keracare shampoo
Skip itPrices mostly outside the sweet spot ($5.70–$14.06) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,071.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Avg price
Bad£8.77avg listing price — sweet spot $15–$100
Market size
Bad£30K£30K/yr · 52K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad£5.70–£14.06cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, keracare shampoo is a £30K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
keracare shampoo market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £26K–£35K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #722
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 54%
- Out of stock
- 0.0%
- Avg brand age
- 77 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
60
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
45%
Top 20: 96%
Open market
0%
- KeraCare76%
- Avlon9%
- Avalon7%
- KERACARE4%
- Curlessence2%
- Keracare Natural Textures1%
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -1.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top keracare shampoo search terms
- keracare29K/yr
- keracare shampoo14K/yr
- kera care6K/yr
- avlon2K/yr
- keracare shampoo and conditioner2K/yr
Top keracare shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KeraCare Hydrating Detangling Shampoo- Dry Damaged & Curly Hair 32oz
KeraCare£13.174.6★2,203 rev
KeraCare Oil Moisturizer with Jojoba Oil (8 oz)
KeraCare£7.484.2★1,576 rev
KeraCare Humecto Crème Conditioner- Deep Moisturising 16oz
KeraCare£11.094.1★47 rev
Avlon KeraCare Natural Textures Leave-In Conditioner - CONDITION - 2-474ml
Avalon£8.674.2★974 rev
Keracare Dry&Itchy Scalp Moisturizing Shampoo + Conditioner 8ozCombo Set
KeraCare£14.064.5★1,533 rev
Newest
by launch date
KeraCare Curl Essence Moisturizing Shampoo- Gently Cleanses & Hydrates 12oz
Curlessence£6.9199 rev
KeraCare Edge Tamer- for Sleek Hairlines & Flyaway Control 2.3oz
KeraCare£6.74198 rev
Avlon KeraCare Natural Textures Cleansing Crème Shampoo 1 240ml/8 fl. oz.
Keracare Natural Textures£8.3749 rev
Avlon KeraCare 1st Lather Shampoo(Sulfate-Free) 8oz/240ml
Avlon£6.57107 rev
KeraCare Humecto Crème Conditioner- Deep Moisturising 16oz
KeraCare£11.0947 rev
Trending
90-day click momentum
KeraCare Intensive Restorative Masque- Deep Repair Treatment 8oz
KeraCare£12.694.4★
KeraCare Humecto Crème Conditioner- Deep Moisturising 16oz
KeraCare£11.094.1★
KeraCare NaturalTextures Butter Cream- Defines Curls & Coils 8oz
Avlon£9.014.5★
Avlon KeraCare 1st Lather Shampoo(Sulfate-Free) 8oz/240ml
KeraCare£6.374.4★
KeraCare Curl Essence Moisturizing Shampoo- Gently Cleanses & Hydrates 12oz
Curlessence£6.914.5★
What buyers say about keracare shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“It had good reviews which is why I am surprised”
“Very hydrating the best”
“smells nice”
“very effective”
“I love the cream, it's creamy”
“Part of my normal hair care routine”
“The best hair conditioner for thick curly hair”
“Best shampoo to help straighten hair after a wash”
“Great product for black 4c hair”
“Helps keep out the humidity”
What buyers complain about
“doesnt smell the best”
“My hair came out in the worst tangled mess I had to go back and re wash it”
“I have an itchy scalp”
“The consistency is not like the original product”
“Unsealed sealed item”
“Product has changed”
“Product Is Water Base so unwanted for me as Hair is Straightned”
“Either way, it will not be going in my hair”
“The colour of the shampoo was also not the correct colour”
“Can 'Feel' as though 'Heavy' when applying”
Common questions
- Is keracare shampoo profitable to sell on Amazon United Kingdom?
- The niche generates £30K/yr across 24 tracked products. 90-day search growth is -1.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the keracare shampoo niche?
- 6 brands and 60 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in keracare shampoo?
- Top complaints mined from reviews: Smell, Hair Related, Allergies. The return rate is 0.1%.
- When does demand for keracare shampoo peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the keracare shampoo niche?
- Listings span £5.70–£14.06; the average listing price is £8.77 (sweet spot $15–$100). The average incumbent carries 1,071 reviews — the moat a new listing must climb.