Lanacane Anti-chafing Gel

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +119.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months

83K

Growth, 90 days vs prior 90

+119.9%

Conversion, latest week

4.5%

Market size, estimated

£49Ka year

Peak month

May7.9× the quietest month

Top search term

lanacane anti-chafing gel71K searches a year

Listings sell for £13.20 on average, from £3.64 to £28.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £13.20 that is £1K to £3K a year per listing.

Average price

£13.20under the $15 to $100 sweet spot

Price range

£3.64–£28.97

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #147 within Bath & Body. It carries 2,421 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

93%

Out of stock, average day

12.8%

Average rank

#147in Bath & Body

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,421per listing

Listings tracked

27

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

40 months