Kojic Acid
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 95% of clicks, so Kojic Acid is a Maybe.
- Flapen Score
- 53 / 100Top 22% of 2,481 Beauty niches · +6 vs the category median of 4753
- Market size
- £570K/yr598K searches / yr
- 90-day growth
- +19.5%search demand this quarter
- Competition
- 81%top-5 click share · 7 brands · 54 sellers
Flapen Score
Kojic Acid against its category
The dotted line is the Beauty average. Past it, Kojic Acid is stronger. Inside it, weaker.
Market
The Kojic Acid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kojic Acid 598K times last year and spent an estimated £570K. The top 5 brands take 95% of clicks. Demand peaks in May. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 598K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £570K a year.
- Searches, last 12 months
- 598K
- Growth, 90 days vs prior 90
- +19.5%
- Conversion, latest week
- 6.3%
- Market size, estimated
- £570Ka year
- Peak month
- May1.6× the quietest month
- Top search term
- kojic acid soap224K searches a year
02 · Price
A sale here is worth £15.17.
Listings sell for £15.17 on average, from £4.99 to £43.01. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £15.17 that is £46K to £61K a year per listing.
- Average price
- £15.17inside the $15 to $100 sweet spot
- Price range
- £4.99–£43.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £46K–£61K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #290 within Bath & Body. It carries 4,907 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #290in Bath & Body
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,907per listing
- Listings tracked
- 12
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Kojic Acid products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kojie San Skin Lightening Soap - Classic 65g x3 Triple Pack
- Price
- £6.47
- Rating
- 4.2/5
- Reviews
- 10,919
- Age
- 11y ago

Kojie San Skin Brightening Soap - Classic 100g x 3 Triple Pack
- Price
- £8.36
- Rating
- 4.3/5
- Reviews
- 14,486
- Age
- 12y ago

ORIENTLEAF Kojic Acid Soap Turmeric Soap Bar for Dark Spots Fresh Citrus Scent Gentle for Face and Body with Vitamin C Shea Butter Retinol Olive Oil Collagen (3 PACK)
- Price
- £6.29
- Rating
- 4.4/5
- Reviews
- 4,882
- Age
- 1y ago

Kojie San Skin Brightening Soap - Classic 65g x 2 Double Pack
- Price
- £4.99
- Rating
- 4.3/5
- Reviews
- 14,486
- Age
- 12y ago

Saltair Santal Bloom Body Oil - Nourishing Moisturizer for the Body
- Price
- £32.63
- Rating
- 4.5/5
- Reviews
- 2,082
- Age
- 1y ago
Trending
estimated 90-day click momentum
medicube Kojic Acid Turmeric Clarifying & Balancing Capsule Serum for Troubled Skin | Soothing & Brightening Facial Serum | Niacinamide & Glow Capsules for Hydration and Barrier Support | 1.01 fl.oz
- Price
- £12.08
- Rating
- 4.5/5
- Reviews
- 2,054
- Age
- 4mo ago

Saltair Signature Scents Serum Deodorant 2 Pieces Formula with 5% AHA Deodorant with Lactic Acid and Mandelic Acid Odor Control without Aluminum for Women and Men Ideal for V
- Price
- £39.55
- Rating
- 4.2/5
- Reviews
- 1,303
- Age
- 5mo ago

SAISZE Turmeric Soap Bar Kojic Acid Soap 4oz x 2 BARS Dark Spots Remover for Face and Body Brightening Hyperpigmentation
- Price
- £6.26
- Rating
- 4.2/5
- Reviews
- 233
- Age
- 9mo ago

Saltair - Shower Gel (Santal Bloom) - Pack of 2
- Price
- £43.01
- Rating
- 4.3/5
- Reviews
- 770
- Age
- 1y ago

Saltair Santal Bloom Body Oil - Nourishing Moisturizer for the Body
- Price
- £32.63
- Rating
- 4.5/5
- Reviews
- 2,082
- Age
- 1y ago
Newest
by launch date
medicube Kojic Acid Turmeric Clarifying & Balancing Capsule Serum for Troubled Skin | Soothing & Brightening Facial Serum | Niacinamide & Glow Capsules for Hydration and Barrier Support | 1.01 fl.oz
- Price
- £12.08
- Rating
- 4.5/5
- Reviews
- 2,054
- Age
- 4mo ago

Saltair Signature Scents Serum Deodorant 2 Pieces Formula with 5% AHA Deodorant with Lactic Acid and Mandelic Acid Odor Control without Aluminum for Women and Men Ideal for V
- Price
- £39.55
- Rating
- 4.2/5
- Reviews
- 1,303
- Age
- 5mo ago

SAISZE Turmeric Soap Bar Kojic Acid Soap 4oz x 2 BARS Dark Spots Remover for Face and Body Brightening Hyperpigmentation
- Price
- £6.26
- Rating
- 4.2/5
- Reviews
- 233
- Age
- 9mo ago

3PCS Turmeric Soap Bar Natural Turmeric and Kojic Acid Soap for Smooth Skin Exfoliating Bar for Face & Body
- Price
- £7.07
- Rating
- 4.4/5
- Reviews
- 150
- Age
- 11mo ago

Saltair Santal Bloom Body Oil - Nourishing Moisturizer for the Body
- Price
- £32.63
- Rating
- 4.5/5
- Reviews
- 2,082
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
54
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
2%
- Kojie San68%
- ORIENTLEAF10%
- Saltair10%
- PLANTIFIQUE5%
- SAISZE3%
- medicube3%
- Open — no brand owns it (1 brand, 2%)
Demand
Kojic Acid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.6×
Search terms
Top Kojic Acid search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kojic acid soap224K/yr
- kojic acid92K/yr
- saltair61K/yr
- kojie san soap34K/yr
- kojic acid and turmeric soap36K/yr
- kojic soap23K/yr
- saltair body butter9K/yr
- saltair body wash9K/yr
- skin brightening13K/yr
- kojie san14K/yr
Reviews and returns
What reviews say buyers love and hate about Kojic Acid
We read the reviews and the return reasons for every product selling here.
“Expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kojic Acid questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









