Skip to content

Lana Del Rey

Fail

Shoppers spend an estimated $5K a year here, so Lana Del Rey is a Fail.

Flapen Score
40
40 / 100
Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Market size
£5K/yr103K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
45%top-5 click share · 9 brands · 18 sellers

Flapen Score

Lana Del Rey against its category

The dotted line is the Beauty average. Past it, Lana Del Rey is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lana Del Rey market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lana Del Rey 103K times last year and spent an estimated £5K. The top 5 brands take 86% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
0.4%
Market size, estimated
£5Ka year
Peak month
December3.0× the quietest month
Top search term
lana del rey74K searches a year

02 · Price

A sale here is worth £13.11.

Listings sell for £13.11 on average, from £3.59 to £49.64. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £13.11 that is £0 to £1K a year per listing.

Average price
£13.11under the $15 to $100 sweet spot
Price range
£3.59–£49.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 31.5% of listings are out of stock. The average listing ranks #2,237 within Make-up. It carries 63 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
64%
Out of stock, average day
31.5%
Average rank
#2,237in Make-up
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
63per listing
Listings tracked
25

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Lana Del Rey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

18

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

45%

Top 20: 94%

Open market

10%

  • Brand 147%
  • Brand 213%
  • Brand 310%
  • Brand 410%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (3 brands, 10%)

Demand

Lana Del Rey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 3.0×

Search terms

Top Lana Del Rey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lana del rey74K/yr
  • lana del rey merch11K/yr
  • lana del ray8K/yr
  • lana5K/yr
  • lana del rey gifts2K/yr
  • lana del rey merchandise3K/yr

Reviews and returns

What reviews say buyers love and hate about Lana Del Rey

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Print Quality”
0.7%of orders come back
“Misprinted”
A buyer, on “Print Quality”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Lana Del Rey questions

Answered from the same tracked data.