Kids Lip Balm
Kids Lip Balm shows low returns (0.5%), but weak search conversion (1.3%) keeps it on the watch list.
Flapen Score
Top 22% of 2,481 Beauty niches · +6 vs the category median of 47
Is Kids Lip Balm profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Kids Lip Balm is a £341K/yr Amazon United Kingdom market (2.3M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in May–Jun–Jul–Dec. Verdict: Worth a look — 53/100.
Kids Lip Balm: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -6.5% over the last 90 days and 1.3% of searches end in a purchase.
£341K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 111 products
Top Kids Lip Balm products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Disney Mickey & Minnie Mouse Passport Holder Travel Accessories - Officially Licensed Multicolor Classic
- Price
- £10.70
- Rating
- 4.6/5
- Reviews
- 463
- Age
- 2y ago
Disney Stitch Ankle Socks for Women & Teens UK Size 2.5-7.5 Pack of 5 Casual Ladies Socks Soft & Breathable Gifts for Her (Multi Villains 2.5/7.5 UK)
- Price
- £11.47
- Rating
- 4.7/5
- Reviews
- 661
- Age
- 2y ago
NIVEA Disney Princess Belle Limited Edition Vanilla Cupcake Lip Balm (4.8g) Unique Disney Princess Inspired Lip Balm for Kids Contains Moisturising Shea Butter for 24 Hour Moisture
- Price
- £1.77
- Rating
- 4.7/5
- Reviews
- 972
- Age
- 1y ago
Chupa Chups Lip Licking Lip Balm Collection 5 Assorted Flavors: Orange Pop Strawberry Swirl Melon Mix Pineapple Punch and Peach Pulp - Fun Flavored Lip Care Gift Set for Kids and Adults
- Price
- £4.17
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 11mo ago
Disney Tshirt with Mickey Mouse Donald Duck Goofy & Pluto Boys T Shirts 3-Pack Boys Clothes 6-7 Years Multicoloured
- Price
- £14.46
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Trending
90-day click momentum
Disney Minnie Mouse Changing Robe Womens Adult S/M
- Price
- £44.79
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Disney Mickey Mouse Changing Robe Mens Adults S/M
- Price
- £44.68
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Disney Tshirt with Mickey Mouse Donald Duck Goofy & Pluto Boys T Shirts 3-Pack Boys Clothes 6-7 Years Multicoloured
- Price
- £14.46
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 4-5 Years Pink
- Price
- £14.07
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 2mo ago
Disney Pyjama Womens | Aristocats Pyjamas for Women | Cotton Short Pjs for Women Sets Grey Size Medium
- Price
- £10.14
- Rating
- 4.7/5
- Reviews
- 2,900
- Age
- 6y ago
Newest
by launch dateDisney Tshirt with Mickey Mouse Donald Duck Goofy & Pluto Boys T Shirts 3-Pack Boys Clothes 6-7 Years Multicoloured
- Price
- £14.46
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 4-5 Years Pink
- Price
- £14.07
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 2mo ago
Disney Minnie Mouse Changing Robe Womens Adult S/M
- Price
- £44.79
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Disney Mickey Mouse Changing Robe Mens Adults S/M
- Price
- £44.68
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Chupa Chups Lip Licking Lip Balm Collection 5 Assorted Flavors: Orange Pop Strawberry Swirl Melon Mix Pineapple Punch and Peach Pulp - Fun Flavored Lip Care Gift Set for Kids and Adults
- Price
- £4.17
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 11mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
Brands
36 falling
Sellers
231
Top-5 brand share
72%
Top 20: 93%
Top-5 click share
19%
Top 20: 46%
Open market
24%
- Disney51%
- NIVEA7%
- Lip Smacker6%
- Corsair Toiletries4%
- Mattel4%
- Cosowe4%
Kids Lip Balm demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 3.4×
Top Kids Lip Balm search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- disney1.1M/yr
- moana332K/yr
- disney gifts for women234K/yr
- moana toys140K/yr
- disney gifts128K/yr
- kids lip balm74K/yr
- moana 285K/yr
- lip balm kids57K/yr
- disne33K/yr
- lip smacker36K/yr
What reviews say buyers love and hate about Kids Lip Balm
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“good quality and value arrived quickly”
“Great gift”
“Excellent value”
“Great fun”
“Great smell”
What buyers complain about
58% of reviews“Some are really tight”
“Poor Quality”
“Absolutely ripped all the moisture from the lips and left them dried and cracked”
“They are not strong scented”
“Arrived and doesnt work, considering there is a test button on the back you would imagine this should be checked before dispatch”
Kids Lip Balm return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
54%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Kids Lip Balm questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
