Lancaster Sun Cream
MaybeAn estimated 0.1% of orders come back. But shoppers spend an estimated $32K a year here, so Lancaster Sun Cream is a Maybe.
- Flapen Score
- 57 / 100Top 11% of 2,481 Beauty niches · +10 vs the category median of 4757
- Market size
- £32K/yr50K searches / yr
- 90-day growth
- +179.0%search demand this quarter
- Competition
- 42%top-5 click share · 15 brands · 106 sellers
Flapen Score
Lancaster Sun Cream against its category
The dotted line is the Beauty average. Past it, Lancaster Sun Cream is stronger. Inside it, weaker.
Market
The Lancaster Sun Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lancaster Sun Cream 50K times last year and spent an estimated £32K. The top 5 brands take 79% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +179.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- +179.0%
- Conversion, latest week
- 4.6%
- Market size, estimated
- £32Ka year
- Peak month
- June9.3× the quietest month
- Top search term
- tan extender17K searches a year
02 · Price
A sale here is worth £13.72.
Listings sell for £13.72 on average, from £3.26 to £34.31. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £13.72 that is £0 to £1K a year per listing.
- Average price
- £13.72under the $15 to $100 sweet spot
- Price range
- £3.26–£34.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
39% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #158 within Body. It carries 3,238 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 39%
- Prime listings
- 91%
- Out of stock, average day
- 2.1%
- Average rank
- #158in Body
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,238per listing
- Listings tracked
- 33
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Lancaster Sun Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Piz Buin After Sun Tan Intensifying Moisturising Lotion (200ml) Nourishing Aftersun Cream with Vitamin E and Shea Butter Ideal to Soothe Sensitive Skin with Tanimel Tan Intensifying Plant Extract
- Price
- £5.29
- Rating
- 4.5/5
- Reviews
- 9,363
- Age
- 17y ago

The Fox Tan Sun Tan Sealer Moisture Rich Formula For Darker & Long-Lasting Tans Creates Flawless Glowing Skin Vegan & Cruelty-Free 220ml
- Price
- £12.14
- Rating
- 4.4/5
- Reviews
- 263
- Age
- 6y ago

Lancaster Golden Tan Maximizer After Sun Lotion One Month Tan Prolonging Natural Tan Accelerator Soothes and Calms Sun-Exposed Skin Softens Skin with Velvety Finish
- Price
- £17.63
- Rating
- 4.7/5
- Reviews
- 3,503
- Age
- 6y ago

Australian Gold Moisture Lock Tan Extender 237 ml
- Price
- £12.04
- Rating
- 4.7/5
- Reviews
- 18,864
- Age
- 18y ago

Australian Gold - Hemp Nation Cocoa Dreams Tan Extender Body Lotion 535 ml
- Price
- £21.43
- Rating
- 4.7/5
- Reviews
- 628
- Age
- 2y ago
Trending
estimated 90-day click momentum
Garnier Ambre Solaire Fake Tan After Sun Hydrating Tan Maintainer with Glycerol & Vitamin E Hydrate Soothe & Intensify Skin Radiant Glow Dermatologically Tested 200ml
- Price
- £4.34
- Rating
- 4.4/5
- Reviews
- 98
- Age
- 10y ago

Australian Gold After Sun Moisturiser with Bronzer 473ml
- Price
- £19.17
- Rating
- 4.5/5
- Reviews
- 123
- Age
- 1y ago

Hawaiian Tropic Hydrating After Sun - Helps to preserve your tan 180 ml 24-Hour Moisturisation With Aloe Vera Vegan
- Price
- £5.28
- Rating
- 4.7/5
- Reviews
- 10,546
- Age
- 8y ago

Australian Gold - Hemp Nation Cocoa Dreams Tan Extender Body Lotion 535 ml
- Price
- £21.43
- Rating
- 4.7/5
- Reviews
- 628
- Age
- 2y ago

Australian Gold Soothing Aloe After Sun Gel Reliefs Skin with No1 Fragrance 237ml
- Price
- £13.20
- Rating
- 4.7/5
- Reviews
- 1,433
- Age
- 13y ago
Newest
by launch date
Australian Gold After Sun Moisturiser with Bronzer 237ml
- Price
- £13.59
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 8mo ago

SupremeTan After Tan Extender
- Price
- £16.02
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 10mo ago

Australian Gold Hemp Nation Vanilla Bean and Pistachio Tan Extender
- Price
- £19.74
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 1y ago

The Fox Tan The Candy Crush Tanning Accelerator & Oil For Long-Lasting Faster & Darker Tans Vegan & Cruelty-Free 120ml (2 Products)
- Price
- £16.16
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 1y ago

Australian Gold After Sun Moisturiser with Bronzer 473ml
- Price
- £19.17
- Rating
- 4.5/5
- Reviews
- 123
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
106
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 89%
Open market
16%
- Australian Gold39%
- Piz Buin13%
- The Fox Tan10%
- Lancaster9%
- Malibu7%
- Pro Tan5%
- Open — no brand owns it (9 brands, 16%)
Demand
Lancaster Sun Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 9.3×
Search terms
Top Lancaster Sun Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tan extender17K/yr
- australian gold aftersun8K/yr
- tan extender moisturiser5K/yr
- tan prolonger moisturiser7K/yr
- australian gold moisture lock4K/yr
- australian gold tan extender3K/yr
- tan extender lotion7K/yr
Reviews and returns
What reviews say buyers love and hate about Lancaster Sun Cream
We read the reviews and the return reasons for every product selling here.
“Horrible smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lancaster Sun Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









