Keratin Oil
brand-locked demand (top 5 brands take 100% of clicks) — Keratin Oil doesn't clear our bar today.
Flapen Score
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Is Keratin Oil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Keratin Oil is a £173K/yr Amazon United Kingdom market (208K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.
Keratin Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +0.3% over the last 90 days and 9.0% of searches end in a purchase.
£173K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 19 products
Top Keratin Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Beauty Works 10-In-1 Miracle Spray 250ml
- Price
- £9.96
- Rating
- 4.6/5
- Reviews
- 2,094
- Age
- 4y ago
Pantene Pro-V Smooth & Sleek Argan Infused Hair Oil 100ml for Frizzy Dull Hair Daily Leave In Nourishing Oil Tames Frizz Makes Hair Silky Smooth and Enhances Shine With Pro-V Nutrients
- Price
- £3.31
- Rating
- 4.7/5
- Reviews
- 1,638
- Age
- 12y ago
Beauty Works Argan Serum 90ml
- Price
- £10.14
- Rating
- 4.5/5
- Reviews
- 394
- Age
- 12y ago
Pantene Pro-V Repair & Protect Keratin Protect Hair Oil 100ml for Intensive Care. Daily Leave in Nourishing Oil. It Helps Repair Hair Surface Damage in One Use. Perfect for Dry Damaged Hair
- Price
- £3.44
- Rating
- 4.7/5
- Reviews
- 653
- Age
- 12y ago
Pantene Pro-V Defined Curls Coconut Infused Hair Oil 100ml for Frizzy Unruly Curls. Daily Leave in Nourishing Oil. Deeply Moisturises Softens Hair and Prevents Protein Loss
- Price
- £3.88
- Rating
- 4.6/5
- Reviews
- 613
- Age
- 4y ago
Trending
90-day click momentumPantene Pro-V Repair & Protect Keratin Protect Hair Oil 100ml for Intensive Care. Daily Leave in Nourishing Oil. It Helps Repair Hair Surface Damage in One Use. Perfect for Dry Damaged Hair
- Price
- £3.44
- Rating
- 4.7/5
- Reviews
- 653
- Age
- 12y ago
Beauty Works 10-In-1 Miracle Spray 250ml
- Price
- £9.96
- Rating
- 4.6/5
- Reviews
- 2,094
- Age
- 4y ago
Pantene Grow Abundant Anti-Hair Loss Scalp Serum 60ml for Denser Hair
- Price
- £8.92
- Rating
- 3.6/5
- Reviews
- 144
- Age
- 10mo ago
Pantene Pro-V Coconut Infused Hair Oil for Intensive Moisture Hair Care Shine Hair Care for Dry Hair Hair Care Hair Oil Beauty Gold 100 ml
- Price
- £6.91
- Rating
- 4.6/5
- Reviews
- 379
- Age
- 1y ago
Beauty Works Argan Serum 90ml
- Price
- £10.14
- Rating
- 4.5/5
- Reviews
- 394
- Age
- 12y ago
Newest
by launch datePantene Grow Abundant Anti-Hair Loss Scalp Serum 60ml for Denser Hair
- Price
- £8.92
- Rating
- 3.6/5
- Reviews
- 144
- Age
- 10mo ago
Pantene x Emily in Paris: Keratin Protect hair oil 100 ml. Limited edition. Helps to rebuild damage shine hair and reduce brittleness. For daily use
- Price
- £5.83
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 10mo ago
Pantene Pro-V Coconut Infused Hair Oil for Intensive Moisture Hair Care Shine Hair Care for Dry Hair Hair Care Hair Oil Beauty Gold 100 ml
- Price
- £6.91
- Rating
- 4.6/5
- Reviews
- 379
- Age
- 1y ago
Panttene Keratin Oil 100ml - Keep Your Hair In Fabulous Shape With Panttene Keratin Oil - For Repairing And Protecting Your Hai - Pack of 2
- Price
- £16.07
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 1y ago
Beauty Works Pearl Nourishing Duo (Sulfate Free) - Shampoo & Conditioner Set 250ml
- Price
- £21.62
- Rating
- 4.4/5
- Reviews
- 151
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 falling
Sellers
99
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Beauty Works51%
- Pantene46%
- L'Oreal Paris2%
- BargainsMania2%
- Open — no brand owns it (0%)
Keratin Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×
Top Keratin Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- beauty works96K/yr
- pantene hair oil45K/yr
- beautyworks9K/yr
- pantene keratin protect oil8K/yr
- pantene hair serum6K/yr
- pantene oil6K/yr
- beauty works hair oil5K/yr
- beauty works oil7K/yr
- hair extension oil5K/yr
- hair oil pantene6K/yr
What reviews say buyers love and hate about Keratin Oil
What buyers mention most, as a share of all reviews.
What buyers love
70% of reviews“it smells divine”
“Excellent hair product”
“hair soft”
“Great value for money”
“It makes my hair feel softer instantly”
What buyers complain about
56% of reviews“greasy - even using just a little”
“My hair is crazy - like, totally crazy”
“Smells ok - not very strong scent”
“it's takes longer to get it onto my hair than it does to dry it”
“pump stopped working”
Keratin Oil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
7%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Keratin Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
