Kids Deodorant
brand-locked demand (top 5 brands take 98% of clicks) — Kids Deodorant doesn't clear our bar today.
Flapen Score
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Is Kids Deodorant profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Kids Deodorant is a £85K/yr Amazon United Kingdom market (153K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 49/100.
Kids Deodorant: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +58.0% over the last 90 days and 8.6% of searches end in a purchase.
£85K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 20 products
Top Kids Deodorant products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Salt of the Earth Natural Crystal Deodorant - Rock Chick for Kids - 90g
- Price
- £5.24
- Rating
- 4.3/5
- Reviews
- 9,981
- Age
- 12y ago
Fresh Monster Natural Deodorant For Kids And Teens | Aluminum Free Paraben Free Hypoallergenic | Gummy Burst Scent (1.76Oz)
- Price
- £10.90
- Rating
- 4.6/5
- Reviews
- 7,383
- Age
- 5y ago
Salt of the Earth - Natural Deodorant Roll On - Lavender & Vanilla - 100% Natural Origin Ingredients - Vegan -Suitable for Men Women & Kids - 75ml
- Price
- £4.47
- Rating
- 4.3/5
- Reviews
- 12,534
- Age
- 8y ago
Salt of the Earth - Natural Deodorant Roll On - Unscented - 100% Natural Origin Ingredients - Vegan - Suitable for Men Women & Kids - 75ml
- Price
- £3.95
- Rating
- 4.3/5
- Reviews
- 12,534
- Age
- 8y ago
Scrubbingtons Pit Stop Kids Deodorant Natural Roll On For Children Teens. Made in UK 98% Natural Ingredients For Sensitive Skin. Paediatrician approved Aluminium & Alcohol Free Original 75ml x 2
- Price
- £8.31
- Rating
- 4.3/5
- Reviews
- 2,128
- Age
- 6y ago
Trending
90-day click momentum
Preppy Daily Deodorant - 50g Kids Deodorant Gentle Everyday Deodorant Dermatologist and Paediatrician Approved AluminiumFree and ParabenFree Berry Dream Scent
- Price
- £7.68
- Rating
- 3.9/5
- Reviews
- 30
- Age
- 4mo ago
Preppy Daily Deodorant - 50g Kids Deodorant Gentle Everyday Deodorant Dermatologist and Paediatrician Approved AluminiumFree and ParabenFree Bahamas Coconut Scent
- Price
- £7.45
- Rating
- 3.9/5
- Reviews
- 30
- Age
- 4mo ago
Natural Deodorant For Kids And Teens Body Roll-On Deodorant For Children Soothes And Moisturisesfor Boys And Girls Fresh And Pleasant Prevent Dry Skin Suitable For Sensitive Skin (1PC)
- Price
- £3.42
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 11mo ago
Scrubbingtons Pit Stop Kids Deodorant Natural Roll On For Children Teens. Made in UK 98% Natural Ingredients For Sensitive Skin. Paediatrician approved Aluminium & Alcohol Free Very Berry 75ml x 2
- Price
- £8.33
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 5mo ago
Scrubbingtons Pit Stop Kids Deodorant Natural Roll On For Children Teens. Made in UK 98% Natural Ingredients For Sensitive Skin. Paediatrician approved Aluminium & Alcohol Free Coconut 75ml
- Price
- £5.78
- Rating
- 4.3/5
- Reviews
- 2,128
- Age
- 6y ago
Newest
by launch datePreppy Daily Deodorant - 50g Kids Deodorant Gentle Everyday Deodorant Dermatologist and Paediatrician Approved AluminiumFree and ParabenFree Berry Dream Scent
- Price
- £7.68
- Rating
- 3.9/5
- Reviews
- 30
- Age
- 4mo ago
Preppy Daily Deodorant - 50g Kids Deodorant Gentle Everyday Deodorant Dermatologist and Paediatrician Approved AluminiumFree and ParabenFree Bahamas Coconut Scent
- Price
- £7.45
- Rating
- 3.9/5
- Reviews
- 30
- Age
- 4mo ago
Scrubbingtons Pit Stop Kids Deodorant Natural Roll On For Children Teens. Made in UK 98% Natural Ingredients For Sensitive Skin. Paediatrician approved Aluminium & Alcohol Free Very Berry 75ml x 2
- Price
- £8.33
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 5mo ago
Scrubbingtons Pit Stop Kids Deodorant Natural Roll On For Children Teens. Made in UK 98% Natural Ingredients For Sensitive Skin. Paediatrician approved Aluminium & Alcohol Free Very Berry 75ml
- Price
- £5.82
- Rating
- 4.3/5
- Reviews
- 23
- Age
- 9mo ago
Natural Deodorant For Kids And Teens Body Roll-On Deodorant For Children Soothes And Moisturisesfor Boys And Girls Fresh And Pleasant Prevent Dry Skin Suitable For Sensitive Skin (1PC)
- Price
- £3.42
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
28
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
1%
- Salt Of the Earth51%
- Scrubbington's27%
- Fresh Monster14%
- Preppy5%
- Lycia2%
- Spots & Stripes1%
- Open — no brand owns it (1 brand, 1%)
Kids Deodorant demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul · busiest ÷ quietest = 1.9×
Top Kids Deodorant search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kids deodorant47K/yr
- kids deodorant girls18K/yr
- kids deodorant boys18K/yr
- deodorant for kids15K/yr
- natural deodorant for kids9K/yr
- boys deodorant8K/yr
- pit stop deodorant for kids4K/yr
- scrubbingtons deodorant for kids3K/yr
- girls deodorant6K/yr
- childrens deodorant girls4K/yr
What reviews say buyers love and hate about Kids Deodorant
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“The scent is light”
“high feedback on it”
“No irritation”
“Easy roll on”
“the price is very good”
What buyers complain about
67% of reviews“Horrible chemical smell to it”
“Does not do the job”
“Still gives me a rash”
“Does last 5 months”
“It goes on a bit wet”
Kids Deodorant return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Kids Deodorant questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
