Korean Toner
FailShoppers spend an estimated $77K a year here, so Korean Toner is a Fail.
- Flapen Score
- 43 / 100Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 4743
- Market size
- £77K/yr98K searches / yr
- 90-day growth
- -5.3%search demand this quarter
- Competition
- 51%top-5 click share · 12 brands · 168 sellers
Flapen Score
Korean Toner against its category
The dotted line is the Beauty average. Past it, Korean Toner is stronger. Inside it, weaker.
Market
The Korean Toner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Korean Toner 98K times last year and spent an estimated £77K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Feb–Mar–Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- -5.3%
- Conversion, latest week
- 6.3%
- Market size, estimated
- £77Ka year
- Peak month
- January2.6× the quietest month
- Top search term
- korean toner38K searches a year
02 · Price
A sale here is worth £12.45.
Listings sell for £12.45 on average, from £6.61 to £20.81. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £12.45 that is £3K to £6K a year per listing.
- Average price
- £12.45under the $15 to $100 sweet spot
- Price range
- £6.61–£20.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #61 within Face. It carries 3,321 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #61in Face
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,321per listing
- Listings tracked
- 28
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Korean Toner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
haruharu Wonder Black Rice Hyaluronic Toner for Sensitive Skin Alcohol Free Fragrance Free Deep Hydration Glass Skin Korean Skincare Vegan Cruelty-Free 150ml
- Price
- £10.20
- Rating
- 4.6/5
- Reviews
- 3,123
- Age
- 5y ago

haruharu Wonder Black Rice Hyaluronic Toner for Sensitive Skin Alcohol Free Fragrance Free Deep Hydration Glass Skin Korean Skincare Vegan Cruelty-Free 300ml
- Price
- £15.31
- Rating
- 4.7/5
- Reviews
- 1,162
- Age
- 2y ago

ROUND LAB 1025 Dokdo Toner (200ml) Oil Control and Reduces Excess Sebum Gentle Exfoliating Facial Toner Deep Sea Water for Moisturization Soft Finish Without Stickiness Korean Skin Care
- Price
- £10.07
- Rating
- 4.6/5
- Reviews
- 2,021
- Age
- 2y ago

Haruharu Wonder Black Rice Probiotics Essence Toner for Strong Skin Barrier with Ceramides Fermented Ingredients Fatty Acids Soothing Moisturizing Plumping
- Price
- £14.94
- Rating
- 4.6/5
- Reviews
- 3,152
- Age
- 2y ago

ROUND LAB 1025 Dokdo Toner (100ml) Oil Control and Reduces Excess Sebum Gentle Exfoliating Facial Toner Deep Sea Water for Moisturization Soft Finish Without Stickiness Korean Skin Care
- Price
- £6.61
- Rating
- 4.6/5
- Reviews
- 2,021
- Age
- 5y ago
Trending
estimated 90-day click momentum
haruharu Wonder Black Rice Hyaluronic Toner for Sensitive Skin Alcohol & Fragrance Free Deep Hydration Glass Skin Korean Skincare Vegan Cruelty-Free 150ml (Christmas Edition)
- Price
- £11.76
- Rating
- 4.7/5
- Reviews
- 1,162
- Age
- 1y ago

haruharu Wonder Best Glow Trial Kit Strong Hydrated Glowing Daily Routine Mini Size Double Cleansing Toner Barrier Essence
- Price
- £15.73
- Rating
- 4.6/5
- Reviews
- 181
- Age
- 7mo ago

haruharu Wonder Black Rice Hyaluronic Toner Deep Hydration Glass Skin Hyaluronic Acid Lavender Oil Skin Plumpling Korean Skincare Vegan Cruelty-Free 300 ml
- Price
- £13.28
- Rating
- 4.6/5
- Reviews
- 5,543
- Age
- 7y ago

haruharu wonder Black Rice Moisture Cleansing Oil Double Cleansing Daily Makeup Remover Pore Oil Cleanser Korean Skincare For sensitive Non-comedogenic 150ml
- Price
- £12.37
- Rating
- 4.4/5
- Reviews
- 4,171
- Age
- 2y ago

medicube Triple Collagen Toner - Hydrolyzed Atelo & Soluble Collagen for Deep Hydration & Plump Skin - Fast-Absorbing Formula for All-Day Suppleness Korean Skincare (140ml)
- Price
- £10.44
- Rating
- 4.7/5
- Reviews
- 2,327
- Age
- 6y ago
Newest
by launch date
haruharu Wonder Best Glow Trial Kit Strong Hydrated Glowing Daily Routine Mini Size Double Cleansing Toner Barrier Essence
- Price
- £15.73
- Rating
- 4.6/5
- Reviews
- 181
- Age
- 7mo ago

haruharu Wonder Black Rice Probiotics 2% NAD+ Serum Mist Ultra-Fine Mist Hydrating & Plumping Barrier Support Sensitive Skin Ceramide Korean Skincare Vegan 80ml
- Price
- £13.29
- Rating
- 4.5/5
- Reviews
- 676
- Age
- 8mo ago

numbuzin No.9 Anti-Aging Essence Toner with NAD+ & PDRN | Hydrating & Firming Care for Wrinkles & Fine Lines | Glow Boosting Toner | Korean Skincare | 150 ml (5.07 fl. oz.)
- Price
- £10.83
- Rating
- 4.6/5
- Reviews
- 1,634
- Age
- 1y ago

medicube Salmon DNA PDRN Pink CICA Soothing Toner I Pink Glow Toner for Skin Boosting Soothing and Calming Uneven Skin Tone Peptide & Niacinamide Korean Skin Care (250ml)
- Price
- £10.96
- Rating
- 4.6/5
- Reviews
- 3,622
- Age
- 1y ago

Anua Heartleaf 77 Soothing Toner Moisturizing & Calming Facial Toner for Glass Skin Hyaluronic Acid Lightweight Hydration for Sensitive Skin Redness Relief Korean Skin Care 8.45 fl.oz
- Price
- £12.38
- Rating
- 4.6/5
- Reviews
- 737
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
168
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 93%
Open market
9%
- Haruharu50%
- ROUND LAB18%
- medicube8%
- ANUA8%
- Beauty of Joseon5%
- numbuzin2%
- Open — no brand owns it (6 brands, 9%)
Demand
Korean Toner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Nov · busiest ÷ quietest = 2.6×
Search terms
Top Korean Toner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- korean toner38K/yr
- haruharu wonder black rice toner11K/yr
- haruharu wonder toner10K/yr
- haruharu toner5K/yr
- haru haru toner6K/yr
- korean skincare toners5K/yr
- round lab toner4K/yr
- toner korean5K/yr
- dokdo toner3K/yr
- korean skincare toner7K/yr
Reviews and returns
What reviews say buyers love and hate about Korean Toner
We read the reviews and the return reasons for every product selling here.
“it gives me a rash”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Korean Toner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









