Lanolips

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months

88K

Growth, 90 days vs prior 90

-27.6%

Conversion, latest week

10.7%

Market size, estimated

£63Ka year

Peak month

December2.9× the quietest month

Top search term

natural lip balm33K searches a year

Listings sell for £6.60 on average, from £2.39 to £14.53. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.60 that is £2K to £3K a year per listing.

Average price

£6.60under the $15 to $100 sweet spot

Price range

£2.39–£14.53

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£2K–£3K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #292 within Lips. It carries 6,053 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

100%

Out of stock, average day

4.7%

Average rank

#292in Lips

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,053per listing

Listings tracked

26

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

50 months