korean sunscreen
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good£811K£811K/yr · 1.8M searches
Price range
Good£8.48–£25.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+34.8%90-day search growth — must beat 0% to launch
Avg price
Good£12.57avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,978.44avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, korean sunscreen is a £811K/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
korean sunscreen market data
- Units sold / yr
- 100K–125K
- avg 4,000–5,000/product
- Revenue / yr
- £1.3M–£1.6M
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #66
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 94%
- Out of stock
- 0.7%
- Avg brand age
- 39 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
124
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Beauty of Joseon85%
- COSRX6%
- ROUND LAB4%
- Haruharu2%
- JXMLTT2%
- PURITO2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.8% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.6×
Top korean sunscreen search terms
- beauty of joseon937K/yr
- beauty of joseon sunscreen457K/yr
- korean sunscreen109K/yr
- beauty of joseon spf31K/yr
- korean spf24K/yr
- haruharu wonder sunscreen25K/yr
- round lab sunscreen19K/yr
- purito sunscreen17K/yr
- house of joseon19K/yr
- beauty of joseon relief sun spf50+8K/yr
Top korean sunscreen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beauty of Joseon Relief Sun Rice Probiotics SPF 50+ PA++++ Korean Sunscreen sunblock for Face Daily Sunscreen for Men Women Skincare 50ml
Beauty of Joseon£9.874.6★12,225 rev
Beauty of Joseon Relief Sun Aqua-Fresh SPF 50+ PA++++ Rice + B5 Lightweight Hydrating Sunscreen for Oily Sensitive Skin Fast Absorbing No White Cast Daily UV Protection Korean Skincare 50ml
Beauty of Joseon£10.464.6★3,481 rev
Beauty of Joseon Relief Sun Set(2pack) (50ml 1.69fl.oz)
Beauty of Joseon£19.904.6★12,225 rev
COSRX Ultra-Light Invisible Sunscreen SPF 50 Face Moisturiser PA++++ Korean Sunscreen Non Oily Sun Cream UVA/UVB Protection Daily Hydrating Sun Lotion No White Cast 50ml
COSRX£9.554.5★1,995 rev
Beauty of Joseon Dynasty Cream Hydrating Face Moisturizer For Dry Sensitive Skin Korean Skincare For Men And Women 100Ml 3.38 Fl.Oz
Beauty of Joseon£18.764.5★7,470 rev
Newest
by launch date
Beauty of Joseon Glow Essentials SetRelief Sun + Dynasty Cream + Glow Serum | Daily Korean Skincare Kit
Beauty of Joseon£25.8457 rev
Relief Sun Organic Sunscreen SPF50+ Rice and Probiotics PA++++Korean Cream Care | Korean Skin for All Skin Types | UV Defens Nourishing Skin Protection 2Pcs
JXMLTT£12.0111 rev
Beauty of Joseon Dynasty Cream Hydrating Face Moisturizer For Dry Sensitive Skin Korean Skincare For Men And Women 100Ml 3.38 Fl.Oz
Beauty of Joseon£18.767,470 rev
Beauty of Joseon Relief Sun Aqua-Fresh SPF 50+ PA++++ Rice + B5 Lightweight Hydrating Sunscreen for Oily Sensitive Skin Fast Absorbing No White Cast Daily UV Protection Korean Skincare 50ml
Beauty of Joseon£10.463,481 rev
Beauty of Joseon Ground Rice and Honey Glow Mask 150ml for Radiant Skin
Beauty of Joseon£10.723,853 rev
Trending
90-day click momentumBeauty of Joseon Glow Essentials SetRelief Sun + Dynasty Cream + Glow Serum | Daily Korean Skincare Kit
Beauty of Joseon£25.844.6★
Relief Sun Organic Sunscreen SPF50+ Rice and Probiotics PA++++Korean Cream Care | Korean Skin for All Skin Types | UV Defens Nourishing Skin Protection 2Pcs
JXMLTT£12.013.5★
COSRX Ultra-Light Invisible Sunscreen SPF 50 Face Moisturiser PA++++ Korean Sunscreen Non Oily Sun Cream UVA/UVB Protection Daily Hydrating Sun Lotion No White Cast 50ml
COSRX£9.554.5★
Beauty of Joseon Relief Sun Rice Probiotics SPF 50+ PA++++ Korean Sunscreen sunblock for Face Daily Sunscreen for Men Women Skincare 50ml
Beauty of Joseon£9.874.6★
PURITO SEOUL Daily Soft Touch Sunscreen 60ml SPF50+ PA++++ Ceramides Non White Cast Water-Resistant UVA & UVB Protection K-Beauty
PURITO£10.464.6★
What buyers say about korean sunscreen
What buyers praise and complain about, mined from review topics.What buyers love
“Good product for skin”
“Excellent product”
“It feels lightweight on the skin”
“dries quickly”
“Makes my skin soft”
“Good Price”
“Easily absorbed”
“a natural glow”
“It moisturizes the skin well”
“Smooth texture”
What buyers complain about
“Gave me a rash”
“Not good for dry skin”
“is not very moisturising”
“Has a very strong unpleasant odour that Im not sure how to describe”
“Sticky face cream”
“Burnt skin after 20 mins sitting in the sun in garden”
“doesn't come out the tube easily”
“Oily skin do not get this”
“Not white cast”
“Disappointed for price”
Top return reasons
Common questions
- Is korean sunscreen profitable to sell on Amazon United Kingdom?
- The niche generates £811K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +34.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the korean sunscreen niche?
- 6 brands and 124 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in korean sunscreen?
- Top complaints mined from reviews: Allergies, Suitability Dry Skin, Moist/Dry. The return rate is 0.1%.
- When does demand for korean sunscreen peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.6× the quietest.
- What does it cost to enter the korean sunscreen niche?
- Listings span £8.48–£25.84; the average listing price is £12.57 (sweet spot $15–$100). The average incumbent carries 5,978 reviews — the moat a new listing must climb.