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Kids Hand Wash

Fail

Prices span $2.17–$14.99, mostly outside the sweet spot, so Kids Hand Wash is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£282K/yr303K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
76%top-5 click share · 9 brands · 40 sellers

Flapen Score

Kids Hand Wash against its category

The dotted line is the Beauty average. Past it, Kids Hand Wash is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Hand Wash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Hand Wash 303K times last year and spent an estimated £282K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 11.5% of those searches ended in a purchase.

Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £282K a year.

Searches, last 12 months
303K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
11.5%
Market size, estimated
£282Ka year
Peak month
November3.7× the quietest month
Top search term
method hand wash71K searches a year

02 · Price

A sale here is worth £8.08.

Listings sell for £8.08 on average, from £2.17 to £14.99. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £8.08 that is £12K to £16K a year per listing.

Average price
£8.08under the $15 to $100 sweet spot
Price range
£2.17–£14.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£12K–£16K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #105 within Bath & Body. It carries 1,524 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
87%
Out of stock, average day
1.8%
Average rank
#105in Bath & Body
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,524per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Kids Hand Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

40

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

5%

  • Brand 178%
  • Brand 25%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 5%)

Demand

Kids Hand Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Kids Hand Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • method hand wash71K/yr
  • foaming hand wash38K/yr
  • foam soap26K/yr
  • method hand soap17K/yr
  • method foaming hand wash16K/yr
  • foam hand wash16K/yr
  • foaming hand wash refill15K/yr
  • foaming hand soap13K/yr
  • foaming soap12K/yr
  • method handwash10K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Hand Wash

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Smell”
13%of negative reviews mention “Smell”
0.1%of orders come back
“There was a very noticeable chemical/gassy smell coming off of the product after re-opening the bottle after about a week or so”
A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Kids Hand Wash questions

Answered from the same tracked data.