Kids Face Wash
MaybeAn estimated 0.1% of orders come back. But shoppers spend an estimated $127K a year here, so Kids Face Wash is a Maybe.
- Flapen Score
- 53 / 100Top 22% of 2,481 Beauty niches · +6 vs the category median of 4753
- Market size
- £127K/yr93K searches / yr
- 90-day growth
- +3.6%search demand this quarter
- Competition
- 51%top-5 click share · 12 brands · 106 sellers
Flapen Score
Kids Face Wash against its category
The dotted line is the Beauty average. Past it, Kids Face Wash is stronger. Inside it, weaker.
Market
The Kids Face Wash market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Face Wash 93K times last year and spent an estimated £127K. The top 5 brands take 87% of clicks. Demand peaks in Sep–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 9.7% of those searches ended in a purchase.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- +3.6%
- Conversion, latest week
- 9.7%
- Market size, estimated
- £127Ka year
- Peak month
- December3.8× the quietest month
- Top search term
- spots and stripes33K searches a year
02 · Price
A sale here is worth £14.08.
Listings sell for £14.08 on average, from £1.86 to £29.02. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £14.08 that is £1K to £4K a year per listing.
- Average price
- £14.08under the $15 to $100 sweet spot
- Price range
- £1.86–£29.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #284 within Bath & Body. It carries 965 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #284in Bath & Body
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 965per listing
- Listings tracked
- 31
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Kids Face Wash products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Spots & Stripes - Skin Goals Gentle Cleansing Lotion for Girls the Perfect Starter Face Wash for Teen and Young Skin Super-Gentle Combats Blemishes (150ml)
- Price
- £11.64
- Rating
- 4.6/5
- Reviews
- 233
- Age
- 5y ago

Spots & Stripes - Skin Goals Gentle Cleansing Lotion for Boys the Perfect Starter Face Wash for Teen and Young Skin with Virgin Coconut Kukui and Chamomile Super-Gentle Combats Blemishes (150ml)
- Price
- £11.65
- Rating
- 4.5/5
- Reviews
- 204
- Age
- 5y ago

Lav Kids Foaming Facial Cleanser gently scented Soap free Kids & Baby face wash Dermatologically Tested for All Skin Types for Sensitive Skin 100ml
- Price
- £10.98
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 3y ago

AVEENO Face CALM+RESTORE Nourishing Oat Cleanser (1x 200ml) Non-Foaming Face Care Gentle Cleanser with Prebiotic Oat and Calming Feverfew Helps Preserve Skins Barrier For Sensitive Skin
- Price
- £4.90
- Rating
- 4.5/5
- Reviews
- 5,171
- Age
- 4y ago

Kids Organic Foaming Face Wash - Natural Skincare for Teen Girls 3-10 - Gentle Facial Cleanser Cream for Dry Sensitive Skin - Hydrating Exfoliating & Non Toxic Moisturizer Soap for Tweens & Preteens
- Price
- £12.85
- Rating
- 4.5/5
- Reviews
- 2,097
- Age
- 3y ago
Trending
estimated 90-day click momentum
GOONGBE Kids Bubble Facial Cleanser - Korean Kids Low pH Bubble Foam Face Wash - Gentle Cleansing & Hydrating with Panthenol and Amino Acids - Allergen Free Scent 100ml
- Price
- £10.09
- Rating
- 4.6/5
- Reviews
- 555
- Age
- 1y ago

Spots & Stripes - Skin Goals Gentle Exfoliating Liquid for Girls with Salicylic Acid Sensitive Skin Face Exfoliator Reduces Breakouts with Green Tea Extract and Aloe Vera Leaf Juice (125ml)
- Price
- £14.90
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 6mo ago

Aveeno Kids Sensitive Skin Face & Body Wash with Oat Extract Gently Cleans Dirt & Germs without Drying Tear-Resistant & Suitable for All Skin Tones Hypoallergenic 45 ml
- Price
- £24.80
- Rating
- 4.8/5
- Reviews
- 4,501
- Age
- 3y ago

Spots & Stripes - Sun Squad Sensitive Skin SPF 30 for Face 99% Natural 100% Mineral Sunscreen for Teens and Young Skin Organic Aloe Vera Leaf Juice Jojoba and antioxidant-packed Green Tea (50ml)
- Price
- £20.61
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 3y ago

Lav Kids Foaming Facial Cleanser gently scented Soap free Kids & Baby face wash Dermatologically Tested for All Skin Types for Sensitive Skin 100ml
- Price
- £10.98
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 3y ago
Newest
by launch date
Spots & Stripes - Skin Goals Gentle Exfoliating Liquid for Girls with Salicylic Acid Sensitive Skin Face Exfoliator Reduces Breakouts with Green Tea Extract and Aloe Vera Leaf Juice (125ml)
- Price
- £14.90
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 6mo ago

GOONGBE Kids Bubble Facial Cleanser - Korean Kids Low pH Bubble Foam Face Wash - Gentle Cleansing & Hydrating with Panthenol and Amino Acids - Allergen Free Scent 100ml
- Price
- £10.09
- Rating
- 4.6/5
- Reviews
- 555
- Age
- 1y ago

Lav Kids Hydrating Skin care Foaming face wash 100ml & Face cream 50ml
- Price
- £26.67
- Rating
- 4.4/5
- Reviews
- 50
- Age
- 2y ago

Lav Kids Moisturising Skin care Foaming face wash 100ml & Face cream 50ml
- Price
- £27.56
- Rating
- 4.4/5
- Reviews
- 50
- Age
- 2y ago

Evereden Kids Face Wash: Cool Peach 100ml | Gentle Kids Skin Care | Non-toxic and Clean Ingredients | Multi-Vitamin Skin Care
- Price
- £12.52
- Rating
- 4.5/5
- Reviews
- 870
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
106
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 86%
Open market
10%
- Spots & Stripes57%
- LAV KIDS18%
- Aveeno5%
- The Natural and Organic Family4%
- Goongbe3%
- Aveeno Baby3%
- Open — no brand owns it (6 brands, 10%)
Demand
Kids Face Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Kids Face Wash search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- spots and stripes33K/yr
- kids face wash22K/yr
- spots and stripes teen skincare16K/yr
- face wash for kids 8-9 years11K/yr
- lav kids5K/yr
- aveeno kids face wash3K/yr
- lav kids skincare4K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Face Wash
We read the reviews and the return reasons for every product selling here.
“The face wash doesn't have a fragrance”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Face Wash questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









