Is korean eye cream profitable to sell on Amazon United Kingdom?

The niche generates £396K/yr across 9 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +37.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the korean eye cream niche?

5 brands and 103 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in korean eye cream?

Top complaints mined from reviews: Allergies, Functionality-Overall, Motor Power. The return rate is 0.1%.

What does it cost to enter the korean eye cream niche?

Listings span £8.86–£22.40; the average listing price is £12.77 (sweet spot $15–$100). The average incumbent carries 6,089 reviews — the moat a new listing must climb.

korean eye cream

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+37.8%

90-day search growth — must beat 0% to launch

Avg price

Good£12.77

avg listing price — sweet spot $15–$100

Market size

Good£395K

£396K/yr · 393K searches

Price range

Good£8.86–£22.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad6,089.33

avg incumbent reviews — the moat a new listing must climb

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, korean eye cream is a £396K/yr Amazon United Kingdom market (393K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

korean eye cream market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: £319K–£383K; units × avg price
Conversion rate: 7.9%
Avg BSR: #52
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 2.3%
Avg brand age: 32 months
Avg seller age: 147 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

103

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

medicube64%
Beauty of Joseon26%
AXIS-Y5%
TMYIOYC3%
Haruharu2%

Demand

Weekly Amazon search volume, last 50 weeks — +37.8% search growth over the last 90 days.

Open Trend

Top korean eye cream search terms

medicube eye cream73K/yr +144.6%10.8% conv.
beauty of joseon eye cream126K/yr +1.5%6.8% conv.
korean eye cream50K/yr -22.3%4.4% conv.
medicube eye18K/yr +86.4%7.5% conv.
beauty of joseon revive eye serum19K/yr +32.9%10.6% conv.
eye cream korean19K/yr -9.1%4.0% conv.
medicube eye serum8K/yr +66.0%10.7% conv.
anua eye cream11K/yr +9.7%1.9% conv.
medicine eye cream5K/yr +202.7%10.5% conv.
medicube deep lifting peptide eye cream4K/yr +494.1%5.5% conv.

All search terms

Top korean eye cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

medicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz

medicube£11.464.4★4,577 rev

Beauty of Joseon Revive eye serum : Ginseng + Retinal 30ml 1fl.oz.

Beauty of Joseon£11.314.4★19,271 rev

medicube Eye Cream with Deep Reviving Peptide | Eye Treatment Serum with Multi Peptides Niacinamide & Squalane | Reduces Signs of Aging and FIne Lines | Korean Skincare 1.01 fl.oz

medicube£11.444.5★1,452 rev

Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Peptide for Face Under Eyes Wrinkles Dark Circles Moisturizer Korean Skin Care 30 ml Pack of 2

Beauty of Joseon£17.164.4★19,271 rev

AXIS-Y Vegan Collagen Eye Serum with Triple Hyaluronic Acid & Peptides - K Beauty Roller for Dark Circles and Puffiness - Vegan Korean Skincare Eye Cream - 10ml/0.33 fl. oz.

AXIS-Y£11.364.3★3,597 rev

Newest

by launch date

medicube Eye Serum with Kojic Acid Turmeric | All-Day Brightening Eye Gel Serum | Refreshing Eye Care with Vitamin C Retinol & Caffeine | Hydrating & Cooling Formula | Korean Skincare 1.01 fl.oz

medicube£11.52852 rev

3mo ago

Korean Beauty Revive Eye Serum Ginseng + Retinal Eye Cream for Dark Circles and Puffy Eyes Anti Wrinkle Eye Creams Anti Aging Under Eye Cream Eye Bags Remover for All Skin Types

TMYIOYC£8.8611 rev

7mo ago

medicube Deep Lifting Peptide Eye Cream For Face

medicube£22.4013 rev

7mo ago

medicube Eye Cream with Deep Reviving Peptide | Eye Treatment Serum with Multi Peptides Niacinamide & Squalane | Reduces Signs of Aging and FIne Lines | Korean Skincare 1.01 fl.oz

medicube£11.441,452 rev

10mo ago

medicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz

medicube£11.464,577 rev

1y ago

What buyers say about korean eye cream

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“The price for the quality of product is brilliant”

Moist/Dry14%

“Very hydrating”

Value For Money11%

“Decent price”

Suitability Combination Skin9%

“This is a lovely range of skincare”

Soft Feel8%

“it makes you feel great”

Texture/Consistency-Overall5%

“Light texture”

Suitability Dry Skin4%

“Nice formula, I had no irritation and seems to have helped with hydration levels as my under eye skin was feeling quite dry and when the concealer broke up on it I realised my skin was too dry and flaky,”

Wrinkle4%

“Lovely cream,really does smooth out wrinkles”

Weight Light3%

“Its just a nice cream to use and is lightweight”

Symptom Reduction3%

“Amazing I love this soooo good miraculous results with the dark circles”

What buyers complain about

Allergies18%

“Allergic reaction”

Functionality-Overall14%

“the pump does not work”

Motor Power5%

“Pump not working”

Suitability Dry Skin5%

“It burns my whole skin when applying”

Symptom Reduction5%

“For me, this one simply didn't deliver any noticeable results”

Sensitivity-Overall4%

“Not for sensitive eyes”

Quality-Overall4%

“I have yet to say whether the cream itself is any good”

Durability3%

“the pump broke day 2”

Side Effects3%

“Caused my underyes to go red and scaley”

Dispensing Mechanism3%

“Fault with dispenser”

Top return reasons

Motor Power39%

Functionality-Overall11%

Value For Money9%

Leak-Proof5%

Product Condition4%

Ingredients-Overall4%

Advertised Vs Actual Product3%

Skin Health3%

Moist/Dry3%

Quality-Overall3%

Common questions

Is korean eye cream profitable to sell on Amazon United Kingdom?: The niche generates £396K/yr across 9 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +37.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the korean eye cream niche?: 5 brands and 103 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in korean eye cream?: Top complaints mined from reviews: Allergies, Functionality-Overall, Motor Power. The return rate is 0.1%.
What does it cost to enter the korean eye cream niche?: Listings span £8.86–£22.40; the average listing price is £12.77 (sweet spot $15–$100). The average incumbent carries 6,089 reviews — the moat a new listing must climb.