Kids Lip Gloss
FailPrices span $1.27–$11.15, mostly outside the sweet spot, so Kids Lip Gloss is a Fail.
- Flapen Score
- 47 / 100Ranks 1,175 of 2,481 Beauty niches · on the category median47
- Market size
- £19K/yr74K searches / yr
- 90-day growth
- +9.3%search demand this quarter
- Competition
- 40%top-5 click share · 26 brands · 66 sellers
Flapen Score
Kids Lip Gloss against its category
The dotted line is the Beauty average. Past it, Kids Lip Gloss is stronger. Inside it, weaker.
Market
The Kids Lip Gloss market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Lip Gloss 74K times last year and spent an estimated £19K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.
- Searches, last 12 months
- 74K
- Growth, 90 days vs prior 90
- +9.3%
- Conversion, latest week
- 4.7%
- Market size, estimated
- £19Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- kids lip gloss29K searches a year
02 · Price
A sale here is worth £5.50.
Listings sell for £5.50 on average, from £1.27 to £11.15. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £5.50 that is £0 to £550 a year per listing.
- Average price
- £5.50under the $15 to $100 sweet spot
- Price range
- £1.27–£11.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£550
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #236 within Make-up. It carries 1,136 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 98%
- Out of stock, average day
- 7.6%
- Average rank
- #236in Make-up
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,136per listing
- Listings tracked
- 48
04 · Newcomers
1 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Kids Lip Gloss products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
essence BIRTHDAY BOMB shiny lipgloss natural shiny dewy shimmery (10ml)
- Price
- £1.27
- Rating
- 4.5/5
- Reviews
- 1,286
- Age
- 1y ago

Disney Princess 12 Piece Plant Based Lip Gloss Girls Party Favors First Makeup Set for Girl Perfect for Parties Sleepovers and Birthday Gifts Ages 3+ by Townley Girl
- Price
- £6.66
- Rating
- 4.7/5
- Reviews
- 3,238
- Age
- 2y ago

Baorder 6Pcs Roll-On Lip Gloss Set Fruit Flavored Roll On Rollerball Lip Oil Transparent Plumping Lip Gloss Non Toxic Lip-Makeup Set
- Price
- £4.87
- Rating
- 4.4/5
- Reviews
- 347
- Age
- 2y ago

Barbie 7 Piece Plant Based Lip Gloss Girls Party Favours First Makeup Set for Girl Perfect for Parties Sleepovers and Birthday Gifts Ages 3+ by Townley Girl
- Price
- £5.51
- Rating
- 4.6/5
- Reviews
- 4,869
- Age
- 2y ago

Hello Kitty Lip Gloss Set for Kids with Silicone Carry Case | 3 x 8ml Flavoured Lip Glosses | Strawberry Watermelon & Peach | Childrens Beauty Gift Set
- Price
- £4.46
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 11mo ago
Trending
estimated 90-day click momentum
essence BIRTHDAY BOMB shiny lipgloss natural shiny dewy shimmery (10ml)
- Price
- £1.27
- Rating
- 4.5/5
- Reviews
- 1,286
- Age
- 1y ago

Pink Bear Shape Strawberry Flavor Mini Lip Balm For Kids Kids Lip Balm Li-P Gloss For Girls Moisturising Li-P Bal-M Cute L-Ip Ba-Lm Keyring Portable Moisturize Care For Children Prevent Dryness&Crack
- Price
- £4.19
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Chupa Chups Lip Licking Lip Balm Collection 5 Assorted Flavors: Orange Pop Strawberry Swirl Melon Mix Pineapple Punch and Peach Pulp - Fun Flavored Lip Care Gift Set for Kids and Adults
- Price
- £4.17
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 11mo ago

7PCS Mini Hydrating Lip Oil Set Magic Colour Changing Long Lasting Lipgloss Fruit-Flavored Lip Care Kit & Tinted Lip Balm for Girls Lip Balm Multipack Tinted L/ip Ba/lm Moisturizing & Hydrating
- Price
- £4.28
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 8mo ago

Gireatick 3pcs Lip Gloss Set with Cute Bracelet Designs Kids Tinted Non Toxic Lip Gloss High Shine & Moisturizing Long Lasting Wear Deep Hydrating Care and Repair Kit for Women and Girls
- Price
- £8.47
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 7mo ago
Newest
by launch date
Pink Bear Shape Strawberry Flavor Mini Lip Balm For Kids Kids Lip Balm Li-P Gloss For Girls Moisturising Li-P Bal-M Cute L-Ip Ba-Lm Keyring Portable Moisturize Care For Children Prevent Dryness&Crack
- Price
- £4.19
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Gireatick 3pcs Lip Gloss Set with Cute Bracelet Designs Kids Tinted Non Toxic Lip Gloss High Shine & Moisturizing Long Lasting Wear Deep Hydrating Care and Repair Kit for Women and Girls
- Price
- £8.47
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 7mo ago

7PCS Mini Hydrating Lip Oil Set Magic Colour Changing Long Lasting Lipgloss Fruit-Flavored Lip Care Kit & Tinted Lip Balm for Girls Lip Balm Multipack Tinted L/ip Ba/lm Moisturizing & Hydrating
- Price
- £4.28
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 8mo ago

FunnAura 4 Pcs Kids lip Gloss Set Roll On Glossy Lip Oil Set Fruity Flavors Moisturizing and Long Lasting for Women & Girl Lip Care
- Price
- £4.99
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 10mo ago

atnayo 4 Pcs Lip Gloss Sets for Teenage Girls and Women Mini Cute Lip Oil Gift Set for Kids
- Price
- £4.99
- Rating
- 3.3/5
- Reviews
- 4
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.
Brands
26 falling
Sellers
66
Est. top-5 brand share
64%
Top 20: 96%
Est. top-5 click share
40%
Top 20: 77%
Open market
31%
- Townley Girl28%
- Lip Smacker14%
- Essence Cosmetics9%
- Baorder8%
- Hello Kitty6%
- FunnAura5%
Demand
Kids Lip Gloss search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Kids Lip Gloss search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kids lip gloss29K/yr
- lip gloss kids17K/yr
- lip gloss for kids9K/yr
- kids lip gloss sets for girls12K/yr
- kids lipgloss4K/yr
- lip gloss set kids2K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Lip Gloss
We read the reviews and the return reasons for every product selling here.
“Its tiny”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Lip Gloss questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









