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Kiss Nails

Fail

Prices span $3.51–$13.64, mostly outside the sweet spot, so Kiss Nails is a Fail.

Flapen Score
46
46 / 100
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Market size
£178K/yr656K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
42%top-5 click share · 10 brands · 69 sellers

Flapen Score

Kiss Nails against its category

The dotted line is the Beauty average. Past it, Kiss Nails is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kiss Nails market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kiss Nails 656K times last year and spent an estimated £178K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 656K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £178K a year.

Searches, last 12 months
656K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
4.2%
Market size, estimated
£178Ka year
Peak month
December1.7× the quietest month
Top search term
kiss nails301K searches a year

02 · Price

A sale here is worth £6.45.

Listings sell for £6.45 on average, from £3.51 to £13.64. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £6.45 that is £3K to £5K a year per listing.

Average price
£6.45under the $15 to $100 sweet spot
Price range
£3.51–£13.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #210 within Manicure & Pedicure. It carries 3,313 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#210in Manicure & Pedicure
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,313per listing
Listings tracked
48

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Kiss Nails products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

69

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

42%

Top 20: 77%

Open market

3%

  • Brand 182%
  • Brand 28%
  • Brand 33%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (4 brands, 3%)

Demand

Kiss Nails search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Kiss Nails search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kiss nails301K/yr
  • kiss101K/yr
  • extra short press on nails22K/yr
  • kiss impress nails17K/yr
  • petite nails16K/yr
  • kiss nails short23K/yr
  • kiss acrylic nails24K/yr
  • short square false nails27K/yr
  • impress nails17K/yr
  • extra short false nails14K/yr

Reviews and returns

What reviews say buyers love and hate about Kiss Nails

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Ridiculously small”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kiss Nails questions

Answered from the same tracked data.