How competitive is the Keracare Shampoo niche on Amazon United Kingdom?

6 brands and 60 sellers compete in Keracare Shampoo on Amazon United Kingdom. The top 5 Keracare Shampoo products take 45% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Keracare Shampoo?

Keracare Shampoo buyers on Amazon United Kingdom complain most about Smell, Hair Related, Allergies, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Keracare Shampoo niche?

Keracare Shampoo sells for £8.77 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.70–£14.06. The average incumbent carries 1,071 reviews — the moat a new listing must climb.

Keracare Shampoo

prices mostly outside the sweet spot ($5.70–$14.06) — Keracare Shampoo doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47

This niche Category average · 2,481 niches

Is Keracare Shampoo profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Keracare Shampoo is a £30K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 42/100.

Keracare Shampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.3% over the last 90 days and 6.5% of searches end in a purchase.

£30K

revenue / yr

Units sold / yr4K

Search volume / yr-1.3%52K

Conversion rate6.5%

Avg price£8.77

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 60

Top-5 product click share45%

Open market1%

Avg brand age77 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 24 products

Top Keracare Shampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

KeraCare Hydrating Detangling Shampoo- Dry Damaged & Curly Hair 32oz

Price: £13.17
Rating: 4.6/5
Reviews: 2,203
Age: 15y ago

KeraCare Oil Moisturizer with Jojoba Oil (8 oz)

Price: £7.48
Rating: 4.2/5
Reviews: 1,576
Age: 17y ago

KeraCare Humecto Crème Conditioner- Deep Moisturising 16oz

Price: £11.09
Rating: 4.1/5
Reviews: 47
Age: 11y ago

Avlon KeraCare Natural Textures Leave-In Conditioner - CONDITION - 2-474ml

Price: £8.67
Rating: 4.2/5
Reviews: 974
Age: 13y ago

Keracare Dry&Itchy Scalp Moisturizing Shampoo + Conditioner 8ozCombo Set

Price: £14.06
Rating: 4.5/5
Reviews: 1,533
Age: 14y ago

Newest

by launch date

KeraCare Curl Essence Moisturizing Shampoo- Gently Cleanses & Hydrates 12oz

Price: £6.91
Rating: 4.5/5
Reviews: 99
Age: 7y ago

KeraCare Edge Tamer- for Sleek Hairlines & Flyaway Control 2.3oz

Price: £6.74
Rating: 4.2/5
Reviews: 198
Age: 10y ago

Avlon KeraCare Natural Textures Cleansing Crème Shampoo 1 240ml/8 fl. oz.

Price: £8.37
Rating: 4.4/5
Reviews: 49
Age: 11y ago

Avlon KeraCare 1st Lather Shampoo(Sulfate-Free) 8oz/240ml

Price: £6.57
Rating: 4.3/5
Reviews: 107
Age: 11y ago

KeraCare Humecto Crème Conditioner- Deep Moisturising 16oz

Price: £11.09
Rating: 4.1/5
Reviews: 47
Age: 11y ago

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

45%

Top 20: 96%

Open market

KeraCare76%
Avlon9%
Avalon7%
KERACARE4%
Curlessence2%
Keracare Natural Textures1%

Keracare Shampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR6.5%Products24Brands6Top 5 Brands99%OOS Rate0.0%Rating4.4★Reviews1,071Avg BSR#722

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Keracare Shampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

keracare29K/yr +5.5%5.1% conv.
keracare shampoo14K/yr -10.5%7.1% conv.
kera care6K/yr -8.5%4.8% conv.
avlon2K/yr +3.8%0.8% conv.
keracare shampoo and conditioner2K/yr -14.5%6.6% conv.

What reviews say buyers love and hate about Keracare Shampoo

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews

Quality-Overall30%

“It had good reviews which is why I am surprised”

Moist/Dry18%

“Very hydrating the best”

Smell7%

“smells nice”

Efficiency5%

“very effective”

Soft Feel5%

“I love the cream, it's creamy”

What buyers complain about

65% of reviews

Smell15%

“doesnt smell the best”

Hair Related10%

“My hair came out in the worst tangled mess I had to go back and re wash it”

Allergies6%

“I have an itchy scalp”

Texture/Consistency-Overall6%

“The consistency is not like the original product”

Leak-Proof6%

“Unsealed sealed item”

Common Keracare Shampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Keracare Shampoo 42/100 on Amazon United Kingdom — Skip it. The niche generates £30K/yr across 24 tracked products. Search demand moved -1.3% over the last 90 days.