How competitive is the Korean Lip Balm niche on Amazon United Kingdom?

3 brands and 17 sellers compete in Korean Lip Balm on Amazon United Kingdom. The top 5 Korean Lip Balm products take 100% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Korean Lip Balm niche?

Korean Lip Balm sells for £5.24 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.13–£6.87. The average incumbent carries 3,809 reviews — the moat a new listing must climb.

Korean Lip Balm

a concentrated shelf (top 5 take 100% of clicks) — Korean Lip Balm doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,443 of 2,481 Beauty niches · −19 vs the category median of 47

This niche Category average · 2,481 niches

Is Korean Lip Balm profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Korean Lip Balm is a £27K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.

Korean Lip Balm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.7% over the last 90 days and 12.1% of searches end in a purchase.

£27K

revenue / yr

Units sold / yr8K

Search volume / yr-26.7%43K

Conversion rate12.1%

Avg price£5.24

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 17

Top-5 product click share100%

Open market0%

Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 4 products

Top Korean Lip Balm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

La Roche-Posay Cicaplast Lip Balm Nourishing and Repairing Barrier Treatment for Very Dry Chapped or Cracked Lips with 5% Panthenol and MP-Lipids 7.5ml

Price: £5.57
Rating: 4.5/5
Reviews: 7,903
Age: 12y ago

La Roche Posay Nutritic Lip Balm For Dry Lips 4.7ml

Price: £6.87
Rating: 4.4/5
Reviews: 3,438
Age: 15y ago

essence the super peptide glossy lip treatment smoothing with vitamins caring shiny (10ml)

Price: £3.13
Rating: 4.5/5
Reviews: 3,090
Age: 1y ago

Vitamasques Peptide Lip Balm for Dry Cracked Lips Moisturising & Hydrating Tinted Lip Balm Korean Lip Mask Plumping Lip Treatment for Dry Lips - Vanilla Crème Made in Korea 0.33 fl oz

Price: £5.39
Rating: 4.6/5
Reviews: 803
Age: 11mo ago

Newest

by launch date

Vitamasques Peptide Lip Balm for Dry Cracked Lips Moisturising & Hydrating Tinted Lip Balm Korean Lip Mask Plumping Lip Treatment for Dry Lips - Vanilla Crème Made in Korea 0.33 fl oz

Price: £5.39
Rating: 4.6/5
Reviews: 803
Age: 11mo ago

essence the super peptide glossy lip treatment smoothing with vitamins caring shiny (10ml)

Price: £3.13
Rating: 4.5/5
Reviews: 3,090
Age: 1y ago

La Roche-Posay Cicaplast Lip Balm Nourishing and Repairing Barrier Treatment for Very Dry Chapped or Cracked Lips with 5% Panthenol and MP-Lipids 7.5ml

Price: £5.57
Rating: 4.5/5
Reviews: 7,903
Age: 12y ago

La Roche Posay Nutritic Lip Balm For Dry Lips 4.7ml

Price: £6.87
Rating: 4.4/5
Reviews: 3,438
Age: 15y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

La Roche-Posay88%
Essence Cosmetics8%
Vitamasques4%

Korean Lip Balm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume43KCVR12.1%Products4Brands3Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews3,809Avg BSR#97

Top Korean Lip Balm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

la roche posay lip balm14K/yr -19.1%18.1% conv.
peptide lip balm11K/yr +3.0%1.1% conv.
cicaplast lip balm7K/yr -47.0%20.1% conv.
peptide lip treatment4K/yr -17.8%1.7% conv.
la roche posay cicaplast lip balm4K/yr -57.3%23.9% conv.
la roche-posay lip balm3K/yr -72.5%12.4% conv.

What reviews say buyers love and hate about Korean Lip Balm

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Moist/Dry25%

“This cream really helps to soothe and moisturise”

Quality-Overall21%

“Very good lip balm, can't complain”

Value For Money8%

“Worth the purchase”

Soft Feel6%

“feels lovely on”

Advertised Vs Actual Product6%

“exactly what was expected”

What buyers complain about

71% of reviews

Moist/Dry26%

“Not hydrating”

Value For Money9%

“It is too expensive for what you get”

Size-Overall8%

“Size is only downside”

Ease Of Use5%

“Small tube, it's quite difficult to squeeze”

Allergies5%

“out of the blues I started dealing with allergic reactions to almost single lip product”

Korean Lip Balm return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

16%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

29%

2Moist/Dry

14%

3Product Condition

10%

4Size-Overall

10%

5Thickness

Common Korean Lip Balm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Korean Lip Balm 28/100 on Amazon United Kingdom — Skip it. The niche generates £27K/yr across 4 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -26.7% over the last 90 days.

Korean Lip Balm buyers on Amazon United Kingdom complain most about Moist/Dry, Value For Money, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.2%.