Is kids lip gloss profitable to sell on Amazon United Kingdom?

The niche generates £19K/yr across 48 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is +9.3%. Flapen's verdict: Skip it (47/100).

How competitive is the kids lip gloss niche?

26 brands and 66 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in kids lip gloss?

Top complaints mined from reviews: Size-Overall, Smell, Adhesion/Stickiness. The return rate is 0.2%.

When does demand for kids lip gloss peak?

Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the kids lip gloss niche?

Listings span £1.27–£11.15; the average listing price is £5.50 (sweet spot $15–$100). The average incumbent carries 1,136 reviews — the moat a new listing must climb.

kids lip gloss

Skip it

Prices mostly outside the sweet spot ($1.27–$11.15) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Competition

Great40%

top-5 click share — an open shelf

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Review moat

Good1,135.85

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Growth

Okay+9.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£5.50

avg listing price — sweet spot $15–$100

Market size

Bad£19K

£19K/yr · 74K searches

Price range

Bad£1.27–£11.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, kids lip gloss is a £19K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

kids lip gloss market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £17K–£22K; units × avg price
Conversion rate: 4.7%
Avg BSR: #236
Page quality: 0%
Prime: 98%
Sponsored: 88%
Out of stock: 7.6%
Avg brand age: 23 months
Avg seller age: 164 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

26 falling

Sellers

Top-5 brand share

64%

Top 20: 96%

Top-5 click share

40%

Top 20: 77%

Open market

31%

Townley Girl28%
Lip Smacker14%
Essence Cosmetics9%
Baorder8%
Hello Kitty6%
FunnAura5%

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — +9.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top kids lip gloss search terms

kids lip gloss29K/yr +8.4%4.6% conv.
lip gloss kids17K/yr +25.9%2.3% conv.
lip gloss for kids9K/yr +9.3%1.9% conv.
kids lip gloss sets for girls12K/yr -2.9%5.1% conv.
kids lipgloss4K/yr -11.1%5.4% conv.
lip gloss set kids2K/yr +13.5%2.1% conv.

All search terms

Top kids lip gloss products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

essence BIRTHDAY BOMB shiny lipgloss natural shiny dewy shimmery (10ml)

Essence Cosmetics£1.274.5★1,286 rev

Disney Princess 12 Piece Plant Based Lip Gloss Girls Party Favors First Makeup Set for Girl Perfect for Parties Sleepovers and Birthday Gifts Ages 3+ by Townley Girl

Townley Girl£6.664.7★3,238 rev

Baorder 6Pcs Roll-On Lip Gloss Set Fruit Flavored Roll On Rollerball Lip Oil Transparent Plumping Lip Gloss Non Toxic Lip-Makeup Set

Baorder£4.874.4★347 rev

Barbie 7 Piece Plant Based Lip Gloss Girls Party Favours First Makeup Set for Girl Perfect for Parties Sleepovers and Birthday Gifts Ages 3+ by Townley Girl

Townley Girl£5.514.6★4,869 rev

Hello Kitty Lip Gloss Set for Kids with Silicone Carry Case | 3 x 8ml Flavoured Lip Glosses | Strawberry Watermelon & Peach | Childrens Beauty Gift Set

Hello Kitty£4.464.6★49 rev

Newest

by launch date

Pink Bear Shape Strawberry Flavor Mini Lip Balm For Kids Kids Lip Balm Li-P Gloss For Girls Moisturising Li-P Bal-M Cute L-Ip Ba-Lm Keyring Portable Moisturize Care For Children Prevent Dryness&Crack

Pelirinn£4.191 rev

4mo ago

Gireatick 3pcs Lip Gloss Set with Cute Bracelet Designs Kids Tinted Non Toxic Lip Gloss High Shine & Moisturizing Long Lasting Wear Deep Hydrating Care and Repair Kit for Women and Girls

Gireatick£8.474 rev

7mo ago

7PCS Mini Hydrating Lip Oil Set Magic Colour Changing Long Lasting Lipgloss Fruit-Flavored Lip Care Kit & Tinted Lip Balm for Girls Lip Balm Multipack Tinted L/ip Ba/lm Moisturizing & Hydrating

VOAVIA£4.284 rev

8mo ago

FunnAura 4 Pcs Kids lip Gloss Set Roll On Glossy Lip Oil Set Fruity Flavors Moisturizing and Long Lasting for Women & Girl Lip Care

FunnAura£4.994 rev

10mo ago

atnayo 4 Pcs Lip Gloss Sets for Teenage Girls and Women Mini Cute Lip Oil Gift Set for Kids

atnayo£4.994 rev

10mo ago

What buyers say about kids lip gloss

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose19%

“Such a cute gift”

Smell18%

“very fruity smells”

Value For Money13%

“Good price”

Quality-Overall13%

“Good quality with nice Disney Princess graphics”

Moist/Dry7%

“Really nice and moisturizing as well”

Color6%

“actually the colours are pretty cute”

Brightness/Shine/Glow4%

“Lovely shine, looks nice on”

Advertised Vs Actual Product3%

“did the job”

Ease Of Use3%

“Quick and easy”

Size-Overall2%

“they are the perfect size”

What buyers complain about

Size-Overall14%

“Its tiny”

Smell11%

“the scent is so overpowering”

Adhesion/Stickiness6%

“all the bottles were sticky”

Quality-Overall5%

“Medium quality”

Ease Of Application5%

“It makes a mess when applying to lips because its so runny”

Value For Money5%

“Too expensive for very small box”

Functionality-Overall5%

“Did not actually work”

Oily/Greasy5%

“missing a little oil”

Durability4%

“The only downside is that it doesn't last for ages”

Stretchability/Expandability/Elasticity3%

“I can't extend it”

Top return reasons

Size-Overall38%

Quality-Overall13%

Leak-Proof9%

Gifting Purpose6%

Value For Money5%

Smell4%

Product Condition4%

Functionality-Overall3%

Certifications3%