How competitive is the Kevin Murphy Hair Products niche on Amazon United Kingdom?

1 brands and 90 sellers compete in Kevin Murphy Hair Products on Amazon United Kingdom. The top 5 Kevin Murphy Hair Products products take 35% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Kevin Murphy Hair Products niche?

Kevin Murphy Hair Products sells for £26.62 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £11.05–£83.35. The average incumbent carries 614 reviews — the moat a new listing must climb.

Kevin Murphy Hair Products

Kevin Murphy Hair Products shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

Top 31% of 2,481 Beauty niches · +4 vs the category median of 47

This niche Category average · 2,481 niches

Is Kevin Murphy Hair Products profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Kevin Murphy Hair Products is a £124K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.

Kevin Murphy Hair Products: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -16.5% over the last 90 days and 4.1% of searches end in a purchase.

£124K

revenue / yr

Units sold / yr6K

Search volume / yr-16.5%114K

Conversion rate4.1%

Avg price£26.62

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 90

Top-5 product click share35%

Open market0%

Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 39 products

Top Kevin Murphy Hair Products products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Kevin Murphy FREE.HOLD 100g

Price: £26.37
Rating: 4.6/5
Reviews: 1,611
Age: 11y ago

Kevin Murphy Angel Wash Shampoo

Price: £24.42
Rating: 4.1/5
Reviews: 1,201
Age: 19y ago

Kevin Murphy - Blonde.Angel Wash Shampoo 250 ml

Price: £20.65
Rating: 4.6/5
Reviews: 125
Age: 4y ago

Kevin Murphy Plumping Wash Densifying Shampoo 250ml

Price: £27.14
Rating: 4.5/5
Reviews: 1,457
Age: 12y ago

Kevin Murphy Young Again 3.4 Ounce

Price: £28.23
Rating: 4.6/5
Reviews: 1,142
Age: 14y ago

Newest

by launch date

Kevin Murphy Smooth Again Wash Shampoo 250ml

Price: £24.38
Rating: 4.9/5
Reviews: 17
Age: 2y ago

Kevin Murphy Hydrate-Me.Rinse (Kakadu Plum Infused Moisture Delivery System - 240ml for Coloured Hair)

Price: £24.13
Rating: 4.6/5
Reviews: 25
Age: 3y ago

Kevin Murphy Everlasting Colour Wash 250 ml

Price: £25.58
Rating: 4.4/5
Reviews: 266
Age: 3y ago

KEVIN MURPHY Product for Daily Use

Price: £27.22
Rating: 4.5/5
Reviews: 104
Age: 3y ago

Kevin Murphy Night Rider Texture Paste 100g

Price: £24.80
Rating: 4.3/5
Reviews: 972
Age: 4y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

35%

Top 20: 82%

Open market

KEVIN.MURPHY100%
Open — no brand owns it (0%)

Kevin Murphy Hair Products demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume114KCVR4.1%Products39Brands1Top 5 Brands100%OOS Rate5.3%Rating4.5★Reviews614Avg BSR#988

Top Kevin Murphy Hair Products search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

kevin murphy hair products58K/yr -9.4%2.7% conv.
kevin murphy31K/yr -21.6%3.5% conv.
kevin murphy shampoo21K/yr -30.6%7.3% conv.
kevin murphy conditioner4K/yr +5.3%12.3% conv.

What reviews say buyers love and hate about Kevin Murphy Hair Products

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Quality-Overall28%

“good quality hair product”

Smell14%

“Very good conditioner, smells amazing and adds body”

Value For Money10%

“Value for money”

Advertised Vs Actual Product8%

“As advertised”

Hair Styling5%

“Great hair product”

What buyers complain about

86% of reviews

Value For Money36%

“Its expensive”

Leak-Proof22%

“Dreadful bottle leaks everywhere”

Suitability Short Hair9%

“Slightly disappointed with the product I thought it would give my hair body”

Moist/Dry6%

“The product was dry”

Size-Overall6%

“Read the small print”

Kevin Murphy Hair Products return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

33%

2Adhesion/Stickiness

17%

3Ease Of Use

17%

4Certifications

17%

5Smell

Common Kevin Murphy Hair Products questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kevin Murphy Hair Products 51/100 on Amazon United Kingdom — Worth a look. The niche generates £124K/yr across 39 tracked products. Search demand moved -16.5% over the last 90 days.

Kevin Murphy Hair Products buyers on Amazon United Kingdom complain most about Value For Money, Leak-Proof, Suitability Short Hair, the themes mined from the niche's reviews. Its return rate is 0.1%.