Skip to content

Large Hair Rollers

Fail

Prices span $4.24–$10.54, mostly outside the sweet spot, so Large Hair Rollers is a Fail.

Flapen Score
46
46 / 100
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Market size
£70K/yr148K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
58%top-5 click share · 14 brands · 25 sellers

Flapen Score

Large Hair Rollers against its category

The dotted line is the Beauty average. Past it, Large Hair Rollers is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Large Hair Rollers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Large Hair Rollers 148K times last year and spent an estimated £70K. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
6.4%
Market size, estimated
£70Ka year
Peak month
December1.5× the quietest month
Top search term
large hair rollers35K searches a year

02 · Price

A sale here is worth £7.36.

Listings sell for £7.36 on average, from £4.24 to £10.54. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.36 that is £2K to £4K a year per listing.

Average price
£7.36under the $15 to $100 sweet spot
Price range
£4.24–£10.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #51 within Styling Tools. It carries 1,056 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
96%
Out of stock, average day
5.8%
Average rank
#51in Styling Tools
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,056per listing
Listings tracked
23

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Large Hair Rollers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 flat

Sellers

25

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

17%

  • Brand 120%
  • Brand 215%
  • Brand 314%
  • Brand 413%
  • Brand 513%
  • Brand 68%
  • Open — no brand owns it (8 brands, 17%)

Demand

Large Hair Rollers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Large Hair Rollers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • large hair rollers35K/yr
  • large rollers for hair volume17K/yr
  • large velcro rollers for hair15K/yr
  • hair rollers large11K/yr
  • large rollers13K/yr
  • big hair rollers10K/yr
  • jumbo hair rollers10K/yr
  • big rollers6K/yr
  • big rollers for hair volume8K/yr
  • jumbo rollers5K/yr

Reviews and returns

What reviews say buyers love and hate about Large Hair Rollers

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
13%of negative reviews mention “Advertised Vs Actual Product”
0.8%of orders come back
“Not as described”
A buyer, on “Advertised Vs Actual Product”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Large Hair Rollers questions

Answered from the same tracked data.