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Korean Sunscreen

Korean Sunscreen shows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 31% of 2,481 Beauty niches · +4 vs the category median of 47

Market size 73Growth 59Conversion 46Competition 26Returns 100Price range 62Avg price 55Brand share 5Review moat 24Quality gap 48
This niche Category average · 2,481 niches

Is Korean Sunscreen profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Korean Sunscreen is a £811K/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 51/100.

Korean Sunscreen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +34.8% over the last 90 days and 3.6% of searches end in a purchase.

£811K

revenue / yr

Units sold / yr125K
Search volume / yr+34.8%1.8M
Conversion rate3.6%
Avg price£12.57

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 124
Top-5 product click share69%
Open market2%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement94%
New entrants (1y)2· 1 succeeded
Avg rating4.5★
Avg reviews5,978

Top Korean Sunscreen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

£0£81K£162K£243K£324K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

124

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Beauty of Joseon85%
  • COSRX6%
  • ROUND LAB4%
  • Haruharu2%
  • JXMLTT2%
  • PURITO2%
  • Open — no brand owns it (0%)

Korean Sunscreen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.8MCVR3.6%Products18Brands6Top 5 Brands98%OOS Rate0.7%Rating4.5★Reviews5,978Avg BSR#66
100K60KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.6×

Top Korean Sunscreen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • beauty of joseon937K/yr
  • beauty of joseon sunscreen457K/yr
  • korean sunscreen109K/yr
  • beauty of joseon spf31K/yr
  • korean spf24K/yr
  • haruharu wonder sunscreen25K/yr
  • round lab sunscreen19K/yr
  • purito sunscreen17K/yr
  • house of joseon19K/yr
  • beauty of joseon relief sun spf50+8K/yr

What reviews say buyers love and hate about Korean Sunscreen

What buyers mention most, as a share of all reviews.

What buyers love

69% of reviews
Suitability Combination Skin13%

Good product for skin

Quality-Overall11%

Excellent product

Weight Light9%

It feels lightweight on the skin

Moist/Dry8%

dries quickly

Soft Feel8%

Makes my skin soft

What buyers complain about

39% of reviews
Allergies7%

Gave me a rash

Suitability Dry Skin6%

Not good for dry skin

Moist/Dry5%

is not very moisturising

Smell4%

Has a very strong unpleasant odour that Im not sure how to describe

Adhesion/Stickiness4%

Sticky face cream

Korean Sunscreen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

14%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Motor Power
12%
2Functionality-Overall
11%
3Ingredients-Overall
8%
4Value For Money
7%
5Suitability Combination Skin
6%

Common Korean Sunscreen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Korean Sunscreen 51/100 on Amazon United Kingdom — Worth a look. The niche generates £811K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +34.8% over the last 90 days.
Search demand for Korean Sunscreen on Amazon United Kingdom peaks in May–Jun–Jul, where the busiest month runs 2.6× the quietest.