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La Roche Posay Vitamin C Serum

Fail

The top 5 brands take 98% of clicks, so La Roche Posay Vitamin C Serum is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£139K/yr100K searches / yr
90-day growth
+5.8%search demand this quarter
Competition
86%top-5 click share · 6 brands · 133 sellers

Flapen Score

La Roche Posay Vitamin C Serum against its category

The dotted line is the Beauty average. Past it, La Roche Posay Vitamin C Serum is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The La Roche Posay Vitamin C Serum market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for La Roche Posay Vitamin C Serum 100K times last year and spent an estimated £139K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
+5.8%
Conversion, latest week
7.8%
Market size, estimated
£139Ka year
Peak month
November6.7× the quietest month
Top search term
cerave vitamin c serum30K searches a year

02 · Price

A sale here is worth £17.81.

Listings sell for £17.81 on average, from £6.31 to £33.85. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £17.81 that is £9K to £13K a year per listing.

Average price
£17.81inside the $15 to $100 sweet spot
Price range
£6.31–£33.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£9K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #305 within Face. It carries 5,583 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#305in Face
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,583per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top La Roche Posay Vitamin C Serum products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

£0£21K£42K£63K£84K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

133

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

0%

  • CeraVe42%
  • L'Oreal Paris26%
  • La Roche-Posay21%
  • Garnier5%
  • L’Oréal Paris men expert3%
  • The INKEY List2%
  • Open — no brand owns it (0%)

Demand

La Roche Posay Vitamin C Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.7×

Search terms

Top La Roche Posay Vitamin C Serum search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cerave vitamin c serum30K/yr
  • loreal vitamin c serum21K/yr
  • la roche posay vitamin c serum13K/yr
  • loreal vitamin c11K/yr
  • cerave vitamin c11K/yr
  • la roche posay vitamin c5K/yr
  • cerave vitamin c serum for face4K/yr
  • vitamin c loreal2K/yr
  • loreal vitamin c serum for face980/yr
  • la roche-posay vitamin c serum2K/yr

Reviews and returns

What reviews say buyers love and hate about La Roche Posay Vitamin C Serum

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Suitability Combination Skin”
16%of negative reviews mention “Allergies”
0.1%of orders come back
“Allergic reaction”
A buyer, on “Allergies”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common La Roche Posay Vitamin C Serum questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data