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Kids Lip Gloss

prices mostly outside the sweet spot ($1.27–$11.15) — Kids Lip Gloss doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 1,175 of 2,481 Beauty niches · on the category median

Market size 5Growth 37Conversion 56Competition 75Returns 99Price range 0Avg price 15Brand share 68Review moat 59Quality gap 35
This niche Category average · 2,481 niches

Is Kids Lip Gloss profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Kids Lip Gloss is a £19K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Kids Lip Gloss: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +9.3% over the last 90 days and 4.7% of searches end in a purchase.

£19K

revenue / yr

Units sold / yr4K
Search volume / yr+9.3%74K
Conversion rate4.7%
Avg price£5.50

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers26 · 66
Top-5 product click share40%
Open market36%
Avg brand age23 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 48 products

Sponsored placement88%
New entrants (1y)12· 1 succeeded
Avg rating4.5★
Avg reviews1,136

Top Kids Lip Gloss products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

£0£580£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

66

Top-5 brand share

64%

Top 20: 96%

Top-5 click share

40%

Top 20: 77%

Open market

31%

  • Townley Girl28%
  • Lip Smacker14%
  • Essence Cosmetics9%
  • Baorder8%
  • Hello Kitty6%
  • FunnAura5%

Kids Lip Gloss demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume74KCVR4.7%Products48Brands26Top 5 Brands64%OOS Rate7.6%Rating4.5★Reviews1,136Avg BSR#236
5K3KBlack Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Top Kids Lip Gloss search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kids lip gloss29K/yr
  • lip gloss kids17K/yr
  • lip gloss for kids9K/yr
  • kids lip gloss sets for girls12K/yr
  • kids lipgloss4K/yr
  • lip gloss set kids2K/yr

What reviews say buyers love and hate about Kids Lip Gloss

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Gifting Purpose19%

Such a cute gift

Smell18%

very fruity smells

Value For Money13%

Good price

Quality-Overall13%

Good quality with nice Disney Princess graphics

Moist/Dry7%

Really nice and moisturizing as well

What buyers complain about

63% of reviews
Size-Overall14%

Its tiny

Smell11%

the scent is so overpowering

Adhesion/Stickiness6%

all the bottles were sticky

Quality-Overall5%

Medium quality

Ease Of Application5%

It makes a mess when applying to lips because its so runny

Kids Lip Gloss return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

46%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
38%
2Quality-Overall
13%
3Leak-Proof
9%
4Gifting Purpose
6%
5Value For Money
5%

Common Kids Lip Gloss questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kids Lip Gloss 47/100 on Amazon United Kingdom — Skip it. The niche generates £19K/yr across 48 tracked products. 1 of 12 products launched in the last 360 days are still selling. Search demand moved +9.3% over the last 90 days.
Search demand for Kids Lip Gloss on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.5× the quietest.