Keratin Oil

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £173K a year.

Searches, last 12 months

208K

Growth, 90 days vs prior 90

+0.3%

Conversion, latest week

9.0%

Market size, estimated

£173Ka year

Peak month

November2.2× the quietest month

Top search term

beauty works96K searches a year

Listings sell for £9.30 on average, from £3.31 to £21.62. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £9.30 that is £5K to £7K a year per listing.

Average price

£9.30under the $15 to $100 sweet spot

Price range

£3.31–£21.62

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

£5K–£7K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

58% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #207 within Hair Oils. It carries 1,070 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

47%

Out of stock, average day

0.4%

Average rank

#207in Hair Oils

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,070per listing

Listings tracked

19

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

50 months