Is kids lip balm profitable to sell on Amazon United Kingdom?

The niche generates £341K/yr across 111 tracked products. 3 of 34 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Worth a look (53/100).

How competitive is the kids lip balm niche?

36 brands and 231 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in kids lip balm?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Moist/Dry. The return rate is 0.5%.

When does demand for kids lip balm peak?

Demand peaks in May–Jun–Jul–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the kids lip balm niche?

Listings span £1.68–£44.79; the average listing price is £11.04 (sweet spot $15–$100). The average incumbent carries 1,310 reviews — the moat a new listing must climb.

kids lip balm

Worth a look

Shows low returns (0.5%), but weak search conversion (1.3%) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Competition

Incredible19%

top-5 click share — an open shelf

Price range

Good£1.68–£44.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Review moat

Good1,310.4

avg incumbent reviews — the moat a new listing must climb

Market size

Good£341K

£341K/yr · 2.3M searches

Avg price

Okay£11.04

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, kids lip balm is a £341K/yr Amazon United Kingdom market (2.3M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in May–Jun–Jul–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

kids lip balm market data

Units sold / yr: 40K–50K; avg 250–500/product
Revenue / yr: £442K–£552K; units × avg price
Conversion rate: 1.3%
Avg BSR: #218
Page quality: 0%
Prime: 92%
Sponsored: 85%
Out of stock: 5.6%
Avg brand age: 36 months
Avg seller age: 171 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

36 falling

Sellers

231

Top-5 brand share

72%

Top 20: 93%

Top-5 click share

19%

Top 20: 46%

Open market

24%

Disney51%
NIVEA7%
Lip Smacker6%
Corsair Toiletries4%
Mattel4%
Cosowe4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.

Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top kids lip balm search terms

disney1.1M/yr -4.5%0.2% conv.
moana332K/yr +37.2%0.8% conv.
disney gifts for women234K/yr -29.4%0.9% conv.
moana toys140K/yr -2.6%1.8% conv.
disney gifts128K/yr -4.2%0.5% conv.
kids lip balm74K/yr -28.6%4.6% conv.
moana 285K/yr -47.9%0.1% conv.
lip balm kids57K/yr -18.7%3.9% conv.
disne33K/yr -19.4%0.0% conv.
lip smacker36K/yr -23.7%1.8% conv.

All search terms

Top kids lip balm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Disney Mickey & Minnie Mouse Passport Holder Travel Accessories - Officially Licensed Multicolor Classic

Disney£10.704.6★463 rev

Disney Stitch Ankle Socks for Women & Teens UK Size 2.5-7.5 Pack of 5 Casual Ladies Socks Soft & Breathable Gifts for Her (Multi Villains 2.5/7.5 UK)

Disney£11.474.7★661 rev

NIVEA Disney Princess Belle Limited Edition Vanilla Cupcake Lip Balm (4.8g) Unique Disney Princess Inspired Lip Balm for Kids Contains Moisturising Shea Butter for 24 Hour Moisture

NIVEA£1.774.7★972 rev

Chupa Chups Lip Licking Lip Balm Collection 5 Assorted Flavors: Orange Pop Strawberry Swirl Melon Mix Pineapple Punch and Peach Pulp - Fun Flavored Lip Care Gift Set for Kids and Adults

Corsair Toiletries£4.174.6★115 rev

Disney Tshirt with Mickey Mouse Donald Duck Goofy & Pluto Boys T Shirts 3-Pack Boys Clothes 6-7 Years Multicoloured

Disney£14.460.0★0 rev

Newest

by launch date

Disney Tshirt with Mickey Mouse Donald Duck Goofy & Pluto Boys T Shirts 3-Pack Boys Clothes 6-7 Years Multicoloured

Disney£14.460 rev

1mo ago

Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 4-5 Years Pink

Disney£14.079 rev

2mo ago

Disney Minnie Mouse Changing Robe Womens Adult S/M

Snuggz£44.790 rev

3mo ago

Disney Mickey Mouse Changing Robe Mens Adults S/M

Snuggz£44.680 rev

3mo ago

Chupa Chups Lip Licking Lip Balm Collection 5 Assorted Flavors: Orange Pop Strawberry Swirl Melon Mix Pineapple Punch and Peach Pulp - Fun Flavored Lip Care Gift Set for Kids and Adults

Corsair Toiletries£4.17115 rev

11mo ago

What buyers say about kids lip balm

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“good quality and value arrived quickly”

Gifting Purpose12%

“Great gift”

Value For Money11%

“Excellent value”

Fun/Entertainment Experience10%

“Great fun”

Smell7%

“Great smell”

Size-Overall6%

“Sizing is accurate”

Advertised Vs Actual Product5%

“they are as pictured”

Moist/Dry4%

“Really nice and moisturizing as well”

Comfort-Overall3%

“comfortable”

Color3%

“The colors are vibrant”

What buyers complain about

Size-Overall12%

“Some are really tight”

Quality-Overall12%

“Poor Quality”

Moist/Dry7%

“Absolutely ripped all the moisture from the lips and left them dried and cracked”

Smell5%

“They are not strong scented”

Defective Material/Parts5%

“Arrived and doesnt work, considering there is a test button on the back you would imagine this should be checked before dispatch”

Value For Money5%

“Look more expensive than they were”

Strength4%

“seem quite flimsy”

Brightness/Shine/Glow3%

“Didnt light up”

Hard Feel3%

“When I opened the box I was confused why it was hard”

Instructions/User Manual/Troubleshooting2%

“Also the game instructions aren't great”

Top return reasons

Size-Overall37%

Quality-Overall9%

Gifting Purpose7%

Advertised Vs Actual Product6%

Defective Material/Parts5%

Functionality-Overall5%

Value For Money3%

Length2%

Product Condition2%

Gap/Hole2%

Common questions

Is kids lip balm profitable to sell on Amazon United Kingdom?: The niche generates £341K/yr across 111 tracked products. 3 of 34 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Worth a look (53/100).
How competitive is the kids lip balm niche?: 36 brands and 231 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in kids lip balm?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Moist/Dry. The return rate is 0.5%.
When does demand for kids lip balm peak?: Demand peaks in May–Jun–Jul–Dec; the busiest month runs 3.4× the quietest.
What does it cost to enter the kids lip balm niche?: Listings span £1.68–£44.79; the average listing price is £11.04 (sweet spot $15–$100). The average incumbent carries 1,310 reviews — the moat a new listing must climb.