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Lancome Gift Sets for Women

Fail

The top 5 brands take 100% of clicks, so Lancome Gift Sets for Women is a Fail.

Flapen Score
39
39 / 100
Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Market size
£18K/yr29K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
50%top-5 click share · 2 brands · 3 sellers

Flapen Score

Lancome Gift Sets for Women against its category

The dotted line is the Beauty average. Past it, Lancome Gift Sets for Women is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lancome Gift Sets for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lancome Gift Sets for Women 29K times last year and spent an estimated £18K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
1.3%
Market size, estimated
£18Ka year
Peak month
December11.9× the quietest month
Top search term
lancome gift set16K searches a year

02 · Price

A sale here is worth £47.14.

Listings sell for £47.14 on average, from £20.31 to £73.28. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £47.14 that is £0 to £5K a year per listing.

Average price
£47.14inside the $15 to $100 sweet spot
Price range
£20.31–£73.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 32.4% of listings are out of stock. The average listing ranks #407 within Bath & Body. It carries 436 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
32.4%
Average rank
#407in Bath & Body
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
436per listing
Listings tracked
21

04 · Newcomers

5 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
5Amazon's first-year sales bar
Average brand age
42 months

Products

Top Lancome Gift Sets for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

50%

Top 20: 99%

Open market

0%

  • Brand 199%
  • Brand 21%

Demand

Lancome Gift Sets for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 11.9×

Reviews and returns

What reviews say buyers love and hate about Lancome Gift Sets for Women

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
29%of negative reviews mention “Size-Overall”
0.4%of orders come back
“smaller than I thought”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Lancome Gift Sets for Women questions

Answered from the same tracked data.