Lacoste Red

Shoppers searched for this 701K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £361K a year.

Searches, last 12 months

701K

Growth, 90 days vs prior 90

+31.1%

Conversion, latest week

1.5%

Market size, estimated

£361Ka year

Peak month

December3.5× the quietest month

Top search term

lacoste148K searches a year

Listings sell for £35.53 on average, from £7.21 to £77.66. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £35.53 that is £4K to £9K a year per listing.

Average price

£35.53inside the $15 to $100 sweet spot

Price range

£7.21–£77.66

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£4K–£9K

Returns

1.7%of orders · Amazon United Kingdom median 0.6%

47% of listings pay for placement with sponsored ads. 66% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #668 within Fragrances. It carries 5,548 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

66%

Out of stock, average day

2.1%

Average rank

#668in Fragrances

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,548per listing

Listings tracked

104

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

57 months