions

Is lash lift glue profitable to sell on Amazon United Kingdom?: The niche generates £44K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Skip it (46/100).
How competitive is the lash lift glue niche?: 12 brands and 14 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in lash lift glue?: Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Residue. The return rate is 0.2%.
What does it cost to enter the lash lift glue niche?: Listings span £4.24–£8.39; the average listing price is £7.16 (sweet spot $15–$100). The average incumbent carries 552 reviews — the moat a new listing must climb.