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Kitsch Air Dry Cream

Maybe

An estimated 0.1% of orders come back. But prices span $4.43–$9.71, mostly outside the sweet spot, so Kitsch Air Dry Cream is a Maybe.

Flapen Score
51
51 / 100
Top 31% of 2,481 Beauty niches · +4 vs the category median of 47
Market size
£23K/yr57K searches / yr
90-day growth
+167.0%search demand this quarter
Competition
70%top-5 click share · 8 brands · 62 sellers

Flapen Score

Kitsch Air Dry Cream against its category

The dotted line is the Beauty average. Past it, Kitsch Air Dry Cream is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kitsch Air Dry Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kitsch Air Dry Cream 57K times last year and spent an estimated £23K. The top 5 brands take 94% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +167.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+167.0%
Conversion, latest week
5.4%
Market size, estimated
£23Ka year
Top search term
kitsch air dry cream45K searches a year

02 · Price

A sale here is worth £7.46.

Listings sell for £7.46 on average, from £4.43 to £9.71. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £7.46 that is £746 to £2K a year per listing.

Average price
£7.46under the $15 to $100 sweet spot
Price range
£4.43–£9.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£746–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #221 within Shampoos & Conditioners. It carries 929 reviews at 3.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#221in Shampoos & Conditioners
Average rating
3.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
929per listing
Listings tracked
15

04 · Newcomers

5 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
5Amazon's first-year sales bar
Average brand age
46 months

Products

Top Kitsch Air Dry Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

8

Sellers

62

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

4%

  • Brand 148%
  • Brand 225%
  • Brand 313%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Search terms

Top Kitsch Air Dry Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kitsch air dry cream45K/yr
  • kitch air dry hair cream4K/yr
  • kit sch air dry cream3K/yr
  • kitsch air dry cream for hair2K/yr
  • kitch air dry cream2K/yr

Reviews and returns

What reviews say buyers love and hate about Kitsch Air Dry Cream

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Smell”
9%of negative reviews mention “Moist/Dry”
0.1%of orders come back
“Not very moisturising”
A buyer, on “Moist/Dry”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Kitsch Air Dry Cream questions

Answered from the same tracked data.