kevin murphy hair products
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£26.62avg listing price — sweet spot $15–$100
Price range
Great£11.05–£83.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Review moat
Good613.82avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£124K£124K/yr · 114K searches
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, kevin murphy hair products is a £124K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
kevin murphy hair products market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £133K–£160K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #988
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 41%
- Out of stock
- 5.3%
- Avg brand age
- 70 months
- Avg seller age
- 150 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
1 falling
Sellers
90
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
35%
Top 20: 82%
Open market
0%
- KEVIN.MURPHY100%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 45 weeks — -16.5% search growth over the last 90 days.Top kevin murphy hair products search terms
- kevin murphy hair products58K/yr
- kevin murphy31K/yr
- kevin murphy shampoo21K/yr
- kevin murphy conditioner4K/yr
Top kevin murphy hair products products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kevin Murphy FREE.HOLD 100g
KEVIN.MURPHY£26.374.6★1,611 rev
Kevin Murphy Angel Wash Shampoo
KEVIN.MURPHY£24.424.1★1,201 rev
Kevin Murphy - Blonde.Angel Wash Shampoo 250 ml
KEVIN.MURPHY£20.654.6★125 rev
Kevin Murphy Plumping Wash Densifying Shampoo 250ml
KEVIN.MURPHY£27.144.5★1,457 rev
Kevin Murphy Young Again 3.4 Ounce
KEVIN.MURPHY£28.234.6★1,142 rev
Newest
by launch date
Kevin Murphy Smooth Again Wash Shampoo 250ml
KEVIN.MURPHY£24.3817 rev
Kevin Murphy Hydrate-Me.Rinse (Kakadu Plum Infused Moisture Delivery System - 240ml for Coloured Hair)
KEVIN.MURPHY£24.1325 rev
Kevin Murphy Everlasting Colour Wash 250 ml
KEVIN.MURPHY£25.58266 rev
KEVIN MURPHY Product for Daily Use
KEVIN.MURPHY£27.22104 rev
Kevin Murphy Night Rider Texture Paste 100g
KEVIN.MURPHY£24.80972 rev
Trending
90-day click momentumKevin Murphy FREE.HOLD 100g
KEVIN.MURPHY£26.374.6★
Kevin Murphy Angel Wash Shampoo
KEVIN.MURPHY£24.424.1★
Kevin Murphy Hydrate-Me Rinse 250ml
KEVIN.MURPHY£23.784.5★
Kevin Murphy Plumping Wash Densifying Shampoo 250ml
KEVIN.MURPHY£27.144.5★
Kevin Murphy - Smooth.Again Rinse Conditioner 250 ml
KEVIN.MURPHY£23.544.4★
What buyers say about kevin murphy hair products
What buyers praise and complain about, mined from review topics.What buyers love
“good quality hair product”
“Very good conditioner, smells amazing and adds body”
“Value for money”
“As advertised”
“Great hair product”
“Efficient”
“Last bottle lasted over a year”
“Very shiny”
“As an older lady with naturally blonde/ grey hair this really enhances my colour”
“It's very effective”
What buyers complain about
“Its expensive”
“Dreadful bottle leaks everywhere”
“Slightly disappointed with the product I thought it would give my hair body”
“The product was dry”
“Read the small print”
“This is a scam”
“Slightly disappointed with the product I thought it would give my hair body”
Top return reasons
Common questions
- Is kevin murphy hair products profitable to sell on Amazon United Kingdom?
- The niche generates £124K/yr across 39 tracked products. 90-day search growth is -16.5%. Flapen's verdict: Worth a look (51/100).
- How competitive is the kevin murphy hair products niche?
- 1 brands and 90 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kevin murphy hair products?
- Top complaints mined from reviews: Value For Money, Leak-Proof, Suitability Short Hair. The return rate is 0.1%.
- What does it cost to enter the kevin murphy hair products niche?
- Listings span £11.05–£83.35; the average listing price is £26.62 (sweet spot $15–$100). The average incumbent carries 614 reviews — the moat a new listing must climb.