lacoste red
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible£35.53avg listing price — sweet spot $15–$100
Price range
Great£7.21–£77.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Growth
Good+31.1%90-day search growth — must beat 0% to launch
Market size
Good£361K£361K/yr · 701K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Bad5,547.52avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, lacoste red is a £361K/yr Amazon United Kingdom market (701K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
lacoste red market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £355K–£444K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #668
- Page quality
- 0%
- Prime
- 66%
- Sponsored
- 47%
- Out of stock
- 2.1%
- Avg brand age
- 57 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
76
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
18%
Top 20: 49%
Open market
14%
- Lacoste52%
- Diesel10%
- Tommy Hilfiger7%
- Calvin Klein7%
- BOSS5%
- DKNY4%
- Open — no brand owns it (13 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +31.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Top lacoste red search terms
- lacoste148K/yr
- lacoste polo shirts mens99K/yr
- lacoste t shirt mens59K/yr
- diesel aftershave men78K/yr
- diesel68K/yr
- lacoste aftershave men52K/yr
- diesel only the brave36K/yr
- lacoste perfume for men23K/yr
- diesel perfume men17K/yr
- lacoste men17K/yr
Top lacoste red products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lacoste - Polo L.12.12 Original Fit Men - L1212
Lacoste£62.614.4★7,251 rev
Lacoste - Polo L.12.12 Original Fit Men - L1212
Lacoste£67.034.4★7,251 rev
Lacoste Bath Robe Cotton White One Size
Lacoste£33.534.5★1,681 rev
Diesel Only The Brave Eau de Toilette Spray Perfume For Men Fresh Fragrance 50ml
Diesel£25.674.7★14,626 rev
Lacoste - Polo L.12.12 Original Fit Men - L1212
Lacoste£65.194.4★7,251 rev
Newest
by launch date
Lacoste Mens Sports Polo Shirt Black L
Lacoste£48.6937 rev
Lacoste L.12.12 Blanc Eau de Toilette 100 ml
Lacoste£33.98524 rev
Mens DKNY GIANTS - 3pk Black/White/Grey
DKNY£15.953,903 rev
Diesel Watch for Men Master Chief Three Hand Movement 43 mm Gunmetal Stainless Steel Case with a Leather Strap DZ1964
Diesel£57.193,974 rev
Calvin Klein Mens Campus Polo Shirt - Burgundy - L
Calvin Klein£23.764,388 rev
Trending
90-day click momentum
Lacoste - Polo L.12.12 Original Fit Men - L1212
Lacoste£57.354.4★
Lacoste - Polo L.12.12 Original Fit Men - L1212
Lacoste£65.194.4★
Lacoste - Polo L.12.12 Original Fit Men - L1212
Lacoste£61.724.4★
Lacoste - Polo L.12.12 Original Fit Men - L1212
Lacoste£57.774.4★
Lacoste Mens Sports Polo Shirt Black L
Lacoste£48.694.2★
What buyers say about lacoste red
What buyers praise and complain about, mined from review topics.What buyers love
“Great smell”
“Absolute quality”
“Decent price”
“Sizing spot on”
“Its very durable”
“Extremely comfortable”
“Does the job”
“The perfect gift”
“Nice colours also”
“The fabric is definitely cotton”
What buyers complain about
“I DIDN'T LIKE THE FIT”
“Has a weird smell like wee on the bottle”
“These t shirts are not made very well”
“And it doesn't last”
“They shrink, don't buy”
“Poor colour”
“Misinformation”
“Letters have come off the front”
“Thin”
“The price I feel is way to much for what you are getting I think your paying more for the fancy bottle than what's inside”
Top return reasons
Common questions
- Is lacoste red profitable to sell on Amazon United Kingdom?
- The niche generates £361K/yr across 104 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +31.1%. Flapen's verdict: Worth a look (60/100).
- How competitive is the lacoste red niche?
- 19 brands and 76 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in lacoste red?
- Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 1.7%.
- When does demand for lacoste red peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the lacoste red niche?
- Listings span £7.21–£77.66; the average listing price is £35.53 (sweet spot $15–$100). The average incumbent carries 5,548 reviews — the moat a new listing must climb.