Is kids deodorant profitable to sell on Amazon United Kingdom?

The niche generates £85K/yr across 20 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +58.0%. Flapen's verdict: Skip it (49/100).

How competitive is the kids deodorant niche?

7 brands and 28 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in kids deodorant?

Top complaints mined from reviews: Smell, Functionality-Overall, Allergies. The return rate is 0.1%.

When does demand for kids deodorant peak?

Demand peaks in Jun–Jul; the busiest month runs 1.9× the quietest.

What does it cost to enter the kids deodorant niche?

Listings span £3.42–£15.77; the average listing price is £6.37 (sweet spot $15–$100). The average incumbent carries 5,602 reviews — the moat a new listing must climb.

kids deodorant

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+58.0%

90-day search growth — must beat 0% to launch

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,602.25

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£85K

£85K/yr · 153K searches

Avg price

Bad£6.37

avg listing price — sweet spot $15–$100

Price range

Bad£3.42–£15.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, kids deodorant is a £85K/yr Amazon United Kingdom market (153K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 49/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

kids deodorant market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: £64K–£80K; units × avg price
Conversion rate: 8.6%
Avg BSR: #161
Page quality: 0%
Prime: 95%
Sponsored: 90%
Out of stock: 14.4%
Avg brand age: 69 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

Salt Of the Earth51%
Scrubbington's27%
Fresh Monster14%
Preppy5%
Lycia2%
Spots & Stripes1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +58.0% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 1.9×

Open Trend

Top kids deodorant search terms

kids deodorant47K/yr +64.1%7.1% conv.
kids deodorant girls18K/yr +45.7%8.7% conv.
kids deodorant boys18K/yr +48.5%7.0% conv.
deodorant for kids15K/yr +46.3%5.4% conv.
natural deodorant for kids9K/yr +54.6%7.2% conv.
boys deodorant8K/yr +60.9%3.9% conv.
pit stop deodorant for kids4K/yr +174.1%13.0% conv.
scrubbingtons deodorant for kids3K/yr +162.2%17.6% conv.
girls deodorant6K/yr +17.8%5.5% conv.
childrens deodorant girls4K/yr +49.6%9.9% conv.

All search terms

Top kids deodorant products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Salt of the Earth Natural Crystal Deodorant - Rock Chick for Kids - 90g

Salt Of the Earth£5.244.3★9,981 rev

Fresh Monster Natural Deodorant For Kids And Teens | Aluminum Free Paraben Free Hypoallergenic | Gummy Burst Scent (1.76Oz)

Fresh Monster£10.904.6★7,383 rev

Salt of the Earth - Natural Deodorant Roll On - Lavender & Vanilla - 100% Natural Origin Ingredients - Vegan -Suitable for Men Women & Kids - 75ml

Salt Of the Earth£4.474.3★12,534 rev

Salt of the Earth - Natural Deodorant Roll On - Unscented - 100% Natural Origin Ingredients - Vegan - Suitable for Men Women & Kids - 75ml

Salt Of the Earth£3.954.3★12,534 rev

Scrubbingtons Pit Stop Kids Deodorant Natural Roll On For Children Teens. Made in UK 98% Natural Ingredients For Sensitive Skin. Paediatrician approved Aluminium & Alcohol Free Original 75ml x 2

Scrubbington's£8.314.3★2,128 rev

Newest

by launch date

Preppy Daily Deodorant - 50g Kids Deodorant Gentle Everyday Deodorant Dermatologist and Paediatrician Approved AluminiumFree and ParabenFree Berry Dream Scent

Preppy£7.6830 rev

4mo ago

Preppy Daily Deodorant - 50g Kids Deodorant Gentle Everyday Deodorant Dermatologist and Paediatrician Approved AluminiumFree and ParabenFree Bahamas Coconut Scent

Preppy£7.4530 rev

4mo ago

Scrubbingtons Pit Stop Kids Deodorant Natural Roll On For Children Teens. Made in UK 98% Natural Ingredients For Sensitive Skin. Paediatrician approved Aluminium & Alcohol Free Very Berry 75ml x 2

Scrubbington's£8.333 rev

5mo ago

Scrubbingtons Pit Stop Kids Deodorant Natural Roll On For Children Teens. Made in UK 98% Natural Ingredients For Sensitive Skin. Paediatrician approved Aluminium & Alcohol Free Very Berry 75ml

Scrubbington's£5.8223 rev

9mo ago

Natural Deodorant For Kids And Teens Body Roll-On Deodorant For Children Soothes And Moisturisesfor Boys And Girls Fresh And Pleasant Prevent Dry Skin Suitable For Sensitive Skin (1PC)

xinxinyu£3.423 rev

11mo ago

What buyers say about kids deodorant

What buyers praise and complain about, mined from review topics.

What buyers love

Smell31%

“The scent is light”

Quality-Overall9%

“high feedback on it”

Allergies5%

“No irritation”

Ease Of Use5%

“Easy roll on”

Value For Money5%

“the price is very good”

Durability4%

“it holds up well throughout the day for normal activity”

Efficiency4%

“Works very well”

Advertised Vs Actual Product3%

“Exactly as described”

Moist/Dry3%

“Keep dry”

Soft Feel2%

“Gentle”

What buyers complain about

Smell19%

“Horrible chemical smell to it”

Functionality-Overall14%

“Does not do the job”

Allergies10%

“Still gives me a rash”

Durability6%

“Does last 5 months”

Moist/Dry6%

“It goes on a bit wet”

Value For Money4%

“Not worth it”

Natural Ingredients3%

“Unfortunately isn't as good and natural as they state as it has caused my son irritation and rash”

Advertised Vs Actual Product2%

“Does not do what it promises”

Quality-Overall2%

“Poor quality deodorant”

Skin Health2%

“Burned skin”

Top return reasons

Smell31%

Product Condition12%

Leak-Proof8%

Defective Material/Parts8%

Quality-Overall8%

Ease Of Application8%

Compatibility-Overall8%

Hard Feel4%

Functionality-Overall4%

Ease Of Use4%

Common questions

Is kids deodorant profitable to sell on Amazon United Kingdom?: The niche generates £85K/yr across 20 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +58.0%. Flapen's verdict: Skip it (49/100).
How competitive is the kids deodorant niche?: 7 brands and 28 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in kids deodorant?: Top complaints mined from reviews: Smell, Functionality-Overall, Allergies. The return rate is 0.1%.
When does demand for kids deodorant peak?: Demand peaks in Jun–Jul; the busiest month runs 1.9× the quietest.
What does it cost to enter the kids deodorant niche?: Listings span £3.42–£15.77; the average listing price is £6.37 (sweet spot $15–$100). The average incumbent carries 5,602 reviews — the moat a new listing must climb.