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Korean Sunscreen

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 98% of clicks, so Korean Sunscreen is a Maybe.

Flapen Score
51
51 / 100
Top 31% of 2,481 Beauty niches · +4 vs the category median of 47
Market size
£811K/yr1.8M searches / yr
90-day growth
+34.8%search demand this quarter
Competition
69%top-5 click share · 6 brands · 124 sellers

Flapen Score

Korean Sunscreen against its category

The dotted line is the Beauty average. Past it, Korean Sunscreen is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Korean Sunscreen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Korean Sunscreen 1.8M times last year and spent an estimated £811K. The top 5 brands take 98% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £811K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
+34.8%
Conversion, latest week
3.6%
Market size, estimated
£811Ka year
Peak month
May2.6× the quietest month
Top search term
beauty of joseon937K searches a year

02 · Price

A sale here is worth £12.57.

Listings sell for £12.57 on average, from £8.48 to £25.84. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At £12.57 that is £50K to £63K a year per listing.

Average price
£12.57under the $15 to $100 sweet spot
Price range
£8.48–£25.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
4,000–5,000
Revenue per listing a year
£50K–£63K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #66 within Face. It carries 5,978 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
0.7%
Average rank
#66in Face
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,978per listing
Listings tracked
18

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Korean Sunscreen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

124

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 26%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Korean Sunscreen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.6×

Search terms

Top Korean Sunscreen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beauty of joseon937K/yr
  • beauty of joseon sunscreen457K/yr
  • korean sunscreen109K/yr
  • beauty of joseon spf31K/yr
  • korean spf24K/yr
  • haruharu wonder sunscreen25K/yr
  • round lab sunscreen19K/yr
  • purito sunscreen17K/yr
  • house of joseon19K/yr
  • beauty of joseon relief sun spf50+8K/yr

Reviews and returns

What reviews say buyers love and hate about Korean Sunscreen

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Suitability Combination Skin”
7%of negative reviews mention “Allergies”
0.1%of orders come back
“Gave me a rash”
A buyer, on “Allergies”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Korean Sunscreen questions

Answered from the same tracked data.