korean face mask
Skip itPrices mostly outside the sweet spot ($6.84–$11.90) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay£122K£122K/yr · 181K searches
Review moat
Bad5,636.93avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.24avg listing price — sweet spot $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-42.9%90-day search growth — must beat 0% to launch
Price range
Bad£6.84–£11.90cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, korean face mask is a £122K/yr Amazon United Kingdom market (181K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
korean face mask market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £124K–£165K
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #84
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 6.3%
- Avg brand age
- 25 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 falling
Sellers
141
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
17%
- BIODANCE37%
- medicube26%
- Qeeriner6%
- Yalisite5%
- Unerder5%
- HonexCesng4%
- Open — no brand owns it (7 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -42.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.1×
Top korean face mask search terms
- bio collagen face mask47K/yr
- korean collagen face mask24K/yr
- collagen mask overnight korean13K/yr
- korean face mask overnight glass skin10K/yr
- collagen overnight mask10K/yr
- night face mask6K/yr
- collagen face mask korean overnight4K/yr
- bio collagen real deep mask10K/yr
- bio collagen mask7K/yr
- glass face mask korean4K/yr
Top korean face mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BIODANCE Bio-Collagen Real Deep Face Mask 4 Pcs | Hydrogel Overnight Mask | Pore Minimizing and Elasticity Improvement | Korean Face Mask for Glass Skin | Korean Skincare
BIODANCE£9.024.4★47,678 rev
medicube Wrapping Mask Collagen Overnight Peel Off Facial Mask | Elasticity & Hydration Care For Firmer-Looking Radiant Skin | Hydrolyzed Collagen For Glowing Skin | Korean Skin Care 2.53 fl.oz
medicube£11.904.4★21,585 rev
medicube Salmon DNA PDRN pink collagen jelly gel mask | overnight face mask for glass glow skin- elasticity hydrating firming and moisturising | korean skincare 28g 4ea
medicube£9.274.4★12,889 rev
Bio Collagen Face Mask Overnight Hydrating Hydrogel Mask Lifting Firming & Wrinkle Reducing Glass Skin Glow & Pore Minimizing 5PCS (Pink)
Qeeriner£6.844.3★64 rev
Bio Collagen Face Mask 5pcs Hydrating Overnight Skincare Sheet Mask Deep Moisturizing Pore Minimizing Elasticity & Wrinkle Improvement Glass Skin Glow (Pink)
Yalisite£7.034.6★35 rev
Newest
by launch date
Bio Collagen Face Mask Hydrogel Overnight Masks - Deep for Radiant Glass Skin Glow Night Wrapping Face Mask 5 Pcs/Box
HonexCesng£6.9336 rev
Bio Collagen Face Mask Overnight Hydrating Hydrogel Mask Lifting Firming & Wrinkle Reducing Glass Skin Glow & Pore Minimizing 5PCS (Pink)
Qeeriner£6.8464 rev
Yargkos 8 Pcs Collagen Facial Mask Real Deep Hydrogel Face Sheet Mask Skincare Moisturizing Hydrating Jelly Gel Mask Elasticity Improvement Pore Minimizing Self Care Gifts for Women
Yargkos£7.33245 rev
LOreal Paris Glass Skin Korean Face Mask 4 Pcs Revitalift Filler Hydrogel Glow Mask Korean Inspired Skincare Visibly Transform Skin Dewy Plumped and Refreshed Look
L'Oreal Paris£8.87593 rev
Bio Collagen Face Mask Overnight Hydrogel Masks Real Deep Collagen Mask for Glass Skin Pore Minimizing Elasticity Improvement 5PCS
PXSCTD£7.78101 rev
Trending
90-day click momentumBio Collagen Face Mask Hydrogel Overnight Masks - Deep for Radiant Glass Skin Glow Night Wrapping Face Mask 5 Pcs/Box
HonexCesng£6.934.6★
Bio Collagen Face Mask 5pcs Hydrating Overnight Skincare Sheet Mask Deep Moisturizing Pore Minimizing Elasticity & Wrinkle Improvement Glass Skin Glow (Pink)
Yalisite£7.034.6★
Bio Collagen Face Mask Overnight Hydrating Hydrogel Mask Lifting Firming & Wrinkle Reducing Glass Skin Glow & Pore Minimizing 5PCS (Pink)
Qeeriner£6.844.3★
LOreal Paris Glass Skin Korean Face Mask 4 Pcs Revitalift Filler Hydrogel Glow Mask Korean Inspired Skincare Visibly Transform Skin Dewy Plumped and Refreshed Look
L'Oreal Paris£8.874.2★
medicube Salmon DNA PDRN pink collagen jelly gel mask | overnight face mask for glass glow skin- elasticity hydrating firming and moisturising | korean skincare 28g 4ea
medicube£9.274.4★
What buyers say about korean face mask
What buyers praise and complain about, mined from review topics.What buyers love
“Super hydrating”
“Great for your skin”
“Excellent product”
“Skin feels smooth and soft”
“Excellent value”
“Glowing skin”
“No dry patches”
“Ease of use”
“Ease of application”
“Does exactly what it says”
What buyers complain about
“Allergic Reaction”
“Skin burns”
“is very dry”
“Definitely not worth the cost”
“Just fall apart in pieces”
“Cheap quality”
“Difficult to get off”
“the next day my skin felt tight, dry, and uncomfortable”
“does not stick to skin properly”
“Difficult to apply”
Top return reasons
Common questions
- Is korean face mask profitable to sell on Amazon United Kingdom?
- The niche generates £122K/yr across 15 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -42.9%. Flapen's verdict: Skip it (40/100).
- How competitive is the korean face mask niche?
- 13 brands and 141 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in korean face mask?
- Top complaints mined from reviews: Allergies, Skin Health, Moist/Dry. The return rate is 0.1%.
- When does demand for korean face mask peak?
- Demand is steady year-round — the busiest month runs 2.1× the quietest.
- What does it cost to enter the korean face mask niche?
- Listings span £6.84–£11.90; the average listing price is £8.24 (sweet spot $15–$100). The average incumbent carries 5,637 reviews — the moat a new listing must climb.