Kids Face Masks
FailPrices span $1.09–$14.22, mostly outside the sweet spot, so Kids Face Masks is a Fail.
- Flapen Score
- 49 / 100Top 39% of 2,481 Beauty niches · +2 vs the category median of 4749
- Market size
- £79K/yr185K searches / yr
- 90-day growth
- -21.4%search demand this quarter
- Competition
- 42%top-5 click share · 20 brands · 29 sellers
Flapen Score
Kids Face Masks against its category
The dotted line is the Beauty average. Past it, Kids Face Masks is stronger. Inside it, weaker.
Market
The Kids Face Masks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Face Masks 185K times last year and spent an estimated £79K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 6.5% of those searches ended in a purchase.
Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.
- Searches, last 12 months
- 185K
- Growth, 90 days vs prior 90
- -21.4%
- Conversion, latest week
- 6.5%
- Market size, estimated
- £79Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- kids face masks60K searches a year
02 · Price
A sale here is worth £6.52.
Listings sell for £6.52 on average, from £1.09 to £14.22. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £6.52 that is £3K to £5K a year per listing.
- Average price
- £6.52under the $15 to $100 sweet spot
- Price range
- £1.09–£14.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #533 within Face. It carries 714 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 97%
- Out of stock, average day
- 1.8%
- Average rank
- #533in Face
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 714per listing
- Listings tracked
- 38
04 · Newcomers
1 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Kids Face Masks products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Face Masks Skincare- 7 Sheet Animals Face Mask Moisturizing And Smoothing Face Mask Gift Set Improve Dullness & Brighten- Face Masks Gifts For Kids Teenage Girls (7pcs)
- Price
- £6.43
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 1y ago

7th Heaven Go Wild Animal Face Sheet Mask Gift Set | 5 Fun Hydrating Face Masks for Kids with Coconut Apple Aloe & Banana - Kids Face Masks for Girls Sensitive Skin Girl Gifts Childrens Face Masks
- Price
- £6.87
- Rating
- 4.5/5
- Reviews
- 2,316
- Age
- 2y ago

7th Heaven Unicorn Face Mask Gift Set (4 Kids Face Masks). Hydrating for Sensitive Skin Childrens Age 8+ Cruelty Free Sheet Masks - Genuine 7th Heaven Face Masks Skincare
- Price
- £5.09
- Rating
- 4.5/5
- Reviews
- 2,316
- Age
- 5y ago

7th Heaven Animal Face Mask Multipack Fun Skincare for Kids & Teens Includes 3 Animal-Print Masks Hydrating & Gentle for Sensitive Skin Perfect for Sleepovers & Party Bags Cruelty-Free
- Price
- £4.30
- Rating
- 4.5/5
- Reviews
- 2,316
- Age
- 4y ago

ZealSea Face Masks Skincare for Women Variety 7Days Facial Sheet Mask Set for Deep Hydrating & Glow Daily Self-Care Gift & Family Moment for Teens Kids Girls Birthday Party Safe for all Skin types
- Price
- £7.36
- Rating
- 4.6/5
- Reviews
- 7,399
- Age
- 4y ago
Trending
estimated 90-day click momentum
The Adventure Face Mask FFP3 Certified Respirator with Ear Loops Compact Fit for Smaller Faces Box of 10 White
- Price
- £8.32
- Rating
- 4.0/5
- Reviews
- 144
- Age
- 4y ago

Face Masks Skincare- Animals Face Mask Moisturizing And Smoothing 7 Sheet Cute Kid Face Mask Gift Set Skin Care Gifts for Kids Teenage Girls (7 Sheets)
- Price
- £5.70
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 5mo ago

Beenefits 9 Packs Animal Character Facial Masks Deep Hyrating Spa Masks for All Skin Types Gift for Kids Birthady Party Girls Night Enjoy Skincare Life
- Price
- £5.56
- Rating
- 4.3/5
- Reviews
- 152
- Age
- 11mo ago

10 Pack Fruit Face Mask Set for Girls & Teens Hydrating Facial Mask with Natural Fruit Extracts Gentle for Sensitive Skin Skincare Gift Set for Spa Party & Daily Care Spa Party Supplies
- Price
- £7.49
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 7mo ago

12 Pack Face Masks Skincare Sheet Face Masks for Teenage Girls Women Beauty Face Mask Set Hydrating Face Sheet Mask Spa Party Gifts for Teens Girls Kids For Pamper&Sleepovers Party
- Price
- £7.82
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 11mo ago
Newest
by launch date
Face Masks Skincare- Animals Face Mask Moisturizing And Smoothing 7 Sheet Cute Kid Face Mask Gift Set Skin Care Gifts for Kids Teenage Girls (7 Sheets)
- Price
- £5.70
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 5mo ago

10 Pack Fruit Face Mask Set for Girls & Teens Hydrating Facial Mask with Natural Fruit Extracts Gentle for Sensitive Skin Skincare Gift Set for Spa Party & Daily Care Spa Party Supplies
- Price
- £7.49
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 7mo ago

Squishmallows Face Sheet Mask Set 5 Pack - Coconut Strawberry Mango Blueberry & Watermelon. Fun Sleepover Girls Night & Pajama Party
- Price
- £9.76
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 9mo ago

12 Pack Face Masks Skincare Sheet Face Masks for Teenage Girls Women Beauty Face Mask Set Hydrating Face Sheet Mask Spa Party Gifts for Teens Girls Kids For Pamper&Sleepovers Party
- Price
- £7.82
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 11mo ago

Beenefits 9 Packs Animal Character Facial Masks Deep Hyrating Spa Masks for All Skin Types Gift for Kids Birthady Party Girls Night Enjoy Skincare Life
- Price
- £5.56
- Rating
- 4.3/5
- Reviews
- 152
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
29
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 83%
Open market
22%
- 7th Heaven35%
- XdealCozyxc12%
- ChicNana9%
- ZealSea9%
- Asheyya9%
- HQDA4%
Demand
Kids Face Masks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Kids Face Masks search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kids face masks60K/yr
- face masks for kids34K/yr
- kids face mask14K/yr
- girls face masks10K/yr
- face masks kids8K/yr
- face mask for kids7K/yr
- face mask kids6K/yr
- childrens face masks8K/yr
- kids face masks for girls13K/yr
- girls face masks pamper kids7K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Face Masks
We read the reviews and the return reasons for every product selling here.
“Caused allergic reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Face Masks questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









