Is kids tattoos profitable to sell on Amazon United Kingdom?

The niche generates £123K/yr across 21 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +43.8%. Flapen's verdict: Worth a look (54/100).

How competitive is the kids tattoos niche?

17 brands and 48 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in kids tattoos?

Top complaints mined from reviews: Value For Money, Adhesion/Stickiness, Skin Health. The return rate is 0.3%.

When does demand for kids tattoos peak?

Demand peaks in Jul–Aug; the busiest month runs 2.5× the quietest.

What does it cost to enter the kids tattoos niche?

Listings span £1.89–£7.96; the average listing price is £4.48 (sweet spot $15–$100). The average incumbent carries 1,542 reviews — the moat a new listing must climb.

kids tattoos

Worth a look

Shows low returns (0.3%), but prices mostly outside the sweet spot ($1.89–$7.96) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Growth

Good+43.8%

90-day search growth — must beat 0% to launch

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,542.19

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£123K

£123K/yr · 388K searches

Avg price

Bad£4.48

avg listing price — sweet spot $15–$100

Price range

Bad£1.89–£7.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, kids tattoos is a £123K/yr Amazon United Kingdom market (388K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 54/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

kids tattoos market data

Units sold / yr: 25K–30K; avg 1,000–1,250/product
Revenue / yr: £112K–£134K; units × avg price
Conversion rate: 7.1%
Avg BSR: #62
Page quality: 0%
Prime: 95%
Sponsored: 81%
Out of stock: 7.7%
Avg brand age: 28 months
Avg seller age: 200 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 flat

Sellers

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

53%

Top 20: 99%

Open market

33%

ACWOO32%
Aisszhao9%
Leesgel8%
Sun Awesome7%
HENBRANDT6%
FATLBSEV6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +43.8% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 2.5×

Open Trend

Top kids tattoos search terms

kids tattoos93K/yr +49.0%5.6% conv.
temporary tattoos for kids54K/yr +47.3%4.2% conv.
tattoos for kids59K/yr +61.6%5.8% conv.
kids temporary tattoos24K/yr +45.1%4.2% conv.
kids tattoos for girls29K/yr +38.0%5.7% conv.
kids tattoos boys25K/yr +30.7%3.3% conv.
temporary tattoos kids12K/yr +109.9%4.2% conv.
girls tattoos for kids11K/yr +40.2%5.7% conv.
boys tattoos temporary kids9K/yr +56.6%3.8% conv.
childrens tattoos9K/yr +81.5%7.1% conv.

All search terms

Top kids tattoos products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ACWOO Temporary Tattoo for Kids 60 Sheets Mermaid Animal Dinosaur Cartoon Tattoo Stickers Waterproof Cartoon Fake Tattoo Stickers Set for Boys Girls Birthday Gift Party Bag Filler

ACWOO£3.254.4★4,436 rev

Aisszhao Boys Cartoon Temporary Tattoos 8 Sheets Waterproof Large Size Superhero-Themed Ages 3+

Aisszhao£3.424.5★796 rev

60 Sheets Cute Lovely Temporary Tattoos fake tattoo for Kids Toddlers Children Boys Girls

Sun Awesome£4.534.4★229 rev

ACWOO Unicorn Temporary Tattoos 30 Sheets Unicorn Mermaid Temporary Tattoo Stickers for Kids 350+ Patterns Waterproof Removable Birthday Party Bag Filler

ACWOO£3.274.4★4,436 rev

Henbrandt 24 x Cute Temporary Tattoos Childrens Birthday Loot Party Bag Filler

HENBRANDT£1.894.4★4,051 rev

Newest

by launch date

Temporary Tattoo 180Pcs Animal Dinosaur Tattoos Pre-cut for Party Bags Waterproof Fake Tattoo Stickers Set for DIY Craft

Aurevance£4.391 rev

6mo ago

Animals Temporary Tattoos 10 Sheets Watercolour Animal for Girls Boys Body Arm Shoulder Kids Tattoos Party Bag Birthday Party Small Gift

FATLBSEV£4.95279 rev

12mo ago

Football Temporary Tattoos 10 Sheets Watercolour Football for Girls Boys Body Arm Shoulder Kids Tattoos Party Bag Birthday Party Small Gift

FATLBSEV£4.90279 rev

12mo ago

lasuroa 60pcs Animal Temporary Tattoos for Kids Waterproof Watercolor Animal Theme Fake Tattoo Stickers Arm Shoulder Decorations and Birthday Party Supplies Gifts for Boys Girls Children

lasuroa£3.3869 rev

1y ago

Party Bag Fillers for Kids Temporary Tattoos 50 Pack | Kids Party Bag Fillers Boys Girls Unisex | Pre-Cut Ready to Use | Birthday Party Favours | Age 2-9

Tiny Tats£7.9684 rev

1y ago

What buyers say about kids tattoos

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Good variety so was perfect for boys & girls”

Value For Money17%

“Good value”

Fun/Entertainment Experience15%

“Great fun”

Ease Of Use13%

“Easy to use”

Gifting Purpose9%

“now bought for others as a gift”

Durability5%

“last nicely for a few days”

Color5%

“bright colours”

Design-Overall5%

“Designs are nice”

Ease Of Application4%

“Easy to apply”

Adhesion/Stickiness3%

“Sticks on so quickly and so easily”

What buyers complain about

Value For Money25%

“Poor value for money”

Adhesion/Stickiness11%

“They dont stick on”

Skin Health11%

“Really difficult to get off skin without scrubbing a lot which isn't great for a toddlers skin”

Durability11%

“come off after a minute”

Brightness/Shine/Glow10%

“didnt glow”

Quality-Overall7%

“Rubbish”

Size-Overall6%

“So Small”

Ease Of Use5%

“Difficult to remove”

Allergies2%

“We tried baby oil, makeup removal and finally had to use rubbing alcohol and rub really hard to get them off, which left our kids skin all red”

Top return reasons

Size-Overall34%

Quality-Overall16%

Adhesion/Stickiness11%

Functionality-Overall11%

Advertised Vs Actual Product7%

Value For Money5%

Compatibility-Overall2%

Durability2%

Design-Overall2%

Brightness/Shine/Glow2%

Common questions

Is kids tattoos profitable to sell on Amazon United Kingdom?: The niche generates £123K/yr across 21 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +43.8%. Flapen's verdict: Worth a look (54/100).
How competitive is the kids tattoos niche?: 17 brands and 48 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in kids tattoos?: Top complaints mined from reviews: Value For Money, Adhesion/Stickiness, Skin Health. The return rate is 0.3%.
When does demand for kids tattoos peak?: Demand peaks in Jul–Aug; the busiest month runs 2.5× the quietest.
What does it cost to enter the kids tattoos niche?: Listings span £1.89–£7.96; the average listing price is £4.48 (sweet spot $15–$100). The average incumbent carries 1,542 reviews — the moat a new listing must climb.