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Lamellar Water

Fail

The top 5 brands take 100% of clicks, so Lamellar Water is a Fail.

Flapen Score
34
34 / 100
Ranks 2,344 of 2,481 Beauty niches · −13 vs the category median of 47
Market size
£48K/yr77K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
92%top-5 click share · 2 brands · 91 sellers

Flapen Score

Lamellar Water against its category

The dotted line is the Beauty average. Past it, Lamellar Water is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lamellar Water market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lamellar Water 77K times last year and spent an estimated £48K. All 2 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
11.7%
Market size, estimated
£48Ka year
Top search term
wonder water23K searches a year

02 · Price

A sale here is worth £5.40.

Listings sell for £5.40 on average, from £4.26 to £6.27. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At £5.40 that is £7K to £8K a year per listing.

Average price
£5.40under the $15 to $100 sweet spot
Price range
£4.26–£6.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,250–1,500
Revenue per listing a year
£7K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #177 within Shampoos & Conditioners. It carries 2,136 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#177in Shampoos & Conditioners
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,136per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Lamellar Water products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

91

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 220%

Demand

Lamellar Water search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3× · 11 of 12 months tracked

Search terms

Top Lamellar Water search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wonder water23K/yr
  • loreal wonder water12K/yr
  • lamellar water11K/yr
  • garnier hair drink6K/yr
  • elvive wonder water6K/yr
  • 8 second wonder water3K/yr
  • wonder water by loreal elvive7K/yr
  • hair water4K/yr
  • hair drink4K/yr

Reviews and returns

What reviews say buyers love and hate about Lamellar Water

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Smell”
19%of negative reviews mention “Smell”
0.1%of orders come back
“Not the same fragrance :”
A buyer, on “Smell”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lamellar Water questions

Answered from the same tracked data.