korean lip balm
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,808.5avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.24avg listing price — sweet spot $15–$100
Growth
Bad-26.7%90-day search growth — must beat 0% to launch
Market size
Bad£27K£27K/yr · 43K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.13–£6.87cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, korean lip balm is a £27K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
korean lip balm market data
- Units sold / yr
- 6K–8K
- avg 1,500–2,000/product
- Revenue / yr
- £31K–£42K
- units × avg price
- Conversion rate
- 12.1%
- Avg BSR
- #97
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- La Roche-Posay88%
- Essence Cosmetics8%
- Vitamasques4%
Demand
Weekly Amazon search volume, last 33 weeks — -26.7% search growth over the last 90 days.Top korean lip balm search terms
- la roche posay lip balm14K/yr
- peptide lip balm11K/yr
- cicaplast lip balm7K/yr
- peptide lip treatment4K/yr
- la roche posay cicaplast lip balm4K/yr
- la roche-posay lip balm3K/yr
Top korean lip balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
La Roche-Posay Cicaplast Lip Balm Nourishing and Repairing Barrier Treatment for Very Dry Chapped or Cracked Lips with 5% Panthenol and MP-Lipids 7.5ml
La Roche-Posay£5.574.5★7,903 rev
La Roche Posay Nutritic Lip Balm For Dry Lips 4.7ml
La Roche-Posay£6.874.4★3,438 rev
essence the super peptide glossy lip treatment smoothing with vitamins caring shiny (10ml)
Essence Cosmetics£3.134.5★3,090 rev
Vitamasques Peptide Lip Balm for Dry Cracked Lips Moisturising & Hydrating Tinted Lip Balm Korean Lip Mask Plumping Lip Treatment for Dry Lips - Vanilla Crème Made in Korea 0.33 fl oz
Vitamasques£5.394.6★803 rev
Newest
by launch dateVitamasques Peptide Lip Balm for Dry Cracked Lips Moisturising & Hydrating Tinted Lip Balm Korean Lip Mask Plumping Lip Treatment for Dry Lips - Vanilla Crème Made in Korea 0.33 fl oz
Vitamasques£5.39803 rev
essence the super peptide glossy lip treatment smoothing with vitamins caring shiny (10ml)
Essence Cosmetics£3.133,090 rev
La Roche-Posay Cicaplast Lip Balm Nourishing and Repairing Barrier Treatment for Very Dry Chapped or Cracked Lips with 5% Panthenol and MP-Lipids 7.5ml
La Roche-Posay£5.577,903 rev
La Roche Posay Nutritic Lip Balm For Dry Lips 4.7ml
La Roche-Posay£6.873,438 rev
Trending
90-day click momentumessence the super peptide glossy lip treatment smoothing with vitamins caring shiny (10ml)
Essence Cosmetics£3.134.5★
Vitamasques Peptide Lip Balm for Dry Cracked Lips Moisturising & Hydrating Tinted Lip Balm Korean Lip Mask Plumping Lip Treatment for Dry Lips - Vanilla Crème Made in Korea 0.33 fl oz
Vitamasques£5.394.6★
La Roche-Posay Cicaplast Lip Balm Nourishing and Repairing Barrier Treatment for Very Dry Chapped or Cracked Lips with 5% Panthenol and MP-Lipids 7.5ml
La Roche-Posay£5.574.5★
La Roche Posay Nutritic Lip Balm For Dry Lips 4.7ml
La Roche-Posay£6.874.4★
What buyers say about korean lip balm
What buyers praise and complain about, mined from review topics.What buyers love
“This cream really helps to soothe and moisturise”
“Very good lip balm, can't complain”
“Worth the purchase”
“feels lovely on”
“exactly what was expected”
“smell very gender neutral product”
“easy to apply”
“nice and thick”
“This is perfect for those winter dry lips nice product”
“Well worth the pennies - this balm stays on for hours”
What buyers complain about
“Not hydrating”
“It is too expensive for what you get”
“Size is only downside”
“Small tube, it's quite difficult to squeeze”
“out of the blues I started dealing with allergic reactions to almost single lip product”
“doesnt last”
“It is really stiff and solid, and you have to press it quite hard to get it out of the tube”
“Smells abit”
“Didnt work for me”
“Its ok, a bit too slippery for me and doesnt do as good as some cheaper lip balm”
Top return reasons
Common questions
- Is korean lip balm profitable to sell on Amazon United Kingdom?
- The niche generates £27K/yr across 4 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.7%. Flapen's verdict: Skip it (28/100).
- How competitive is the korean lip balm niche?
- 3 brands and 17 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in korean lip balm?
- Top complaints mined from reviews: Moist/Dry, Value For Money, Size-Overall. The return rate is 0.2%.
- What does it cost to enter the korean lip balm niche?
- Listings span £3.13–£6.87; the average listing price is £5.24 (sweet spot $15–$100). The average incumbent carries 3,809 reviews — the moat a new listing must climb.