kids face wash
Worth a lookShows low returns (0.1%), but a small market ($127K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.08avg listing price — sweet spot $15–$100
Review moat
Good964.77avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good£1.86–£29.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Market size
Okay£127K£127K/yr · 93K searches
According to Flapen's Amazon United Kingdom niche tracking, kids face wash is a £127K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Sep–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
kids face wash market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £84K–£113K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #284
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 0.2%
- Avg brand age
- 53 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
106
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
51%
Top 20: 86%
Open market
10%
- Spots & Stripes57%
- LAV KIDS18%
- Aveeno5%
- The Natural and Organic Family4%
- Goongbe3%
- Aveeno Baby3%
- Open — no brand owns it (6 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.6% search growth over the last 90 days.Peak months: Sep, Dec · busiest ÷ quietest = 3.8×
Top kids face wash search terms
- spots and stripes33K/yr
- kids face wash22K/yr
- spots and stripes teen skincare16K/yr
- face wash for kids 8-9 years11K/yr
- lav kids5K/yr
- aveeno kids face wash3K/yr
- lav kids skincare4K/yr
Top kids face wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Spots & Stripes - Skin Goals Gentle Cleansing Lotion for Girls the Perfect Starter Face Wash for Teen and Young Skin Super-Gentle Combats Blemishes (150ml)
Spots & Stripes£11.644.6★233 rev
Spots & Stripes - Skin Goals Gentle Cleansing Lotion for Boys the Perfect Starter Face Wash for Teen and Young Skin with Virgin Coconut Kukui and Chamomile Super-Gentle Combats Blemishes (150ml)
Spots & Stripes£11.654.5★204 rev
Lav Kids Foaming Facial Cleanser gently scented Soap free Kids & Baby face wash Dermatologically Tested for All Skin Types for Sensitive Skin 100ml
LAV KIDS£10.984.5★125 rev
AVEENO Face CALM+RESTORE Nourishing Oat Cleanser (1x 200ml) Non-Foaming Face Care Gentle Cleanser with Prebiotic Oat and Calming Feverfew Helps Preserve Skins Barrier For Sensitive Skin
Aveeno£4.904.5★5,171 rev
Kids Organic Foaming Face Wash - Natural Skincare for Teen Girls 3-10 - Gentle Facial Cleanser Cream for Dry Sensitive Skin - Hydrating Exfoliating & Non Toxic Moisturizer Soap for Tweens & Preteens
The Natural and Organic Family£12.854.5★2,097 rev
Newest
by launch date
Spots & Stripes - Skin Goals Gentle Exfoliating Liquid for Girls with Salicylic Acid Sensitive Skin Face Exfoliator Reduces Breakouts with Green Tea Extract and Aloe Vera Leaf Juice (125ml)
Spots & Stripes£14.904 rev
GOONGBE Kids Bubble Facial Cleanser - Korean Kids Low pH Bubble Foam Face Wash - Gentle Cleansing & Hydrating with Panthenol and Amino Acids - Allergen Free Scent 100ml
Goongbe£10.09555 rev
Lav Kids Hydrating Skin care Foaming face wash 100ml & Face cream 50ml
LAV KIDS£26.6750 rev
Lav Kids Moisturising Skin care Foaming face wash 100ml & Face cream 50ml
LAV KIDS£27.5650 rev
Evereden Kids Face Wash: Cool Peach 100ml | Gentle Kids Skin Care | Non-toxic and Clean Ingredients | Multi-Vitamin Skin Care
Evereden£12.52870 rev
Trending
90-day click momentumGOONGBE Kids Bubble Facial Cleanser - Korean Kids Low pH Bubble Foam Face Wash - Gentle Cleansing & Hydrating with Panthenol and Amino Acids - Allergen Free Scent 100ml
Goongbe£10.094.6★
Spots & Stripes - Skin Goals Gentle Exfoliating Liquid for Girls with Salicylic Acid Sensitive Skin Face Exfoliator Reduces Breakouts with Green Tea Extract and Aloe Vera Leaf Juice (125ml)
Spots & Stripes£14.904.6★
Aveeno Kids Sensitive Skin Face & Body Wash with Oat Extract Gently Cleans Dirt & Germs without Drying Tear-Resistant & Suitable for All Skin Tones Hypoallergenic 45 ml
Aveeno Baby£24.804.8★
Spots & Stripes - Sun Squad Sensitive Skin SPF 30 for Face 99% Natural 100% Mineral Sunscreen for Teens and Young Skin Organic Aloe Vera Leaf Juice Jojoba and antioxidant-packed Green Tea (50ml)
Spots & Stripes£20.614.3★
Lav Kids Foaming Facial Cleanser gently scented Soap free Kids & Baby face wash Dermatologically Tested for All Skin Types for Sensitive Skin 100ml
LAV KIDS£10.984.5★
What buyers say about kids face wash
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
“Gentle cleanser”
“works really well for sensitive skin”
“feels really gentle”
“Excellent product”
“Smells delicious”
“this helps with hydration”
“it helps with the dryness”
“Does what it says”
“cleans face well”
What buyers complain about
“The face wash doesn't have a fragrance”
“Irritating my skin”
“Makes my skin so dry”
“Makes my skin so dry”
“Worse cleanser ever”
“Every time I tried to use it burnt my face afterwards”
“Arrived leaking from the blue cap”
“Well I certainly got that because its so mild it doesnt even feel like its doing anything”
“I feel the product is a little expensive for the amount provided”
“Product is really poor”
Top return reasons
Common questions
- Is kids face wash profitable to sell on Amazon United Kingdom?
- The niche generates £127K/yr across 31 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the kids face wash niche?
- 12 brands and 106 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in kids face wash?
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.1%.
- When does demand for kids face wash peak?
- Demand peaks in Sep–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the kids face wash niche?
- Listings span £1.86–£29.02; the average listing price is £14.08 (sweet spot $15–$100). The average incumbent carries 965 reviews — the moat a new listing must climb.