How competitive is the Lacoste Red niche on Amazon United Kingdom?

19 brands and 76 sellers compete in Lacoste Red on Amazon United Kingdom. The top 5 Lacoste Red products take 18% of clicks and its top 5 brands hold 82% of demand.

What do buyers complain about in Lacoste Red?

Lacoste Red buyers on Amazon United Kingdom complain most about Size-Overall, Smell, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 1.7%.

What does it cost to enter the Lacoste Red niche?

Lacoste Red sells for £35.53 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £7.21–£77.66. The average incumbent carries 5,548 reviews — the moat a new listing must climb.

Lacoste Red

Lacoste Red shows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 6% of 2,481 Beauty niches · +13 vs the category median of 47

This niche Category average · 2,481 niches

Is Lacoste Red profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lacoste Red is a £361K/yr Amazon United Kingdom market (701K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.

Lacoste Red: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +31.1% over the last 90 days and 1.5% of searches end in a purchase.

£361K

revenue / yr

Units sold / yr13K

Search volume / yr+31.1%701K

Conversion rate1.5%

Avg price£35.53

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers19 · 76

Top-5 product click share18%

Open market18%

Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 104 products

Top Lacoste Red products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Lacoste - Polo L.12.12 Original Fit Men - L1212

Price: £62.61
Rating: 4.4/5
Reviews: 7,251
Age: 16y ago

Lacoste - Polo L.12.12 Original Fit Men - L1212

Price: £67.03
Rating: 4.4/5
Reviews: 7,251
Age: 16y ago

Lacoste Bath Robe Cotton White One Size

Price: £33.53
Rating: 4.5/5
Reviews: 1,681
Age: 9y ago

Diesel Only The Brave Eau de Toilette Spray Perfume For Men Fresh Fragrance 50ml

Price: £25.67
Rating: 4.7/5
Reviews: 14,626
Age: 17y ago

Lacoste - Polo L.12.12 Original Fit Men - L1212

Price: £65.19
Rating: 4.4/5
Reviews: 7,251
Age: 14y ago

Newest

by launch date

Lacoste Mens Sports Polo Shirt Black L

Price: £48.69
Rating: 4.2/5
Reviews: 37
Age: 1y ago

Lacoste L.12.12 Blanc Eau de Toilette 100 ml

Price: £33.98
Rating: 4.7/5
Reviews: 524
Age: 2y ago

Mens DKNY GIANTS - 3pk Black/White/Grey

Price: £15.95
Rating: 4.3/5
Reviews: 3,903
Age: 4y ago

Diesel Watch for Men Master Chief Three Hand Movement 43 mm Gunmetal Stainless Steel Case with a Leather Strap DZ1964

Price: £57.19
Rating: 4.6/5
Reviews: 3,974
Age: 4y ago

Calvin Klein Mens Campus Polo Shirt - Burgundy - L

Price: £23.76
Rating: 4.6/5
Reviews: 4,388
Age: 5y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

18%

Top 20: 49%

Open market

14%

Lacoste52%
Diesel10%
Tommy Hilfiger7%
Calvin Klein7%
BOSS5%
DKNY4%
Open — no brand owns it (13 brands, 14%)

Lacoste Red demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume701KCVR1.5%Products104Brands19Top 5 Brands82%OOS Rate2.1%Rating4.5★Reviews5,548Avg BSR#668

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Top Lacoste Red search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lacoste148K/yr +4.6%0.3% conv.
lacoste polo shirts mens99K/yr +58.3%0.2% conv.
lacoste t shirt mens59K/yr +214.4%0.2% conv.
diesel aftershave men78K/yr +44.9%4.9% conv.
diesel68K/yr -14.8%0.6% conv.
lacoste aftershave men52K/yr +40.8%4.2% conv.
diesel only the brave36K/yr +21.0%5.2% conv.
lacoste perfume for men23K/yr +0.1%2.1% conv.
diesel perfume men17K/yr +5.1%2.3% conv.
lacoste men17K/yr -23.6%0.2% conv.

What reviews say buyers love and hate about Lacoste Red

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Smell34%

“Great smell”

Quality-Overall21%

“Absolute quality”

Value For Money11%

“Decent price”

Size-Overall11%

“Sizing spot on”

Durability3%

“Its very durable”

What buyers complain about

73% of reviews

Size-Overall21%

“I DIDN'T LIKE THE FIT”

Smell12%

“Has a weird smell like wee on the bottle”

Quality-Overall9%

“These t shirts are not made very well”

Durability7%

“And it doesn't last”

Shrinkage Resistance7%

“They shrink, don't buy”

Lacoste Red return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

83%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

70%

2Quality-Overall

3Smell

4Length

5Color

Common Lacoste Red questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lacoste Red 60/100 on Amazon United Kingdom — Worth a look. The niche generates £361K/yr across 104 tracked products. 1 of 7 products launched in the last 360 days are still selling. Search demand moved +31.1% over the last 90 days.