Lanolips
prices mostly outside the sweet spot ($2.39–$14.53) — Lanolips doesn't clear our bar today.
Flapen Score
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Is Lanolips profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Lanolips is a £63K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Lanolips: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -27.6% over the last 90 days and 10.7% of searches end in a purchase.
£63K
revenue / yr
Who owns the niche?
The top 5 brands hold 76% of demand, so 24% of the market is open.
24%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 26 products
Top Lanolips products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Weleda Skin Food Lip Balm Very Dry & Chapped Lips Natural Oils Intensive Nourishment For Men & Women 100% Certified Natural Travel Size Organic Vegetarian 8ml
- Price
- £4.01
- Rating
- 4.5/5
- Reviews
- 8,666
- Age
- 7y ago
Weleda Skin Food Lip Stick Dry & Chapped Lips Natural Oils Intensive Nourishment For Men & Women Certified Natural Vegan 4.8g
- Price
- £3.78
- Rating
- 4.6/5
- Reviews
- 277
- Age
- 11mo ago
Burts Bees Lip Balm Pomegranate Moisturising Lip Balm With Beeswax & Vitamin E 100% Natural Origin 4.25g
- Price
- £2.77
- Rating
- 4.6/5
- Reviews
- 42,086
- Age
- 18y ago
Cliganic USDA Organic Lip Balm Set - 6 Flavors - 100% Natural Moisturizer for Cracked & Dry Lips
- Price
- £7.72
- Rating
- 4.5/5
- Reviews
- 26,776
- Age
- 6y ago
Weleda Everon Lip Balm with Jojoba Oil Nourishing Lip Treatment 4.8 g
- Price
- £4.56
- Rating
- 4.7/5
- Reviews
- 3,551
- Age
- 18y ago
Trending
90-day click momentum
EOS 100% Natural & Organic Lip Balm Sticks Variety Pack- Strawberry Sorbet Pomegranate Raspberry Sweet Mint & Vanilla Bean 4g 4-Pack Clear 1 Count
- Price
- £12.77
- Rating
- 4.8/5
- Reviews
- 1,432
- Age
- 2y ago
Dr Organic - Assorted Lip Balm Trio - SPF 15 Protection - Vitamin E Aloe Vera Cherry & Manuka - Vegetarian Cruelty Paraben & SLS Free - 5.7ml - 3 Pack
- Price
- £8.15
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 9mo ago
Aloe Dent Aloe Vera Lip Balm Natural Vegetarian Cruelty Free Paraben and SLS Free Moisturising UVA and UVB Protection 4 g
- Price
- £2.39
- Rating
- 4.5/5
- Reviews
- 631
- Age
- 18y ago
Hilltop Honey - Original Beeswax Lip Balm - Moisturising - 4 pack (4x4.5g)
- Price
- £9.93
- Rating
- 4.4/5
- Reviews
- 345
- Age
- 1y ago
ATTITUDE Lip Balm Natural Origin Nourishes & Protects Shea Butter Coconut & Olive Oils EWG Verified For Dry Lips Men and Women Vegan Fresh Mint 8.5 g
- Price
- £3.94
- Rating
- 4.3/5
- Reviews
- 925
- Age
- 3y ago
Newest
by launch dateDr Organic - Assorted Lip Balm Trio - SPF 15 Protection - Vitamin E Aloe Vera Cherry & Manuka - Vegetarian Cruelty Paraben & SLS Free - 5.7ml - 3 Pack
- Price
- £8.15
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 9mo ago
Weleda Skin Food Lip Stick Dry & Chapped Lips Natural Oils Intensive Nourishment For Men & Women Certified Natural Vegan 4.8g
- Price
- £3.78
- Rating
- 4.6/5
- Reviews
- 277
- Age
- 11mo ago
BeeLushCo Beeswax Lip Balm 100% Natural Bees Wax Shea Butter Almond Oil & Essential Oils Organic Plastic Free Moisturising & Reviving Cold Sore Prevention 15g Handmade in UK (15g Unscented)
- Price
- £7.14
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 1y ago
Hilltop Honey - Original Beeswax Lip Balm - Moisturising - 4 pack (4x4.5g)
- Price
- £9.93
- Rating
- 4.4/5
- Reviews
- 345
- Age
- 1y ago
EOS 100% Natural & Organic Lip Balm Sticks Variety Pack- Strawberry Sorbet Pomegranate Raspberry Sweet Mint & Vanilla Bean 4g 4-Pack Clear 1 Count
- Price
- £12.77
- Rating
- 4.8/5
- Reviews
- 1,432
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 rising
Sellers
148
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
58%
Top 20: 92%
Open market
20%
- WELEDA40%
- Burt's Bees14%
- Dr. Organic9%
- Cliganic7%
- eos5%
- The Ilex Wood4%
Lanolips demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Top Lanolips search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- natural lip balm33K/yr
- organic lip balm24K/yr
- weleda lip balm18K/yr
- lip balm natural4K/yr
- burts bees pomegranate lip balm3K/yr
- burts bees lip balm pomegranate3K/yr
- weleda skin food lip balm4K/yr
What reviews say buyers love and hate about Lanolips
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Good quality lip bslm”
“It is moisturising”
“Good value for money”
“It smells beautiful”
“very smooth”
What buyers complain about
67% of reviews“No moisture”
“Tiny pot”
“Very expensive”
“the person told me it smells really horrible”
“Rubbish”
Lanolips return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
7%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lanolips questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
