kids face masks
Skip itPrices mostly outside the sweet spot ($1.09–$14.22) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good714.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Bad£79K£79K/yr · 185K searches
Avg price
Bad£6.52avg listing price — sweet spot $15–$100
Growth
Bad-21.4%90-day search growth — must beat 0% to launch
Price range
Bad£1.09–£14.22cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, kids face masks is a £79K/yr Amazon United Kingdom market (185K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
kids face masks market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £82K–£98K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #533
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 79%
- Out of stock
- 1.8%
- Avg brand age
- 25 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
29
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
42%
Top 20: 83%
Open market
22%
- 7th Heaven35%
- XdealCozyxc12%
- ChicNana9%
- ZealSea9%
- Asheyya9%
- HQDA4%
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -21.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Top kids face masks search terms
- kids face masks60K/yr
- face masks for kids34K/yr
- kids face mask14K/yr
- girls face masks10K/yr
- face masks kids8K/yr
- face mask for kids7K/yr
- face mask kids6K/yr
- childrens face masks8K/yr
- kids face masks for girls13K/yr
- girls face masks pamper kids7K/yr
Top kids face masks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Face Masks Skincare- 7 Sheet Animals Face Mask Moisturizing And Smoothing Face Mask Gift Set Improve Dullness & Brighten- Face Masks Gifts For Kids Teenage Girls (7pcs)
ChicNana£6.434.3★60 rev
7th Heaven Go Wild Animal Face Sheet Mask Gift Set | 5 Fun Hydrating Face Masks for Kids with Coconut Apple Aloe & Banana - Kids Face Masks for Girls Sensitive Skin Girl Gifts Childrens Face Masks
7th Heaven£6.874.5★2,316 rev
7th Heaven Unicorn Face Mask Gift Set (4 Kids Face Masks). Hydrating for Sensitive Skin Childrens Age 8+ Cruelty Free Sheet Masks - Genuine 7th Heaven Face Masks Skincare
7th Heaven£5.094.5★2,316 rev
7th Heaven Animal Face Mask Multipack Fun Skincare for Kids & Teens Includes 3 Animal-Print Masks Hydrating & Gentle for Sensitive Skin Perfect for Sleepovers & Party Bags Cruelty-Free
7th Heaven£4.304.5★2,316 rev
ZealSea Face Masks Skincare for Women Variety 7Days Facial Sheet Mask Set for Deep Hydrating & Glow Daily Self-Care Gift & Family Moment for Teens Kids Girls Birthday Party Safe for all Skin types
ZealSea£7.364.6★7,399 rev
Newest
by launch date
Face Masks Skincare- Animals Face Mask Moisturizing And Smoothing 7 Sheet Cute Kid Face Mask Gift Set Skin Care Gifts for Kids Teenage Girls (7 Sheets)
Kirafairy£5.704 rev
10 Pack Fruit Face Mask Set for Girls & Teens Hydrating Facial Mask with Natural Fruit Extracts Gentle for Sensitive Skin Skincare Gift Set for Spa Party & Daily Care Spa Party Supplies
MIZEEYE£7.493 rev
Squishmallows Face Sheet Mask Set 5 Pack - Coconut Strawberry Mango Blueberry & Watermelon. Fun Sleepover Girls Night & Pajama Party
Corsair Toiletries£9.7621 rev
12 Pack Face Masks Skincare Sheet Face Masks for Teenage Girls Women Beauty Face Mask Set Hydrating Face Sheet Mask Spa Party Gifts for Teens Girls Kids For Pamper&Sleepovers Party
YTRAJU£7.82109 rev
Beenefits 9 Packs Animal Character Facial Masks Deep Hyrating Spa Masks for All Skin Types Gift for Kids Birthady Party Girls Night Enjoy Skincare Life
Beenefits£5.56152 rev
Trending
90-day click momentum
The Adventure Face Mask FFP3 Certified Respirator with Ear Loops Compact Fit for Smaller Faces Box of 10 White
The Adventure Mask£8.324.0★
Face Masks Skincare- Animals Face Mask Moisturizing And Smoothing 7 Sheet Cute Kid Face Mask Gift Set Skin Care Gifts for Kids Teenage Girls (7 Sheets)
Kirafairy£5.704.2★
Beenefits 9 Packs Animal Character Facial Masks Deep Hyrating Spa Masks for All Skin Types Gift for Kids Birthady Party Girls Night Enjoy Skincare Life
Beenefits£5.564.3★
10 Pack Fruit Face Mask Set for Girls & Teens Hydrating Facial Mask with Natural Fruit Extracts Gentle for Sensitive Skin Skincare Gift Set for Spa Party & Daily Care Spa Party Supplies
MIZEEYE£7.493.9★
12 Pack Face Masks Skincare Sheet Face Masks for Teenage Girls Women Beauty Face Mask Set Hydrating Face Sheet Mask Spa Party Gifts for Teens Girls Kids For Pamper&Sleepovers Party
YTRAJU£7.824.4★
What buyers say about kids face masks
What buyers praise and complain about, mined from review topics.What buyers love
“perfect for a gift for those who love a pamper”
“the quality of the face masks is good”
“These are well worth the money”
“The mask feels nice and hydrating”
“It feels very moisturising with a nice light fragrant smell”
“fit well”
“Very effective and leave the skin feeling refreshed”
“gentle to their skin”
“The designs are very cute”
“Easy to use”
What buyers complain about
“Caused allergic reaction”
“Some of the smells were a bit strange”
“Not the best”
“They were even big on me”
“we both found after 1-2 hours in the plane it started to hurt our ears”
“her face was bright pink all over except for the eye holes”
“Sensitive skin had to take hers off after a minute as it felt like it was burning”
“As soon as I put the mask on my childs face within about 1-2 minutes I saw her skin going blotchy & red”
“The elastic was a bit tight which made them uncomfortable after a while”
“Reaction. Gave my daughter an awful reaction”
Top return reasons
Common questions
- Is kids face masks profitable to sell on Amazon United Kingdom?
- The niche generates £79K/yr across 38 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -21.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the kids face masks niche?
- 20 brands and 29 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in kids face masks?
- Top complaints mined from reviews: Allergies, Smell, Quality-Overall. The return rate is 0.2%.
- When does demand for kids face masks peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the kids face masks niche?
- Listings span £1.09–£14.22; the average listing price is £6.52 (sweet spot $15–$100). The average incumbent carries 714 reviews — the moat a new listing must climb.