Kiehls Facial Fuel Men

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £140K a year.

Searches, last 12 months

124K

Growth, 90 days vs prior 90

-31.1%

Conversion, latest week

9.9%

Market size, estimated

£140Ka year

Peak month

December3.6× the quietest month

Top search term

olay eye cream38K searches a year

Listings sell for £11.45 on average, from £4.98 to £18.52. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £11.45 that is £3K to £6K a year per listing.

Average price

£11.45under the $15 to $100 sweet spot

Price range

£4.98–£18.52

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #116 within Eyes. It carries 3,563 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

90%

Out of stock, average day

1.8%

Average rank

#116in Eyes

Average rating

4.34 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,563per listing

Listings tracked

21

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

40 months