Korean Hair Care
FailThe top 5 brands take 100% of clicks, so Korean Hair Care is a Fail.
- Flapen Score
- 41 / 100Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 4741
- Market size
- £316K/yr196K searches / yr
- 90-day growth
- -16.7%search demand this quarter
- Competition
- 95%top-5 click share · 3 brands · 63 sellers
Flapen Score
Korean Hair Care against its category
The dotted line is the Beauty average. Past it, Korean Hair Care is stronger. Inside it, weaker.
Market
The Korean Hair Care market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Korean Hair Care 196K times last year and spent an estimated £316K. All 3 brands take every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 10.8% of those searches ended in a purchase.
Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £316K a year.
- Searches, last 12 months
- 196K
- Growth, 90 days vs prior 90
- -16.7%
- Conversion, latest week
- 10.8%
- Market size, estimated
- £316Ka year
- Top search term
- fino hair mask114K searches a year
02 · Price
A sale here is worth £14.87.
Listings sell for £14.87 on average, from £9.97 to £17.91. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At £14.87 that is £30K to £37K a year per listing.
- Average price
- £14.87under the $15 to $100 sweet spot
- Price range
- £9.97–£17.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £30K–£37K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #196 within Hair Masks. It carries 592 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #196in Hair Masks
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 592per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Korean Hair Care products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
63
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Brand 169%
- Brand 218%
- Brand 313%
Demand
Korean Hair Care search demand
Weekly searches over the year. Pick a range.
Search terms
Top Korean Hair Care search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fino hair mask114K/yr
- fino46K/yr
- fino shampoo and conditioner21K/yr
- fino hair4K/yr
- fino premium touch hair mask5K/yr
- fino mask2K/yr
- hair mask fino3K/yr
Reviews and returns
What reviews say buyers love and hate about Korean Hair Care
We read the reviews and the return reasons for every product selling here.
“doesnt moisturise hair at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Korean Hair Care questions
Answered from the same tracked data.









