kids curly hair products
Skip itSoft demand (-19.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Price range
Good£2.34–£37.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,862.32avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.43avg listing price — sweet spot $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Market size
Bad£90K£90K/yr · 181K searches
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, kids curly hair products is a £90K/yr Amazon United Kingdom market (181K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 43/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
kids curly hair products market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £118K–£141K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #152
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 86%
- Out of stock
- 12.7%
- Avg brand age
- 43 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
88
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
5%
- Only Curls29%
- CANTU23%
- Mini-U16%
- Nala's Baby11%
- Childs Farm11%
- Aveeno Baby5%
- Open — no brand owns it (4 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top kids curly hair products search terms
- little curls29K/yr
- kids curly hair products31K/yr
- baby curly hair products20K/yr
- only curls kids11K/yr
- curly hair products kids11K/yr
- my little coco curling custard12K/yr
- toddler curly hair products11K/yr
- only curls little curls5K/yr
- baby curl cream8K/yr
- kids curl spray4K/yr
Top kids curly hair products products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cantu Kids Curling Cream 227g
CANTU£3.414.5★12,271 rev
Mini U Wild Blueberry Curl Activator for Curly Hair - Blueberry Scented Kids Hair Spray with Aloe Vera For Frizz Control & Fluffy Flyaways - 250 ml
Mini-U£4.994.1★404 rev
Only Curls Little Curls Leave-in Styler 200ml Kids Curl Cream Moisturise Smoothes & Defines Lightweight & Gentle Easy Styling Routine Vegan & Cruelty Free For All Curly Hair Types
Only Curls£10.034.5★170 rev
Nalas Kids Tropical Curl Blast Moisturiser | Allergen-Free Tropical Fragrance | 99% Natural | Dermatologically-tested | Vegan | 150ml | Nalas Kids
Nala's Baby£4.184.5★33 rev
Childs Farm Coco-Nourish Leave-in Conditioner Hair Spray Define Curls Smooth Styling Protector Coconut Kids 100ml
Childs Farm£2.954.6★660 rev
Newest
by launch date
XRACEPHOL Kids Bonnets for Girls Double Layer Baby Satin Bonnet Adjustable Toddler Bonnet for Sleeping Sleep Caps with Elastic BandBlack and Lepard
XRACEPHOL£5.6130 rev
JILLICK Kids Satin Sleep Bonnet with Adjustable Band for Curly Hair Protection Girls Overnight Cap - Unicorn Print Night Hat Soft Skin-Friendly Frizz Control Tangle Prevention
JILLICK£7.122 rev
Nalas Kids Tropical Curl Blast Moisturiser | Allergen-Free Tropical Fragrance | 99% Natural | Dermatologically-tested | Vegan | 150ml | Nalas Kids
Nala's Baby£4.1833 rev
Aveeno Kids Curling Cream 150ml
Aveeno Baby£5.0224 rev
Nalas Kids Tropical Blast Curl Defining Jelly| Allergen-Free Tropical Fragrance | 99% Natural | Dermatologically-tested and Paediatrician-approved | Vegan | 150ml | Nalas Kids
Nala's Baby£4.1623 rev
Trending
90-day click momentumJILLICK Kids Satin Sleep Bonnet with Adjustable Band for Curly Hair Protection Girls Overnight Cap - Unicorn Print Night Hat Soft Skin-Friendly Frizz Control Tangle Prevention
JILLICK£7.125.0★
XRACEPHOL Kids Bonnets for Girls Double Layer Baby Satin Bonnet Adjustable Toddler Bonnet for Sleeping Sleep Caps with Elastic BandBlack and Lepard
XRACEPHOL£5.614.8★
Nalas Kids Tropical Curl Blast Moisturiser | Allergen-Free Tropical Fragrance | 99% Natural | Dermatologically-tested | Vegan | 150ml | Nalas Kids
Nala's Baby£4.184.5★
Mini U Wild Blueberry Curl Activator for Curly Hair - Blueberry Scented Kids Hair Spray with Aloe Vera For Frizz Control & Fluffy Flyaways - 250 ml
Mini-U£4.994.1★
Aveeno Kids Curling Cream 150ml
Aveeno Baby£5.024.3★
What buyers say about kids curly hair products
What buyers praise and complain about, mined from review topics.What buyers love
“also it smells soo lovely”
“Brilliant for curly hair”
“Its a good make”
“style as desired”
“keeps hair feeling soft”
“Good price”
“Easy to use”
“This was very effective for my babys hair”
“adds moisture”
“effective”
What buyers complain about
“Greasy”
“No good for frizzy curly hair”
“Doesnt smell nice”
“my hair looking flat or messy”
“Very expensive”
“Very drying on hair”
“Sticky stuff”
“Pumps broke on both items”
“Got opened unsealed product”
“not the best”
Top return reasons
Common questions
- Is kids curly hair products profitable to sell on Amazon United Kingdom?
- The niche generates £90K/yr across 22 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -19.0%. Flapen's verdict: Skip it (43/100).
- How competitive is the kids curly hair products niche?
- 10 brands and 88 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in kids curly hair products?
- Top complaints mined from reviews: Oily/Greasy, Suitability Curly Hair, Smell. The return rate is 0.1%.
- When does demand for kids curly hair products peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the kids curly hair products niche?
- Listings span £2.34–£37.94; the average listing price is £9.43 (sweet spot $15–$100). The average incumbent carries 1,862 reviews — the moat a new listing must climb.