lancaster sun cream
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+179.0%90-day search growth — must beat 0% to launch
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.72avg listing price — sweet spot $15–$100
Price range
Good£3.26–£34.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay3,238.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£32K£32K/yr · 50K searches
According to Flapen's Amazon United Kingdom niche tracking, lancaster sun cream is a £32K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
lancaster sun cream market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £34K–£41K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #158
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 39%
- Out of stock
- 2.1%
- Avg brand age
- 66 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
106
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
42%
Top 20: 89%
Open market
16%
- Australian Gold39%
- Piz Buin13%
- The Fox Tan10%
- Lancaster9%
- Malibu7%
- Pro Tan5%
- Open — no brand owns it (9 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +179.0% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 9.3×
Top lancaster sun cream search terms
- tan extender17K/yr
- australian gold aftersun8K/yr
- tan extender moisturiser5K/yr
- tan prolonger moisturiser7K/yr
- australian gold moisture lock4K/yr
- australian gold tan extender3K/yr
- tan extender lotion7K/yr
Top lancaster sun cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Piz Buin After Sun Tan Intensifying Moisturising Lotion (200ml) Nourishing Aftersun Cream with Vitamin E and Shea Butter Ideal to Soothe Sensitive Skin with Tanimel Tan Intensifying Plant Extract
Piz Buin£5.294.5★9,363 rev
The Fox Tan Sun Tan Sealer Moisture Rich Formula For Darker & Long-Lasting Tans Creates Flawless Glowing Skin Vegan & Cruelty-Free 220ml
The Fox Tan£12.144.4★263 rev
Lancaster Golden Tan Maximizer After Sun Lotion One Month Tan Prolonging Natural Tan Accelerator Soothes and Calms Sun-Exposed Skin Softens Skin with Velvety Finish
Lancaster£17.634.7★3,503 rev
Australian Gold Moisture Lock Tan Extender 237 ml
Australian Gold£12.044.7★18,864 rev
Australian Gold - Hemp Nation Cocoa Dreams Tan Extender Body Lotion 535 ml
Australian Gold£21.434.7★628 rev
Newest
by launch date
Australian Gold After Sun Moisturiser with Bronzer 237ml
Australian Gold£13.5910 rev
SupremeTan After Tan Extender
SupremeTan£16.0211 rev
Australian Gold Hemp Nation Vanilla Bean and Pistachio Tan Extender
Australian Gold£19.7412 rev
The Fox Tan The Candy Crush Tanning Accelerator & Oil For Long-Lasting Faster & Darker Tans Vegan & Cruelty-Free 120ml (2 Products)
The Fox Tan£16.1614 rev
Australian Gold After Sun Moisturiser with Bronzer 473ml
Australian Gold£19.17123 rev
Trending
90-day click momentum
Garnier Ambre Solaire Fake Tan After Sun Hydrating Tan Maintainer with Glycerol & Vitamin E Hydrate Soothe & Intensify Skin Radiant Glow Dermatologically Tested 200ml
Garnier£4.344.4★
Australian Gold After Sun Moisturiser with Bronzer 473ml
Australian Gold£19.174.5★
Hawaiian Tropic Hydrating After Sun - Helps to preserve your tan 180 ml 24-Hour Moisturisation With Aloe Vera Vegan
HAWAIIAN Tropic£5.284.7★
Australian Gold - Hemp Nation Cocoa Dreams Tan Extender Body Lotion 535 ml
Australian Gold£21.434.7★
Australian Gold Soothing Aloe After Sun Gel Reliefs Skin with No1 Fragrance 237ml
Australian Gold£13.204.7★
What buyers say about lancaster sun cream
What buyers praise and complain about, mined from review topics.What buyers love
“Love the smell”
“Great product it does exactly as it says in the write up”
“Nice moisturiser”
“Works well nice on skin”
“Good price”
“absorbs well”
“is so smooth”
“This is a great product it hydrated your skin”
“has a really nice bronzing colour”
“Works amazingly well”
What buyers complain about
“Horrible smell”
“The product is greasy”
“Got expensive”
“Bad reaction”
“It completely fails to moisturize my skin”
“only draw back was it stained my white nail polish”
“Doesnt effect product”
“woke up looking about 5 shades darker with a suspiciously patchy back”
“Disappointing Performance”
“Misleading”
Top return reasons
Common questions
- Is lancaster sun cream profitable to sell on Amazon United Kingdom?
- The niche generates £32K/yr across 33 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +179.0%. Flapen's verdict: Worth a look (57/100).
- How competitive is the lancaster sun cream niche?
- 15 brands and 106 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in lancaster sun cream?
- Top complaints mined from reviews: Smell, Oily/Greasy, Value For Money. The return rate is 0.1%.
- When does demand for lancaster sun cream peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 9.3× the quietest.
- What does it cost to enter the lancaster sun cream niche?
- Listings span £3.26–£34.31; the average listing price is £13.72 (sweet spot $15–$100). The average incumbent carries 3,238 reviews — the moat a new listing must climb.