Is lanolips profitable to sell on Amazon United Kingdom?

The niche generates £63K/yr across 26 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -27.6%. Flapen's verdict: Skip it (41/100).

How competitive is the lanolips niche?

16 brands and 148 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in lanolips?

Top complaints mined from reviews: Moist/Dry, Size-Overall, Value For Money. The return rate is 0.1%.

When does demand for lanolips peak?

Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the lanolips niche?

Listings span £2.39–£14.53; the average listing price is £6.60 (sweet spot $15–$100). The average incumbent carries 6,053 reviews — the moat a new listing must climb.

lanolips

Skip it

Prices mostly outside the sweet spot ($2.39–$14.53) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,052.92

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.60

avg listing price — sweet spot $15–$100

Market size

Bad£63K

£63K/yr · 88K searches

Growth

Bad-27.6%

90-day search growth — must beat 0% to launch

Price range

Bad£2.39–£14.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, lanolips is a £63K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

lanolips market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £66K–£83K; units × avg price
Conversion rate: 10.7%
Avg BSR: #292
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 4.7%
Avg brand age: 50 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

148

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

58%

Top 20: 92%

Open market

20%

WELEDA40%
Burt's Bees14%
Dr. Organic9%
Cliganic7%
eos5%
The Ilex Wood4%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -27.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top lanolips search terms

natural lip balm33K/yr -20.1%4.2% conv.
organic lip balm24K/yr -29.8%5.6% conv.
weleda lip balm18K/yr -35.5%18.4% conv.
lip balm natural4K/yr -23.5%7.2% conv.
burts bees pomegranate lip balm3K/yr -27.8%19.9% conv.
burts bees lip balm pomegranate3K/yr -13.6%14.4% conv.
weleda skin food lip balm4K/yr -50.4%23.8% conv.

All search terms

Top lanolips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Weleda Skin Food Lip Balm Very Dry & Chapped Lips Natural Oils Intensive Nourishment For Men & Women 100% Certified Natural Travel Size Organic Vegetarian 8ml

WELEDA£4.014.5★8,666 rev

Weleda Skin Food Lip Stick Dry & Chapped Lips Natural Oils Intensive Nourishment For Men & Women Certified Natural Vegan 4.8g

WELEDA£3.784.6★277 rev

Burts Bees Lip Balm Pomegranate Moisturising Lip Balm With Beeswax & Vitamin E 100% Natural Origin 4.25g

Burt's Bees£2.774.6★42,086 rev

Cliganic USDA Organic Lip Balm Set - 6 Flavors - 100% Natural Moisturizer for Cracked & Dry Lips

Cliganic£7.724.5★26,776 rev

Weleda Everon Lip Balm with Jojoba Oil Nourishing Lip Treatment 4.8 g

WELEDA£4.564.7★3,551 rev

Newest

by launch date

Dr Organic - Assorted Lip Balm Trio - SPF 15 Protection - Vitamin E Aloe Vera Cherry & Manuka - Vegetarian Cruelty Paraben & SLS Free - 5.7ml - 3 Pack

Dr. Organic£8.1556 rev

9mo ago

Weleda Skin Food Lip Stick Dry & Chapped Lips Natural Oils Intensive Nourishment For Men & Women Certified Natural Vegan 4.8g

WELEDA£3.78277 rev

11mo ago

BeeLushCo Beeswax Lip Balm 100% Natural Bees Wax Shea Butter Almond Oil & Essential Oils Organic Plastic Free Moisturising & Reviving Cold Sore Prevention 15g Handmade in UK (15g Unscented)

BeeLushCo£7.1424 rev

1y ago

Hilltop Honey - Original Beeswax Lip Balm - Moisturising - 4 pack (4x4.5g)

Hilltop Honey£9.93345 rev

1y ago

EOS 100% Natural & Organic Lip Balm Sticks Variety Pack- Strawberry Sorbet Pomegranate Raspberry Sweet Mint & Vanilla Bean 4g 4-Pack Clear 1 Count

eos£12.771,432 rev

2y ago

What buyers say about lanolips

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good quality lip bslm”

Moist/Dry19%

“It is moisturising”

Value For Money11%

“Good value for money”

Smell11%

“It smells beautiful”

Soft Feel6%

“very smooth”

Advertised Vs Actual Product4%

“As advertised”

Efficiency3%

“Effective”

Durability2%

“Durable”

Ease Of Use1%

“Very easy to use”

Color1%

“Lovely colour”

What buyers complain about

Moist/Dry22%

“No moisture”

Size-Overall11%

“Tiny pot”

Value For Money10%

“Very expensive”

Smell5%

“the person told me it smells really horrible”

Quality-Overall4%

“Rubbish”

Allergies4%

“Allergen, skin reaction”

Advertised Vs Actual Product3%

“The marketing appeared to push a plant based narrative”

Thickness3%

“the formula isn't very thick meaning it dries out really quickly so you need to keep reapplying”

Ease Of Use3%

“I cant use them”

Durability2%

“Top broke first use”

Top return reasons

Moist/Dry21%

Smell19%

Defective Material/Parts17%

Functionality-Overall7%

Size-Overall7%

Adhesion/Stickiness5%

Durability5%

Ease Of Use5%

Quality-Overall5%

Ingredients-Overall5%

Common questions

Is lanolips profitable to sell on Amazon United Kingdom?: The niche generates £63K/yr across 26 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -27.6%. Flapen's verdict: Skip it (41/100).
How competitive is the lanolips niche?: 16 brands and 148 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in lanolips?: Top complaints mined from reviews: Moist/Dry, Size-Overall, Value For Money. The return rate is 0.1%.
When does demand for lanolips peak?: Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the lanolips niche?: Listings span £2.39–£14.53; the average listing price is £6.60 (sweet spot $15–$100). The average incumbent carries 6,053 reviews — the moat a new listing must climb.