Kids Lip Balm

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £341K a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

-6.5%

Conversion, latest week

1.3%

Market size, estimated

£341Ka year

Peak month

May3.4× the quietest month

Top search term

disney1.1M searches a year

Listings sell for £11.04 on average, from £1.68 to £44.79. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £11.04 that is £3K to £6K a year per listing.

Average price

£11.04under the $15 to $100 sweet spot

Price range

£1.68–£44.79

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #218 within Lips. It carries 1,310 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

92%

Out of stock, average day

5.6%

Average rank

#218in Lips

Average rating

4.60 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,310per listing

Listings tracked

111

34 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

34

Successful launches

3Amazon's first-year sales bar

Average brand age

36 months