Lanacane Anti-chafing Gel
MaybeAn estimated 0.1% of orders come back. But shoppers spend an estimated $49K a year here, so Lanacane Anti-chafing Gel is a Maybe.
- Flapen Score
- 60 / 100Top 6% of 2,481 Beauty niches · +13 vs the category median of 4760
- Market size
- £49K/yr83K searches / yr
- 90-day growth
- +119.9%search demand this quarter
- Competition
- 50%top-5 click share · 19 brands · 154 sellers
Flapen Score
Lanacane Anti-chafing Gel against its category
The dotted line is the Beauty average. Past it, Lanacane Anti-chafing Gel is stronger. Inside it, weaker.
Market
The Lanacane Anti-chafing Gel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lanacane Anti-chafing Gel 83K times last year and spent an estimated £49K. The top 5 brands take 69% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +119.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- +119.9%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £49Ka year
- Peak month
- May7.9× the quietest month
- Top search term
- lanacane anti-chafing gel71K searches a year
02 · Price
A sale here is worth £13.20.
Listings sell for £13.20 on average, from £3.64 to £28.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £13.20 that is £1K to £3K a year per listing.
- Average price
- £13.20under the $15 to $100 sweet spot
- Price range
- £3.64–£28.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #147 within Bath & Body. It carries 2,421 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 93%
- Out of stock, average day
- 12.8%
- Average rank
- #147in Bath & Body
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,421per listing
- Listings tracked
- 27
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Lanacane Anti-chafing Gel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
154
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
50%
Top 20: 92%
Open market
27%
- Brand 133%
- Brand 216%
- Brand 39%
- Brand 46%
- Brand 55%
- Brand 64%
Demand
Lanacane Anti-chafing Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 7.9×
Search terms
Top Lanacane Anti-chafing Gel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lanacane anti-chafing gel71K/yr
- lanacane anti-chafing cream7K/yr
- lanacane anti chafing gel5K/yr
Reviews and returns
What reviews say buyers love and hate about Lanacane Anti-chafing Gel
We read the reviews and the return reasons for every product selling here.
“I didn't find this worked very well at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lanacane Anti-chafing Gel questions
Answered from the same tracked data.